Campaign Middle East

Early bird tickets are currently on sale for this week only: https://lnkd.in/dZhkhifD This panel will discuss how through aligning advertising content with the context of what users are actively engaging with, brands can foster more meaningful interactions, enhance brand perception, and drive higher conversion rates without the need for intrusive data practices. Moderator: Nader Bitar, EMBA, Director of Digital Solutions, SRMG Speakers: Hussain Al-Nabi (FCIM), Executive Director – Marketing & Digital, Alat Abdelnabi Alaeddine, Regional Director – Digital & Partnership, UM MENAT Sherry Mansour, Managing Director – MENA, Seedtag Yasmine Al-Turk, Advanced DOOH & Digital Supply Lead at GroupM MENA Get your spot at the Campaign Breakfast Briefing: Talent & Technology now! View agenda: https://lnkd.in/d9bVakkV

Following the resignation of CEO Justin Kerr-Stevens, BLJ Worldwide has named Iman Asante as Acting Managing Director and Hadia Saraya as Acting General Manager. Read more: https://lnkd.in/dsWni5AY On her appointment, Asante said: “This new shift reflects a wider company move to take BLJ Worldwide to new heights." Saraya also commented on her appointment: "For all our existing clients, it [the leadership change] is not only business as usual, but an opportunity to deliver even greater value, fresh perspectives, and bold ideas as we chart the future together.”

Calling all independent and home-grown Saudi agencies and local branches of international agencies for listings in Campaign's upcoming Saudi Report 2025. The report will look at how the market is changing and also at local clients, consumers and agencies, providing an essential guide to the industry in the kingdom. Find out more: https://lnkd.in/dvaQ9Jgg #listings #KSA #agencies

"The idea of combining the artistry of Arabic typography with the dynamic performance of the Golf GTI emerged from our desire to create something that celebrates our brand’s history and resonates deeply with our audience in the region," said Madlen Gruschka, Marketing Manager at Volkswagen Middle East. Read more: https://lnkd.in/d9NtpMiR

ArabyAds and VIDAA expand partnership to CTV advertising on Hisense Middle East smart TVs. Read here: https://lnkd.in/dSYzQcZ4 CEO and Founder of ArabyAds, Mahmoud Fathy said, “This partnership is a game-changer, allowing brands to leverage Hisense’s substantial user base and VIDAA’s Smart TV technology to reach audiences with precision and efficiency." Guy Edri, CEO of VIDAA added, "Our collaboration has empowered advertisers and brands with innovative Smart TV solutions that cater to local needs and preferences." #advertising #digitalmarketing

Warner Bros. Discovery (WBD) has revealed a strategic minority investment in OSN Streaming Ltd., a subsidiary of OSN Group (OSN), reinforcing WBD's commitment to the region’s rapidly growing streaming landscape. Read more: https://lnkd.in/dQ3f7MtT OSN and WBD will co-produce original content from the region, further cementing OSN’s role in championing local entertainment and advancing WBD’s commitment to delivering diverse stories tailored to MENA audiences.

Globale Media's Bhavesh Talreja shares his take on evolving media and marketing trends, rise of short-form content, strategic timing and some of the best performing brand campaigns during Ramadan. Read more: https://lnkd.in/duAYBPXA "Ramadan 2025 reinforced the importance of culturally attuned, consumer-centric marketing strategies in the MENA region. Brands that embraced authenticity, leveraged digital platforms, and remained agile in their approaches not only resonated with their audiences but also set the stage for sustained engagement in the years to come," Talreja said.

Meet Nader Bitar, EMBA, Director of Digital Solutions at SRMG at the Campaign Breakfast Briefing: Talent & Technology. Get your tickets now: https://lnkd.in/dZhkhifD At the event, Nader will moderate a panel on contextual advertising, facilitating discussions on how through aligning advertising content with the context of what users are actively engaging with, brands can foster more meaningful interactions, enhance brand perception, and drive higher conversion rates without the need for intrusive data practices. Find out more here: https://lnkd.in/d9bVakkV

Here's a look at the agenda of Dubai Lynx Debrief, an insights-packed morning intended to dive into the trends, strategies and creative breakthroughs shaping the Middle East industry today. Read more: https://lnkd.in/dF7rRWAi Taking place the day before the Dubai Lynx Awards, attendees at the debrief event will get a sneak-peek into the minds of the very people judging the MENA region’s most creative work and hear how top campaigns are balancing craft, storytelling and effectiveness to drive real-world insights. Dubai Lynx International Festival of Creativity | Cannes Lions International Festival of Creativity

Infront Sports & Media AG has partnered with F31 to give MENA brands tailored sponsorship opportunities within Infront’s global portfolio, helping them reach audiences through some of the world’s leading sports properties. Read more: https://lnkd.in/dmUaNnP4 For almost a decade, F31 has been part of the regional sports ecosystem and has supported decision makers in bringing global sports events and brands to MENA, including World Triathlon, FIBA 3×3 World Tour, the Professional Triathlon Organisation (PTO), Ladies European Tour, FINA, On and Ventum.