Infront Sports & Media AG

The latest edition of our newsletter takes a look at the start of 2024: Major media rights deals, global partnerships and record-breaking participation in mass events. From securing FIS Alpine World Ski Championships 2025 coverage to representing the IOC’s archive rights, we’re continuing to shape the industry.

Precision, power, and a whole lot of passion. 🏔️🎥 Before the world's best skiers carve through the slopes, our team is behind the scenes, making sure brands and sponsors take centre stage at the FIS Alpine Ski World Championships in Saalbach. We are delighted to bring these partners to the event and implement their brand presence across the venue, hospitality and broadcast. It's all about finding the most impactful way for them to connect with their audience—whether on-site, on-screen, or beyond. The world is watching. We make sure they are seen. FIS - The International Ski and Snowboard Federation, ZGONC Handel GmbH, Vredestein Tyres, Generali, SPAR International, Interwetten Group, FLYERALARM, Longines Watch Co. Francillon Ltd., AUDI AG

📺 Global spotlight on alpine skiing ❄️🏔️ Infront has secured worldwide broadcast agreements for the FIS Alpine Ski World Championships 2025, ensuring fans across Europe, North America, and Asia can follow every race live. With top broadcasters like ORF, BBC, ARD/ZDF, Eurosport, ESPN, and more onboard, the event will reach millions—whether on free-to-air, pay-TV or digital platforms. For the full news see the link in the comments 👇 Saalbach 2025 is set to be unmissable. Who’s tuning in? 🎿 FIS - The International Ski and Snowboard Federation

Sport runs through everything we do at Infront. What better way to experience the passion, complexity, and resilience behind live sports than through the lens of storytelling? 🎬🔍 Our Lunch Cinema event at HQ brought colleagues together for an exclusive screening of Aiming High – A Race Against the Limits, a documentary showcasing the ambitious attempt to stage the world’s highest and first trans-national ski race at the foot of the Matterhorn. Beyond the breath-taking scenery and gripping narrative, the film resonated deeply with our team ⛷️🏔️ If you’re looking for a career where passion meets purpose check out our opportunities through the link in the comments 👇 Charlotte Chamberlain Robert Kresser Paola Galli

We're looking forward to be on stage at the SPOBIS GmbH Conference next week with our partner the Seattle Seahawks 🔥🏈 Join us and our fantastic speakers David Young and Marco Sautner as they'll delve into how the Seahawks excel in the DACH region by combining strategic expansion with meaningful local impact including driving fan engagement, promoting Flag Football and more, all for creating lasting value beyond the game 💡🏆 👇 Check below where and when you can find us! We're looking forward to seeing you there 🤩

⚽📺 Infront and the The Premier League have renewed their long-standing partnership for free-to-air media rights in sub-Saharan Africa, extending the collaboration to the 2027/28 season. The agreement now includes Emirates FA Cup matches, alongside 33 Premier League games per season, providing fans across 48 countries with more access to top-class English football.

We're proud to announce a four-year agreement with the International Olympic Committee – IOC to manage the commercialisation of the IOC Archive. This historic collection spans over 100 years of Olympic moments, capturing more than 60,000 hours of content from the first Games to Paris 2024. From iconic performances to untold stories, the Olympic Archive holds unparalleled value for filmmakers, documentarians, and fans. Together with the IOC, our dedicated team will unlock this treasure trove, ensuring these moments inspire generations to come.

The countdown is on for the 2025 FIS Nordic World Ski Championships in Trondheim – and with ELTEN Safety Footwear as the Main Sponsor, we’re proud to welcome a partner whose dedication to winter sports has been a constant. From its support at the 2023 Nordic World Ski Championships to their involvement in ski jumping and alpine skiing, ELTEN continues to strengthen its commitment to the world of snow and sport. ❄️⛷️ This partnership reflects shared values and a passion for excellence, creating a strong foundation for the event in Trondheim. FIS - The International Ski and Snowboard Federation Ski-VM Trondheim 2025

✈️🏸 Bringing badminton to new heights Etihad has been announced as the Official BWF Global Airline Partner of the Badminton World Federation, a partnership facilitated by Infront. As badminton’s global reach continues to grow, particularly across Asia, Etihad’s extensive network will help connect fans, players, and events worldwide. From the HSBC BWF World Tour to the prestigious TotalEnergies BWF World Championships, this collaboration will enhance the fan experience and elevate the sport’s presence on a global scale. We’re proud to have played a role in bringing this partnership to life and look forward to seeing its impact unfold.

🎥 From court to course: Infront’s production highlights of 2024 In 2024, Infront Productions showcased its unparalleled expertise in live and post-production, delivering unforgettable moments across some of the biggest events in summer sports. From the streets of Rome to the Paralympic stage and the basketball courts of Lega Basket Serie A, our teams turned complexity into seamless storytelling. At the Paris 2024 Paralympic Games, we partnered with the IPC to produce thousands of hours of content for a dedicated European feed. Combining cutting-edge technology and a talented team, we captured the incredible journeys of Para athletes with precision and care. Highlights, recaps, and behind-the-scenes features ensured their achievements resonated with audiences globally, bringing the Paralympic spirit to life like never before. In Rome, the ACEA Run Rome Marathon offered a new twist on traditional race coverage. By blending live broadcasts with curated pre-recorded stories, we created a one-hour format that celebrated the city’s iconic landmarks alongside the runners’ journeys. With 11 cameras, drones, and stabilised footage, we captured every angle of this historic race, weaving Rome’s story into the marathon experience. Meanwhile, our partnership with Lega Basket Serie A elevated fan engagement through tailored weekly highlights, MVP features, and original content like Basketball & Conversations. Whether delivering live coverage or creating dynamic clips for social media, we ensured that basketball fans remained connected to the action between games. These achievements underscore our commitment to innovation, collaboration, and storytelling. Across summer sports, Infront Productions continues to deliver world-class content, transforming how fans experience the sports they love.