GVGL Marketing Management

In the latest episode of #GVGLBrandTalks by Ebru Tuygun, we explored how artificial intelligence is transforming marketing through enhanced personalization and data-driven decision-making. 🦾 Terry Kane shared insights highlighting how AI improves customer segmentation and targeted advertising. His success stories demonstrate that companies leveraging AI not only enhance customer experiences but also drive efficiency and growth. 📈 Watch the full episode to learn how to harness AI for your marketing strategy! 👇 Apple Podcasts 👉 https://lnkd.in/dxMHbzcy Spotify 👉 https://lnkd.in/dPen8uP8 YouTube👉 https://lnkd.in/dt3SfGyy #AIinMarketing #Personalization #DataDriven #MarketingGrowth #GVGLBrandTalks

Discover how leading brands are leveraging AI to drive marketing growth! 🌟 Ebru Tuygun welcomes Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa, to discuss how AI is revolutionizing the marketing landscape today. We explore #CocaCola's AI-driven Freestyle campaign, which personalizes drink options, boosts engagement, and wins accolades. Plus, learn how #Netflix’s recommendation system, powered by advanced AI, has increased viewer retention by 75%. Watch the full episode to uncover more insights from Ebru and Terry on leveraging AI for marketing growth strategy!  Tune in now, available everywhere you listen to podcasts. 🔗⬇️ Apple Podcasts 👉 https://lnkd.in/dxMHbzcy Spotify 👉 https://lnkd.in/dPen8uP8 YouTube👉 https://lnkd.in/dt3SfGyy #AIinMarketing #Personalization #GVGLBrandTalks #MarketingInnovation #CocaCola #Netflix #AI

💡 How is AI reshaping the marketing landscape? The answer lies in personalization! In our upcoming episode of #GVGLBrandTalks, we welcome Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. Ebru Tuygun and Terry discuss the hot topic of how AI is changing the marketing landscape and the biggest opportunities it presents. Make sure to tune in to this episode tomorrow to hear full conversation on creating AI impact in marketing growth strategy. #AIinMarketing #Personalization #MarketingInnovation #GVGLBrandTalks #AI 

Season 2 of #GVGLBrandTalks is here with fresh insights from marketing leaders across the MENA region! This week, Ebru Tuygun welcomes Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over 20 years in leadership roles, including META and certification in blockchain from Oxford, Terry shares a deep dive into the dynamic role of AI in marketing. This episode explores: 🌐 How AI is transforming marketing strategies with precision and personalization 🌐 Real-world case studies and actionable insights for today’s marketers 🌐 Terry’s perspective on brand identity and his unique philosophy on Good Vibes Good Life Join us for an in-depth discussion on AI’s role in shaping the future of marketing in the MENA region. The full episode is coming this Thursday, don’t miss it! #MarketingInnovation #AIinMarketing #TheTradeDesk #MENA #LeadershipInsights #MarketingPodcast #GVGL #BrandTalks

The Brandberries: GVGL Marketing and Xfacta Announce International Strategic Partnership to Grow Brands in the Middle East and Beyond

Sharing the news, thank you Campaign Middle East for the coverage.

We are excited to announce #International #Strategic #Partnership with Xfacta to Grow Brands in the Middle East and Beyond. GVGL and Xfacta have announced an international partnership that brings together two global leaders in strategy, innovation, and design. This collaboration is centered around a shared belief in the power of curiosity, which fuels their creativity and provides a competitive edge in delivering extraordinary results. The partnership is dedicated to building exceptional brands that drive business success. By combining world-class expertise, competitive pricing, and innovative thinking, the two companies are offering clients unparalleled value and impactful solutions. Key Pillars of the Partnership: The partnership is built on fundamental principles—strategy, critical thinking, business, brand development, innovation, imagination, design, and creativity. Expertise and Services: GVGL and Xfacta provide a comprehensive range of services, including: Brand Strategy, Naming, Copywriting, Graphic Design, Product Design, Packaging Design, Interior Design, Digital Design, Motion Graphics, Illustration, Signage & Wayfinding, and Prototype Development. Their clients include global giants such as Hilton, Heineken, Colgate, Bayer, Novo Nordisk, Danone, and Unilever. In addition, the partnership works with local disruptors across various markets, continually pushing the boundaries of design and innovation. Global Reach with Local Expertise: The partnership spans the UK, EU, US, Middle East, Australia, and Africa, enabling both companies to deliver global solutions tailored to specific local needs. Whether working with well-established global brands or emerging market disruptors, the focus remains on delivering business excellence through strategic, innovative, and creative solutions. World-Class Expertise, Exceptional Outcomes: This partnership between GVGL and Xfacta is being hailed as a significant development for businesses seeking to build powerful, memorable brands in the Middle East and fuel growth. With efficient workflows, competitive pricing, and a commitment to innovation, the partnership is poised to deliver exceptional results. For further inquiries about this strategic partnership, contact reach@gvglmarketing.com. Ebru Tuygun, Nick Schilperoort

🌟Growing #BrandCulture by #Empowering #Women #Leaders with Bayer We’re excited to share our recent project with Bayer, where we focused on enhancing their employer branding by showcasing their commitment to fostering and developing female talents and leaders within their Middle East/Egypt office. Our approach combined: ☀ #Employer #Brand #Strategy ☀ #Creative #Ideation & #Concept #Development ☀ #PersonalBranding Workshop ☀ #EmployerCoaching ☀ #Consulting on growing Brand Culture In the video series campaign, recently hired very talented women leaders in Bayer Egypt, share their exceptional life journey, their childhood dreams, how they are bringing it to life at Bayer, why Bayer is the great place for them to choose to work, and be part of a great culture they have there. Wedian Fathy, Rim El Nogoumie, Rana Magdy El Refaey, Sara Bebawy, Nouran Mahgoub, Mariam Momtaz, Rana Safwat, Alshimaa A. Ibrahim Bayer’s HR lead, Özden Yiğit shared an inspiring testimonial about working with GVGL: "GVGL stood out with their creativity and flexible approach. Ebru helped us build authentic brand ambassadors, and her unique marketing perspective made a real difference. I highly recommend GVGL for projects focusing on gender diversity, women empowerment, and employer branding." Special thanks goes to #Maid M. for the campaign video production. 🎥 Watch the full testimonial video below! 👇 #EmployerBranding #BrandCulture #WomenLeadership #DiversityAndInclusion #Empowerment #GVGL

The evolving role of CMOs goes beyond marketing campaigns and customer engagement. They must now take an active role in shaping the company’s culture, working closely with HR and operations to ensure that the company’s values are reflected in every aspect of the business—from hiring practices to employee development to day-to-day operations. CMOs can lead this cultural transformation by: 1. Championing the Brand’s Purpose: CMOs are the stewards of the brand’s purpose. A survey by LinkedIn found that 71% of professionals would be willing to take a pay cut to work for a company that shares their values and culture . By ensuring that this purpose is clear, compelling, and aligned with the company’s culture, CMOs can help create a sense of shared mission among employees. 2. Communicating Core Values: Culture is built on values, and CMOs are experts in communicating those values both internally and externally. By consistently reinforcing the company’s core values through storytelling, internal communications, and employee engagement initiatives, CMOs can help embed these values into the fabric of the organization. 3. CMOs as Driving Corporate Strategy: CMOs are now asked to design strategy workshops, leadership games, and experiences that not only build leadership bonds but also inject the company’s brand values into every interaction. By using these platforms, CMOs can drive alignment among leadership teams, ensuring that the strategic direction is both inspiring and reflective of the company’s core mission. This alignment is essential for keeping A-players engaged and motivated, as they want to be part of a company that is purpose-driven and strategically sound. When CMOs embrace their role as culture builders, the impact on the brand can be profound. A strong culture not only attracts top talent but also boosts employee engagement, productivity, and loyalty. According to research by Gallup, companies with highly engaged employees outperform their competitors by 147% in earnings per share. This leads to better business outcomes, from increased innovation to improved customer satisfaction.