MCN | Middle East Communications Network

MCN Academy, the talent platform of MCN, has invested into a Diversity program to support the Saudi Vision 2030 in building creativity as key growth driver within Marketing + Communications Industry. The new Graduate Program in KSA, offering Saudi Nationals the opportunity to learn, train, and grow across leading global and multi-disciplined agencies including FP7 McCann, UM MENAT, Initiative MENAT, Magna MENA, Jack Morton Worldwide MENAT, MRM MENAT, and Weber Shandwick MENAT. “The program is deeply rooted in MCN’s commitment and investment into KSA to help upskill our industry talents at every stage of their personal and professional journeys. The potential of talent in the market is huge, and we have uniquely structured the initiative to ensure exposure to all technical areas of our business as well as common themes of Learning and Development across an MCN level” - Ghassan Harfouche, CEO of MCN MENAT.   To find out more about the programme, please visit: https://lnkd.in/dibJQZCU Campaign Middle East #MCNAcademy #DiversityAndInclusion #GraduateProgram #TalentDevelopment #CreativeIndustry #MCNFamily

With 76 entries and 50 shortlists at the MENA Effie Awards MCN continues to lead with big ideas and bold creativity. We're proud of our teams for consistently raising the bar, pushing boundaries, and delivering exceptional work across the region.   FP7 McCann Momentum ME Initiative Weber Shandwick Current Global MullenLowe MENA Commonwealth//McCann McCann Health Middle East UM MENAT Ghassan Harfouche Tarek Miknas Tarek Ali Ahmad Federico Fanti Raphael Nassoura Ziad Hasbani Ghaleb Zeidan Mariaan Valero Peter Jacob Mounir Harfouche Paul B. Nima Askari Andrej Arsenijevic Karen Kamel Joe Nicolas Susana Tsui Fitzpatrick Lizzie Dewhurst Dumindrini Ratnayake #BoldIdeas #Effies #Shortlists #Creativity #Advertising #Media #MCNFamily

First in the Region! Initiative, in collaboration with Snap, launched the region’s first-ever 3D Bitmoji activation for Amazon on Saudi National Day, setting a new benchmark in interactive brand experiences. Initiative’s immersive Snapchat lens took users on a personalized Bitmoji journey through Saudi landmarks, surrounded by Amazon’s iconic trucks and boxes, an experience crafted to resonate with the region’s youth. In just one day, the campaign reached over 2.8 million people, 75% above benchmark, with 50,000+ interactions, achieving 4x the engagement standard. We’re incredibly proud of our Initiative team for driving this groundbreaking moment. Amr Moheyeldin Ali Ghazal El Zein Fahd Abughalib Alistair Burton Sarah Weiss Leen El Halabi Lara Arbid Yasmine Hussein Rayan Malek Jocelyn Le Trionnaire Mariam Abdo Mohammed Naeem

Introducing Robert Willock, Global Editorial Director EICN at The Economist Intelligence Unit, who will lead a 30-minute Business Briefing on the rapidly evolving global power dynamics.      From the rise of the BRICS bloc to the challenges of a multipolar world, we’ll dive into what these changes mean for businesses and nations navigating the space between East and West. Discover how to strategically position your business in this era of uncertainty and opportunity.     For more information and to secure your place, please visit: https://lnkd.in/dkG-9KNT Ghassan Harfouche Joe Nicolas Lizzie Dewhurst Rebecca Amey Ricarda Ruecker Tarek Miknas Amr El Kalaawy Karen Kamel Santadip Roy Ziad Hasbani Mohammed Bahmishan Lara Arbid Rodney Collins PhD Mohammad Mannaa #KSABlueprint2025 #TheWayForward #BusinessBriefing #GlobalEconomics #BRICS #MultipolarWorld #StrategicPositioning #TheEconomist #EICN #KSAEvents #MCN #MCNFamily

70% of UAE consumers and 71% in KSA are willing to share personal data for better brand experiences. Our Experience Better/Insights research by Jack Morton Worldwide reveals a significant shift in consumer behavior across the MENA region, where personalization is now valued more than traditional incentives like cash or goods.    Globally, 63% of consumers expect AI-driven brand experiences to be more engaging and tailored to their preferences.    Rebecca Amey, Regional Managing Director at Jack Morton MENAT says: “More and more consumers across the MENA region are increasingly seeking better brand experiences, and they are willing to exchange their personal data to achieve this. Our findings show that people not only value seamless, engaging interactions with brands but are also willing to share their information for experiences that are truly personalized and resonate deeply with their individual preferences. For instance, knowing whether someone values sustainability, has a passion for technology, or enjoys their weekends listening to Dua Lipa can dramatically transform how we design these experiences, deepening the personal connection between consumers and brands - the very essence of the Jack Morton world. " To download the full report, please visit: https://lnkd.in/gYMMsKku Cassandra Harris Damian Ferrar Joe Panepinto, PhD #ConsumerInsights #Personalization #BrandExperience #ConsumerBehavior #DataDrivenMarketing #MENAT #JackMorton #AIMarketing #MCNFamily

A big MCN welcome to nourhan moaz, who joins us as the new Creative Director at FP7 McCann KSA !    With over 14 years of experience across the FP7McCann network, Nourhan has worked with some of the region’s top brands, including PepsiCo, Etisalat, Nestlé, and McDonald’s.    Her outstanding creative vision has earned her numerous industry accolades, including Effies and Dubai Lynx awards.   In her new role, Nourhan will oversee creative projects for a diverse range of clients, spanning both government and private sector accounts.    We look forward to the exciting work ahead with Nourhan on the team! Tarek Miknas Tarek Ali Ahmad Mohammed Bahmishan Amr El Kalaawy Federico Fanti Ricarda Ruecker #CreativeLeadership #FP7McCann #KSACreatives #AdvertisingExcellence #CreativeDirector #CreativeVision #MCNFamily #Advertising

Step into the future with us at Blueprint 2025: The Way Forward - an exclusive event hosted by MCN that will unveil the next era of Saudi Arabia's market evolution. Come join us with The Economist, McCann Worldgroup & Korn Ferry where we engage the exploration of the pivotal trends redefining the talent landscape, navigating geopolitical transformations, and advancing the global presence of Saudi brands. This is your opportunity to connect with top-tier industry leaders and influencers who are driving the Kingdom's socio-economic revolution.   To know more, secure your place here: https://lnkd.in/dkG-9KNT Ghassan Harfouche Joe Nicolas Lizzie Dewhurst Rebecca Amey Ricarda Ruecker Tarek Miknas Amr El Kalaawy Karen Kamel Santadip Roy Ziad Hasbani Mohammed Bahmishan Lara Arbid Rodney Collins PhD Mohammad Mannaa #Blueprint2025 #KSAEvent #TheWayForward #SaudiVision2030 #TheEconomist #MWG #KornFerry #FutureOfSaudi #Trends #Insights #GeopoliticalTransformation #MCNEvents

We are excited to announce that Andrej Arsenijevic, Executive Creative Director at Commonwealth//McCann & Sustainability Ambassador at MCN, and Amr El Kalaawy, Regional Managing Director of FP7 McCann, KSA, have been selected as jury members for the TikTok Ad Awards 2024.   Their selection highlights their expertise in creative leadership and deep understanding of the regional market.   Stay tuned for behind-the-scenes insights from our jurors as we gear up for the TikTok Ad Awards 2024.   TikTok For Business MENA #TikTok #TikTokAdAwards #TikTokForBusiness #ShowUp #Advertising #Creative

In her latest interview with LBBonline - Little Black Book, Samantha Stuart-Palmer delves into her journey and outlines her ambitions as Chief Growth Officer at FP7 McCann. With a firm commitment to democratizing creativity, Samantha is steering the agency towards a future where innovation thrives. For her, authentic leadership isn't just her preference, it's essential for shaping the industry's trajectory. Emphasizing on the importance of an authentic leadership style, she states: "Over time, I realized the importance of leading in a way that felt authentic to me. I thrive on change, and my curiosity has always been the primary driver of my growth. This approach has fundamentally shaped the way I lead and my strategies for driving growth in the business." Read the full conversation here to discover more about her journey at FP7McCann Dubai: https://lnkd.in/dd48qFZt #Leadership #Authenticity #Innovation #CreativeGrowth #WomenInLeadership #FP7McCann #LBBonline #Inspiration #GrowthMindset #CreativeIndustry #MCNFamily

Embracing the future of AI in PR and Advertising, Samantha Stuart-Palmer, Chief Growth Officer at FP7 McCann and Lara Arbid, CEO of Initiative MENAT and Magna Global, ExCo member, recently shared their insights at the Fast Company Impact Council.   In a focused roundtable discussion, they emphasized the importance of adaptability and human-centric approaches in our industry. Through continuously developing skills across all teams and making training accessible at MCN, we are dedicated to improving customer experiences as we adapt to rapid technological advancements.   To read the full article, please visit: https://lnkd.in/d7w4NgdG #FutureOfAi #ArtificialIntelligence #FastCompanyImpactCouncil #FP7McCann #InitiativeMENAT #MagnaGlobal #MCNFamily Santadip Roy Tarek Miknas Tarek Ali Ahmad Federico Fanti