Mindshare MENA

Saudi Arabia’s Red Sea Global project is capturing the attention of HNWIs and affluent travelers, with an exclusive, high-precision marketing campaign launched across five private jet terminals in the UAE and Saudi Arabia. Read more: https://lnkd.in/dXskFxw4 In partnership with Mindshare MENA and Private Jet Media, the brand’s campaign leverages 17 premium digital screens positioned in an uncluttered, uninterrupted luxury private jet terminal environment, ensuring direct access to an elite audience.

Always great to dive into conversations about the future of advertising—especially when it comes to data, automation, and creating truly personalized brand experiences. One key highly of the conversation is about data & technology. Data on its own doesn’t drive impact—how we analyze, interpret, and automate its use is what makes the difference. Brands today have access to more consumer insights than ever, but the real challenge is connecting the dots across platforms and using that intelligence to deliver smarter, more relevant, and more engaging campaigns. With AI and automation, we’re no longer just reacting to data—we’re predicting behaviors, orchestrating seamless experiences, and making sure that every touchpoint adds value. That’s how brands move beyond just being seen to truly resonating with their audiences. A big thank you to Step conference for the invitation and for bringing together such an inspiring group of marketers, and to my fellow panelists, Jad Saab from MBC Media Solutions & Abdallah Zeid Safieddine from Mindshare MENA and to our amazing moderator Juliette Nicholls from Pineapple Audio Production for the engaging discussion. Looking forward to seeing how brands continue to push the limits of data-driven creativity and cross-platform innovation! #STEPConference #DataDrivenMarketing #CrossPlatformAdvertising #AIForMarketing #MarketingInnovation

Happy International Women's Day for tomorrow! At Mindshare MENA, we are continually inspired by the women who are shaping our world and striving for good growth 💜 #InternationalWomensDay #IWD2025 #WomenInMedia #MindshareMENA

A warm evening of connection and reflection at our first GroupM Iftar of 2025. A huge thank you to our clients for sharing this special time with us ✨ Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupMMENA #Iftar #RamadanMubarak #MindshareMENA #WavemakerMENA #EssenceMediacomMENA #KeyadeMiddleEast

Ramadan is a time for connection and reflection. In an era where consumers are inundated with ads, AI has become an indispensable tool for enhancing the human experience.   In this article for Campaign Middle East, Patricia Abi Fadel explores how AI and technology should not replace human connection, but rather amplify it.   Read the full piece now 👉 https://lnkd.in/dTXYcUzJ   #Ramadan #AI #Media #Advertising #MENA #GroupMMENA

Honored to announce that I’ve been selected as part of the jury committee for SMARTIES MENA 2025!  Excited to review and celebrate the most innovative mobile marketing campaigns across the MENA region. Looking forward to being inspired by the creativity and excellence shaping our industry’s future. Good luck to all participants—can’t wait to see your submissions! 🚀 Mindshare MENA Start your submission now 👉 https://lnkd.in/eGmrVJh #SMARTIESMENA #MobileMarketing #Innovation #JuryCommittee #SMARTIESMENASAWARDS'25 #SMARTIESCOACH #shapethefuture #marketingexcellence #creativity #marketingawards

🎉 We’re excited to announce a powerhouse of marketing minds on the SMARTIES™ MENA Awards 2025 jury! Leading the way is Tarek Sharafeddine from Mindshare, ready to help us evaluate the boldest, most groundbreaking campaigns across the region. Thanks, Tarek, for joining us on this mission—it’s going to be one unforgettable ride! Selecting the “best of the best” won’t be easy. With so much creativity and innovation coming our way, the competition will be fierce. But that’s exactly what makes it exciting—celebrating those who dare to push boundaries and redefine marketing success. And this year, we’ll be celebrating our winners in style at Atlantis The Palm—get ready for an unforgettable celebration! Submissions are still open! Ready to showcase your campaign? The extended submission deadline is Feb 28th. Start your submission now 👉 https://lnkd.in/eGmrVJh #shapethefuture #futureofmarketing #marketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESMENAAWARDS’25 #SMARTIESCOACH #AI

At the recent Dubai Corporate Games, over 50 of our people ran, raced, battled, bowled, and more in a display of teamwork and spirit 🙌 We are immensely proud of our people for their determination, dedication and passion both on and off the field 👏 A huge thank you to the organisers and well done to everyone who took part!

We had the pleasure of speaking at Step, on the 'Ad Tech 2.0' main stage today with Hussain Al-Nabi (FCIM) - Alat, Jad Saab - MBC Media Solutions, our MD, Abdallah Zeid Safieddine, and Juliette Nicholls - Pineapple Audio Production on the topic of 'how AI and cross-platform synergies are driving impact for brands.' #Step #Step2025 #Stepdubai #adtech #ai #tech #startups #fintech #events #marketingevents #crossplatform #synergy #MindshareMENA #GroupMMENA

We're excited to announce our esteemed jury panel for the Media category of UAE Young Lions Competition 2025! Meet the industry leaders who will evaluate innovative media strategies from the UAE's young media mavericks: Irem Limnili Angun, Jade Pow, Manal Naboulsi, Marie Abiad, Maya Kusybi, Nuha Bayoud, Rasha Rteil, Sary Richat, Susana Tsui Fitzpatrick, Terry Mo, Veronica Nipay, Wassim Mneimneh Our 16 Digital and 12 Media category juries will each select their Gold winners, who together will form 'Team UAE' and represent our nation at the Cannes Lions International Festival of Creativity this June. #UAEYoungLions #CannesLions #DigitalCreativity #Advertising #UAE #MotivateValMorgan Motivate Media Group, Motivate Val Morgan, Campaign Middle East