EHF Marketing

What Are European Handball Fans Looking to Purchase? This and many other questions have been central to our efforts in understanding our community better. So, we took action — with our recent fan survey! This extensive survey provided insights in three main areas:  1️⃣ Demographics 2️⃣ Socio-Cultural Aspects 3️⃣ Sponsor Awareness With a substantial number of participants, we have gathered a solid dataset on the European handball fanbase. Here are some key takeaways about our community: 👉 38 % who percept European club handball are under 35 years old 👉 Over 80% like to attend matches with their family Further findings are shown in the graphics below. These insights are invaluable for shaping our fan experience initiatives. And just as importantly, they provide our partners with a precise, data-driven understanding to tailor their activities to fan preferences. Stay tuned for more insights in the following parts, that will answer the question of “What Are European Handball Fans Looking to Purchase?” EHF Marketing #HandballData #SportsSurvey #FanData

200 Days to the EHF Finals Men 2025 ⏱️ After a successful 2024 edition in Hamburg, excitement for the EHF Finals Men 2025 is building! We are already looking forward to coming together again at the Barclays Arena on 24/25 May to witness high-class European club handball. The organisation is well underway. In a newly published interview, our Director Events, Lisa Wiederer, shares exclusive behind-the-scenes insights, describing what it takes to organise a second major handball event among the TruckScout24 EHF FINAL4 in Germany. Below you can get a little insight, the full interview is available via the link in the comments. EHF Marketing | Lisa Wiederer  #Hamburg #HandballEvent #EventOrganisation 

Establishing valuable partnerships in Croatia Close collaboration and ongoing idea generation are our top priorities to ensure we deliver the greatest value to our EHF club competition partners.   Yesterday, we held a workshop together with our partners, the Croatian National Tourist Board and Istria Tourist Board, to plan the next months of the season. A key objective is to regularly engage their brands with activations in our premium product, the Machineseeker EHF Champions League.   The workshop covered:  👉 Identification of relevant markets (countries and clubs)  👉 Presentation of activation ideas tailored to the partners’ goals   👉 Decision on concrete activations and selection of specific matches  👉 Outlook on the TruckScout24 EHF FINAL4 2025   As a sports organisation, we are particularly committed to connect theory with practice. Attending the #MOTW between Handball Club Zagreb and #Barca provided the perfect opportunity to show our partners how activations unfold in front of approx. 12,000 spectators on-site.   Additionally, the meet-up was a valuable occasion to gain deeper insights into each other’s philosophies and further strengthen our partnerships. EHF Marketing

Thank You, Paul Drux! A career that embodied the spirit of European handball The news of Paul Drux' sudden career end due to his serious injury hit us at EHF Marketing. When the news spread internally, the following immediately came up: During the preparations for the 2013/14 EHF Champions League season, VELUX ambassador Lars Christiansen - one of the best left wings in the world - was set to be the main character in the competition's new opening sequence. At that time, EHF Marketing and the title sponsor were looking for a young player to also be part of the clip. The decision was not just about representing the new generation of young, upcoming talents, but also about showing the values that make handball such a great sport. The choice fell on Paul and turned out to be spot on as throughout his career he embodied all the values the EHF Champions League wants to convey. Last week, Paul announced that he must retire from professional handball earlier than anyone had hoped due to his injury. On behalf of the entire EHF Marketing team, we want to thank Paul for his dedication and passion throughout all these seasons and for being a figurehead for European handball. We wish Paul all the best for his future, and we are sure that the clip of the EHF Champions League season 11 years ago brings a smile to his face and that of many others.   EHF Marketing #EuropeanHandball #SportsValues #EHFChampionsLeague

High-class club handball in Hamburg 🤾 Today, the EHF European League Men throws off a new season. With teams like the reigning champions SG Flensburg-Handewitt, THW Kiel Handball-Bundesliga GmbH & Co. KG, and Montpellier Handball, the competition promises thrill and world-class handball action. There will be no shortcuts on the road to the final weekend, which will take place on 24/25 May 2025 at the Barclays Arena in Hamburg. Passion, discipline, and relentless pursuit of success will be the key drivers in this battle. At the end of the season, the EHF Finals Men 2025 will ultimately show who truly belongs to the best of the best. Greatness is not given - it is earned. This applies not only to the teams but also to EHF Marketing as the organiser. We are responsible for the planning and successful execution of the entire season. Our goal is to provide the best conditions for all stakeholders — the 32 participating clubs from all over Europe, partners, sponsors, and media — right from the start of the season to the grand final in Hamburg. The ‘Road to Hamburg’ starts today. Let's look forward to exciting matches and plenty of emotional moments! 📅 Tip: Ticket sales for the EHF Finals Men 2025 have started today. Link in the comments. #HandballEvent #HandballCompetition #SportsMarketing

EHF Finals Men return to Hamburg in 2025   On May 24/25, 2025, the European Handball Federation and EHF Marketing are expecting thousands of fans in Hamburg to experience one of the most exciting handball weekends of the season. The EHF Finals Men will once again take place at Barclays Arena.   True to the motto of the EHF European League “ALL IN”, EHF Marketing together with its partners Barclays Arena and Active City Hamburg will go to any lengths to organise an amazing weekend for all involved parties. New standards are to be set for the competition as well as the final weekend.   Therefore, fans will once again be able to watch top-class handball in an outstanding arena and enjoy a familiar and vibrant atmosphere close to their idols. Partners and sponsors will get the best opportunity to showcase their brands and activations on-site, complemented by worldwide media coverage. Last year, 12.1 million people followed the EHF Finals Men on various TV channels. 37,450 fans enjoyed the action live at Barclays Arena. The EHF Finals are bound to be a handball spectacle and EHF Marketing is looking forward to welcoming even more fans in a packed arena in 2025!   EHF Marketing | Freie und Hansestadt Hamburg #EHFFinalsMen #HandballMatch #HandballinHamburg

Expanded TV Landscape for EHF Club Competitions 2024/25 📺   The matches of the EHF Champions League season 2024/25 are broadcasted by 33 TV networks across Europe. After a record-breaking last season, in which the EHF Champions League reached more than 600 million viewers in front of the TV screens, complemented by the 1,1 billion mark for the digital reach of the competitions, EHF Marketing continues to work on expanding their network of TV partnerships and making handball accessible to an ever wider audience. A notable addition this season is the launch of a new 24/7 handball-dedicated channel in the DACH region. Pluto TV x DAZN Handball stands out by offering over 50 live, free-to-air games from the EHF Club Competitions throughout the season. Additionally, the OTT platform "Handball Kanalen," which aired the EHF Champions League last season, was amalgamated with "EveryPlay", to provide one single streaming destination in the marketplace. This will attract a wider audience in the Scandinavian market. EveryPlay continues to stream all matches of the competitions in Denmark, Finland, Norway, Sweden, and the Faroe Islands. As the latest addition, the Icelandic OTT platform Livey, will be streaming all Machineseeker EHF Champions League matches, along with EHF European League Men games featuring the two participating Icelandic teams, as well as the Matches of the Week of the EHF Champions League Women. The European Handball Federation and EHF Marketing have also enhanced their own streaming service, EHFTV. A redesigned version was launched in early September, now featuring English commentary for all 132 Machineseeker EHF Champions League games, along with the Matches of the Week from the EHF Champions League Women. The aim is to maintain the high quality that EHFTV has been delivering for 16 years and to continuously improve and optimise standards and services. A full overview of where to follow the EHF Champions League is provided in the graphics below. EHF Marketing #SportsBroadcast #TVPartnership #Handball

This season, we are taking a significant step forward in understanding the evolving needs and desires of our handball community even more deeply. With the ever-changing landscape of sports, we recognize the importance of continuously staying connected to our fans and keeping up to date with their approaches. That is why we are launching our 2024 Fan Survey, a key initiative to gain valuable insights into our audience. 💡 Why is this important for us? As European club handball continues to grow, it is not only important to understand our audience in order to improve the fan experiences, although this is a major factor. It is also crucial for building and maintaining strong partnerships with brands that want to connect with our engaged fan base. This helps us to explain exactly what to expect in a partnership and what customized opportunities we can offer based on different needs. An updated data would help us to develop new products & services, create better events and grow our community The 2024 Fan Survey was recently launched on our channels, now we want to draw attention to it on this platform as well. As an incentive and as a thank you for taking the time to complete the survey, there are some great prices to win: - 2 Tickets for the EHF FINAL4 WOMEN 2025 or the TruckScout24 EHF FINAL4 2025 - 5x2 Tickets for an EHF Champions League match of your choice - 2x1 Shirt of your favourite EHF Champions League team - 5x1 EHF FINAL4 Women or Men merchandise package   Support us in shaping the future of European handball by participating in the survey and secure your chance to win amazing prices. We would also appreciate if you share this information. This might reduce the chances of winning a little, but the luck of the brave will prevail 😊. To take part in the survey, please follow this link: https://lnkd.in/dGddrZiB EHF Marketing #HandballCommunity #FanEngagement #SportsMarketResearch

Today’s evening marks the throw-off of the Machineseeker EHF Champions League season 2024/25. It will be the start of an exciting journey for the 16 participating teams over the next 10 months until the final match at the TruckScout24 EHF FINAL4 2025.   Although it is still a long time until then, we are already planning ahead for the big showdown of the season, knowing that the LANXESS arena will once again be filled to the last seat on 14/15 June 2025.   As of today, more than 70 % of the regular tickets have already been sold. Due to the high demand, the last major batch of tickets was released yesterday. As soon as these are no longer available, only a few contingents in the Premium and Category 1 section as well as in the VIP areas remain.   Why we are especially excited about this? Shortly after the TruckScout24 EHF FINAL4, more than 12,000 tickets have been snapped up. After two subsequent ticket alerts, 70% of the seats were sold - without even being able to predict which teams might be contending for the trophy.   What we conclude from this? 💡The TruckScout24 EHF FINAL4 has become an annual tradition and place-to-be. 💡Fans feel compelled to secure their tickets as early as possible. 💡Consequently, possibilities to increase seating capacities are being explored. 💡For spectators, it is not just the action on the court that matters; the entire event program adds to the overall experience. The TruckScout24 EHF FINAL4 offers an extensive range of activities that ensure unforgettable moments, whether fans come with family, friends, business partners or clients.   The first matches of the Machineseeker EHF Champions League season 2024/25 throw off at 18:45 CEST and can be watched on EHFTV. So, if you are tuning in tonight and also want be part of the game, you will find a link to the ticket sale in the comments. EHF Marketing #handball #ehfcl #ChampionsLeague

Movie recommendation: DARE TO RISE | Last shot EHF Marketing and Infront Sports & Media AG present DARE TO RISE | Last shot, a documentary that takes you behind the scenes of the thrilling TruckScout24 EHF FINAL4 2024. This piece is not just about handball, it is about the intense duels between #Barca, Aalborg Håndbold, THW Kiel Handball-Bundesliga GmbH & Co. KG, and SC Magdeburg - Handball Magdeburg GmbH as they fight for the ultimate victory. The documentary captures the emotion, determination, and spirit of these four teams as they rise to the challenge on Europe’s biggest stage. Whether you are a passionate fan, a handball professional, or someone who admires the spirit of competition, this is a story you do not want to miss. 🎥 Catch the full premiere now on YouTube and EHFTV! https://lnkd.in/dv_6Mnsf EHF Marketing  #sportsdocumentary #daretorise #behindthescenes