Asahi Beverages

Earlier this year, Asahi Beverages’ Circular Plastics Australia (CPA) PET Team received Asahi’s highest internal accolade, the Global Asahi AGP Awards Grand Prix Award. This was for their work partnering with Pact Group Holdings Ltd, Cleanaway Waste Management, Coca-Cola Europacific Partners and Government to establish Australia’s largest two PET recycling plants in Albury (NSW) and Altona (Vic) that aim to create a circular economy for PET bottles in Australia. As part of the award, the Asahi team were given about $10,000 to donate to their charity of choice. They chose Albury-Wodonga not-for-profit Junction Support Services to help support their social enterprise café (https://lnkd.in/gdfTsg8k) that trains and employs vulnerable youth. With a major Asahi water bottling facility in Albury along with one of the CPA recycling plants, this donation highlights Asahi Beverages’ commitment to supporting the communities that support our operations.

We’re proud to support Foodbank Australia, Australia’s largest food relief organisation, by donating 8,000 kg of yeast for Bega Group to make 436,000 150g jars (13-million serves) of VEGEMITE for communities facing food insecurity.   Foodbank’s Collaborative Supply Program works to establish regular supply of everyday foods such as VEGEMITE, which has been a mainstay in Aussie diets since 1923 when it was first created using spent brewer’s yeast from Carlton & United Breweries’ Abbotsford site. Now, more than a century later, CUB is a proud part of Asahi Beverages and our Abbotsford Brewery is still providing the yeast in VEGEMITE. At a time when many Aussies are doing it tough, it’s a privilege to contribute and hopefully make meals a little brighter for thousands of Aussie families. Look out for VEGEMITE jars with a purple Foodbank lid sticker!  

Barley is the heart and soul of our beer. Asahi Beverages works with Aussie farmers to purchase the best barley, buying more than 75,000 tonnes a year. Asahi’s David Engel recently visited Boolah Farms in northern NSW to attend an event organised by Pure Grain Network, which manages part of our barley purchasing program.   The event drew over 300 attendees, including industry members, farmers and agronomists. David spoke about our work with farmers and the sustainability benefits it brings. You can read more about the event and Dave’s contribution here: https://lnkd.in/gxKFHp_n

As Japan’s number one beer, Asahi Super Dry believes in challenging conventions and reimagining traditions - in beer, rugby and culture.   We’re thrilled to share that our successful partnership with Rugby World Cup will continue through a long-term commitment as Official Beer and Principal Partner of all tournaments until 2029, including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027.   The three-tournament partnership with World Rugby will see Asahi Super Dry foster a cross-culture activation platform that showcases rugby like never before, bringing intrigue and a fresh perspective to rugby fans around the globe.   We are truly excited about the future of this partnership and can’t wait to offer unforgettable experiences and delight rugby fans worldwide.   #RWC2025 #RWC2027 #RWC2029 #rugbyworldcup

We had the honour of welcoming Moe Turaga, a survivor and advocate against modern slavery, to our Southbank head office to share his story. Moe's journey from Fiji to Australia took a harrowing turn when he unknowingly worked for two years without his salary reaching his family. This shocking revelation shows modern slavery is a pressing concern in Australia. Asahi Beverages is committed to respecting human rights, and Moe’s insights highlight how businesses like ours can better protect human rights across the supply chain. Inspired by Moe’s story, we can make a significant difference in taking action to end modern slavery.

We’re proud to have partnered with The Smith Family for this year’s Big Give Back, raising $311,500 to support the education of young Australians experiencing disadvantage. A huge thank you to our consumers who, by purchasing non-alcoholic drinks made by Asahi Lifestyle Beverages (including Cool Ridge, Solo, Schweppes, and Pepsi Max) during August, helped support students through The Smith Family’s Learning for Life program. Asahi Lifestyle Beverages CEO, Nigel Parsons , said, “Now in its fifth year, the Big Give Back is as important as ever to customers who believe in this great cause. We’re extremely proud to partner with The Smith Family for this vital initiative helping students in-need across the country.”

The 2024 One Young World conference in Montreal is a wrap. We’re so proud of Annabelle Dryden, Monique Di Gregorio, Scott Hausman and Suraj A. who, together with Asahi colleagues from other countries, joined 2,000+ young leaders to discuss global challenges like health equality, indigenous voices, climate and ecological crisis, AI and peace.   A huge thank you to our executive sponsors Rita Nador and Nerim Durgutovic for supporting this year’s cohort. We can’t wait to hear all about their experience and see the positive impact they make within Asahi and beyond!    #OYW24

We are so happy and proud to be recognised at last week’s Endeavour Group Supplier of the Year Awards. Our CUB team took home the highly sought-after Large Supplier of the Year (Retail) Award—for the second year in a row! CUB was also recognised as Digital Partner of the Year and Trend Leader of the Year, with our great brand Hard Rated, which recently shined at the Australian Drinks Awards.   CUB CEO Danny Celoni said “We are so humbled to be recognised by the Endeavour Group. At Asahi, we are passionate about our customers and we are equally passionate and committed to delivering initiatives and innovation that fuels category growth and expansion. We really appreciate the recognition and are committed to continue raising the bar in how we show up for our customers.”

Congratulations to our incredible CUB Premium Beverages team for winning the Liquor Legends Supplier of the Year award! Liquor Legends have a clear set of KPIs that must be met to earn this accolade, including alignment on joint business planning and exceptional supplier partnerships. This win is a fantastic recognition of the collaboration across our business to deliver on our customers' needs. Our brands were also celebrated, with Great Northern taking home Best Performing Beer and Hard Rated winning Best Performing RTD. Winning these awards is a total team effort, so congratulations to everyone involved! Pictured below are accepting the award on behalf of CUB – Ben Koetsier, Ian Giles, Liz Hood and Gordon Dimmick. 

From its picturesque location in the foothills of kunanyi / Mount Wellington to its role supplying thirsty beer lovers for generations, the Cascade Brewery holds a special place in the hearts of Tasmanians and many mainlanders as well! It stands as a unique example of Australia’s industrial heritage but remains a vital part of the local community, supports hundreds of local businesses and is a must-visit Hobart tourist destination. Earlier this year, Cascade celebrated its 200th anniversary. Our hard-working team at the brewery sat down with ABC to tell its enduring story. To watch the story broadcast on Landline, please click here: https://lnkd.in/eXHYsuFN