Want to know how you can elevate your advertising and marketing campaigns toward human attention? Amplified Intelligence are the leader in the research and measurement for human attention in media. Providing software solutions to help you predict, plan, trade and verify your advertising. For more information about how you can capture the right attention that delivers real results visit https://lnkd.in/gx-esqk #amplifiedintelligence #attentioneconomy #advertisingandmarketing
Amplified Intelligence
Advertising Services
Adelaide, South Australia 3,982 followers
The leader in research, measurement & software solutions for human attention in media. Predict, plan, trade & verify.
About us
Amplified Intelligence is the global leader in the research and measurement of human attention. The company’s world-leading research and pioneering AI-powered technology enables the production of planning and verification platforms that help brands and agencies run more efficient, impactful and successful ad campaigns.
- Website
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https://linktr.ee/amplifiedintelligence
External link for Amplified Intelligence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Adelaide, South Australia
- Type
- Privately Held
- Specialties
- SaaS Services, Media Planning Software, Attention Measurement, Artificial Intelligence, and Research
Locations
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Primary
109 Grote St
Adelaide, South Australia 5000, AU
Employees at Amplified Intelligence
Updates
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A ground breaking two year study between Amplified Intelligence and QMS has uncovered the incredible attention capabilities of OOH advertising. With a sample size of more than 1.2 million people, and 11 different advertiser categories on 12 large and small format sites in Melbourne, Brisbane and the Gold Coast, this study found that OOH ads are 5.9 times more likely than many digital channels to deliver above the global threshold for something to be committed to long-term memory. Read more about the global-first study and insights in this article from Mumbrella. https://lnkd.in/gaMTivu2 #amplifiedintelligence #attentionmetrics #qms
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Amplified Intelligence reposted this
A New Era of Attention has arrived. Today Karen Nelson-Field PhD had the room's undivided attention at SXSW Sydney®️ when presenting our global-first Attention study to a jam-packed crowd of CMOs, media planners and buyers, and advertisers. The research, two years in the making assessed Attention across QMS formats, aiming to enhance accountability, deepen audience understanding, and ultimately achieve better outcomes for our clients. Together with Karen Nelson-Field, we built on the insights from the presentation, with our Chief Strategy Officer, Christian Zavecz hosting a panel discussion featuring Greg Kearney, Executive Manager of Media at Suncorp Group, and Thaddeus King, National Head of Communications Planning at OMD Australia to discuss how Attention will now play a key role when planning and buying OOH. If you'd like to learn more about this landmark research, contact your QMS representative today. #QMS #OutoftheOrdinary #SXSW #SXSWSydney #DOOH #OOH #Media #Conference #Partnership #Sydney #CityofSydney Amplified Intelligence
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Headed to SXSW Sydney today? You won't want to miss the world-first OOH attention insights that will be unveiled by Karen Nelson-Field PhD and our research partners at QMS. The team hits the stage at 11:45am, with more information about the session available here https://lnkd.in/gDBNnqjC #amplifiedintelligence #SXSWSydney #QMS
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"Optimising media for reach alone no longer works" - a point I’ve been making for years based on a deep understanding of how media ad delivery and measurement systems work (and don't work). While we've faced criticism, notably from Byron Sharp, who has dismissed our findings due to the lack of peer review, the evidence is now stacking up. With an Associate Professor from Oxford University backing this with research on 1,000 ads, combined with our own validation regression on 41,000 ads (which is a small regression sample of ours), it's becoming undeniable: the traditional focus on reach is flawed. There’s more to come on this—stay tuned. Felipe Thomaz Amplified Intelligence Mi3Australia https://lnkd.in/g58YUfag
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Wondering how attention metrics can help you optimise your ad spend and reach more engaged audiences? Try our free ad spend effectiveness calculator to uncover the disparity between the reach you're paying for and the reach you actually get. https://lnkd.in/gG-SBGwH #amplifiedintelligence #attentionmetrics #advertisingeffectiveness
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Ready to starting planning your media campaigns with the world’s most accurate attention data? Why wait, get started today https://lnkd.in/g4iyFKCQ #amplifiedintelligence #attentionmetrics #mediaplanning
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We're on the lookout for a passionate and results-driven Customer Success Manager to join our growing team. If you, or someone you know, loves empowering customers through the adoption of market leading SaaS products, then this could be the role you've been waiting for https://lnkd.in/gges9S5n #amplifiedintelligence #customersuccessjobs #saasjobs
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We can't wait to see the team hit the SXSW Sydney stage to unveil world first attention insights from what has been an epic OOH study with our friends at QMS. Learn more about the collaboration and the SXSW session here https://lnkd.in/gtrqEPPE #amplifiedintelligence #attentionmetrics #oohadvertising
MARK YOUR DIARIES! We’re thrilled to announce that our global-first research on the role human attention plays in Out Of Home environments, will be unveiled at SXSW Sydney® 2024! Two years in the making, the research will be presented by Dr Karen Nelson-Field PhD, CEO and Founder Amplified Intelligence on Wednesday 16th of October, alongside our Chief Strategy Officer, Christian Zavecz. The landmark presentation will be followed by a media and marketing panel discussion including Suncorp Group's Executive Manager of Media, Greg Kearney; and OMD Australia National Head of Communications Planning, Thaddeus King as they discuss the real-world implications and applications of the global-first OOH Attention study Read the full announcement here and add to your SXSW Sydney schedule: https://lnkd.in/giCjeG-F #QMS #OutoftheOrdinary #OOH #DOOH #SXSWSydney #AttentionMeasurement #AdvertisingInnovation #QData
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Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech
Attention Metrics Ecosystem 2024
emarketer.com