Comms Room

After an informative and educational Day One of our 19th Social Media for Gov event, our attendees and speakers spent some time networking over drinks. We're looking forward to Day Two of the event tomorrow! #SM4GOV Jen Rabino Alex Naumovski

Ellen A., Manager of Digital Marketing at the Australian Trade and Investment Commission (Austrade), presented virtually on using automation tools and outsourcing to enhance efficiency. She highlighted the importance of prioritising high-impact activities and platforms to maximise effectiveness despite limited resources. Thank you for the presentation!  #SM4GOV Jen Rabino Alex Naumovski

Donna Elkins, Digital Content Manager at the City of Sydney, explored the balance between risk and creativity in government social media. She shared how to identify opportunities for content experimentation and discussed frameworks for assessing risk across channels and topics. Thank you for a great session!  #SM4GOV Jen Rabino Alex Naumovski

Our session on preventing the identification of individuals and handling sensitive information was incredibly insightful! Analiese Stitt and Xavier Sitsky from the Australian Bureau of Statistics shared key strategies for communicating highly sensitive data while maintaining statistical accuracy. We also discussed effective approaches to managing misinformation and online hostility. Thank you for these valuable perspectives! #SM4GOV Jen Rabino Alex Naumovski

In our panel discussion, we explored fostering transparency and credibility through open communication. Panellists Hannah Robertson, Holly Bennett, and Maddison Stafford shared effective strategies for providing regular updates and promptly addressing public inquiries. Thank you to our panellists for their valuable contributions! #SM4GOV Jen Rabino Alex Naumovski

The case study on driving social media creativity amidst copyright challenges was a highlight! We explored the ethical importance of copyright in content creation and how transparency builds audience trust. Holly Bennett from the Art Gallery NSW shared insights on navigating complex copyright considerations through innovative and referential interactive content. #SM4GOV Jen Rabino Alex Naumovski

Mitchell Dye from the City of Greater Geelong shared actionable steps to create a social media brand that drives visibility and impact. Attendees learned how to set clear KPIs, measure success, and avoid common branding pitfalls unique to government, making sure every piece of content aligns with strategic goals. #SM4GOV Jen Rabino Alex Naumovski

In a discussion moderated by Serryn O'Regan, panellists Liz Grey, Helen Sui, and Victoria Ngu shared insights on building robust social media policies. They explored essential strategies for monitoring content, addressing privacy concerns, and fostering transparent public engagement, highlighting how clear guidelines enhance trust and accountability online. #SM4GOV Jen Rabino Alex Naumovski

Michelle Lee from the Department of the Prime Minister and Cabinet led a deep dive into transforming social media strategies. From conducting strategic audits to leveraging tech for smarter listening and reporting, Michelle revealed how strong culture and clear processes can build lasting connections in digital spaces. #SM4GOV Jen Rabino Alex Naumovski

We're excited for Day 1 of the 19th Social Media for Gov event in Melbourne! Today's discussion will be on how to elevate your social media strategy by capitalising on growth opportunities and how to foster a unique brand identity and freedom in content production. Don't miss out on these insightful conversations! #SM4GOV Jen Rabino Alex Naumovski