COMPASS STUDIO

You're looking at B&T's Women in Media 2024 Sustainability Champion! We couldn't be prouder of Natalie Dean-Weymark! As our friends at B&T put it so well, "being a sustainability champion involves more than creating initiatives and producing reports about progress on KPIs. It has to run through your veins — and it certainly does for Natalie Dean-Weymark. Without a doubt, Natalie is the leading female within the media industry’s sustainability landscape,” one adland insider told us. We couldn’t agree more." We're so proud to exclusively amplify the impact of world-bettering brands, especially under your leadership 💪 Sincerely, The entire Compass Studio Team (Luke Dean-Weymark, Diana Carniato, Sean Ryan, Sharon York, Erin Stafford, Holly Betts, Mitch Fuller, Elsy O’hare, Kathleen Quéré)

Polluting coal, oil and gas companies are destroying everything we love. We're here to amplify the impact of world-bettering brands. As proud members of Comms Declare, we back their stance against the fossil fuel industry alongside Doctors for the Environment Australia (DEA). Visit smokekills.com.au and tell the Australian government to take action against our biggest health and environmental threat.

Is your brand a green horse? Natalie Dean-Weymark thinks these will be the unexpected winners during a cost of living crisis. Why? Because these businesses are heads above the rest in terms of positioning themselves for price increases. Read more about how brands leading the pack in the purpose-led space are uniquely positioned to have these conversations with their customers in an authentic and resonating way. Thanks, SmartCompany, for the feature 🤝 https://lnkd.in/gEyx3tTn

So excited to be working with Compendium Group to amplify the impact of brands under their remit, including Hydro Flask, Cotopaxi, Allbirds and Nocs Provisions! We're handling PR and influencer marketing for these world-bettering brands in Australia. Thanks to our friends at B&T for the write-up 👋 https://lnkd.in/gnBFTKBW

As you've probably seen on your feeds, B Lab has concluded its investigation into a group of Havas agencies—who are no longer Certified B Corps. Our co-founder and co-director, Natalie Dean-Weymark, has championed our own B Corp certification and watched this investigation closely. Here's her take on the situation: "As an impact communications agency, we fully understand the weight of our role in shaping narratives and influencing public opinion. This situation reinforces our industry’s responsibility to thoughtfully consider the impact of our work and the clients we choose to collaborate with, so we can ensure that making a positive contribution to people and planet is always top of mind. We applaud B Lab for its thorough investigation and dedication to upholding the fundamental principles of the B Corp community." Read Nat's thoughts as well as contributions from other industry heavy-weights in B&T's article: https://lnkd.in/gnBCqDj7 #sustainabilitymarketing #bcorporation #greenwashing #marketingagency

Co-founder and co-director Natalie Dean-Weymark has been listed amongst the best in the industry for the B&T Women in Media awards. Nat is a finalist for Sustainability Champion. Frankly, we can't think of anyone better. Nat continually inspires CMOs to consider their brands' impact strategies and champions our own agency practices (to an award-winning standard). Stay tuned for August, when the awards are announced. Best of luck, Nat! https://lnkd.in/gCdNt_MB

If you’ve still not listened to Brat, where have you been? Charlie XCX’s latest album release has become a cultural moment. This is brand marketing at its finest. Our Digital Account Director, Erin Stafford, shared her take on what elements of the campaign roll-out marketers can takeaway: ☑ Give your audience the tools to create content –  The slime-green album cover and blurred Arial typeface are instantly recognisable and, most importantly, easily replicable. Almost anything can be #brat. There’s even a generator. A meme-able format allowed fans to create brat-adjacent content, quickly turning brat into a sub-cultural phenomenon across TikTok and Instagram. User-generator content sent Brat’s reach stratospheric. ☑ Sounds simple, but stay on-brand – Doubling down, Charlie updated all previous album covers on Spotify to stay true to Brat’s brand. This move is intended for new “brand” discoverers. ☑ Choose your influencers wisely – Charlie assembled an army of hyper-relevant celebrity ambassadors who resonate with her chronically online audience, including these influencers into the album itself with Julia Fox, Addison Rae and SOPHIE. This is Brat’s influencer marketing component. ☑ Build-in media moments – Charlie built PR-able moments into this album release. By releasing a track about her complicated friendship with another female musician, Charlie got the internet (and, by extension) the media talking. She extended her run in the headlines by releasing the remix of “Girl, so confusing” featuring Lorde. The stories wrote themselves. Brat walls popped up in capital cities. As well as giving fans another opportunity to create brat-girl content, these activations fuelled media coverage. Brand marketing is powerful and has the potential to generate revenue. What’s better? Pairing powerful brand marketing with targeted performance marketing. Want more of this? Sign up to our Navigator, your fortnightly digest of what you-need-to-know in Digital, PR and purpose-led marketing. We’ll report on the trends and updates you should be across and, more importantly, unpack what they mean for you as marketers. Get it here: https://lnkd.in/g-ZXXFcY

The latest Consumer Spending Index Report shows a sharp increase in socially responsible spending. ➡ 66% of consumers said they had bought products from these brands in the past year, and 42% reported plans to spend more with socially responsible companies in 2024. ➡ Despite persistent cost of living pressures, consumers are willing to spend on brands that align with their values. So – speak up! If your brand supports social issues in a way that feels authentic to consumers, it pays to speak about it. We wrote a handy guide on striking the right balance in your impact comms. Want a copy delivered straight to your inbox? You can get it via the below 👇 https://lnkd.in/gAdKWKcX