CulturalPulse

Our CEO Reg Raghavan presented at the STWS - Sports Tech World Series Sports Tech Conference at the iconic MCG! 🏟️ Reg shared how CulturalPulse harnesses AI-powered insights to boost ticket sales, memberships, and participation within Australia’s diverse communities. AskGenie, our AI-driven tool that unveils cultural insights within any customer or fan base, enabling tailored strategies that connect with Australia’s 51% multicultural audience. With AskGenie, sports organisations can: 🎯 Identify and activate new audience segments  🎫 Drive ticket sales through precise cultural targeting  💬 Build authentic engagement through culturally resonant, personalised outreach A big thanks to Andrew Walton, the organisers, and sports tech community for an insightful day! Learn more about our analytics tool here: https://lnkd.in/gUQT5J_d #STWS

Triple wins in Sydney and Melbourne?!  🎉🎉🎉 We are super proud to announce that CulturalPulse has taken home THREE incredible awards for our FIFA Women’s World Cup 2023 Multicultural Fan Engagement Program! 🏆 Agency Campaign of the Year at the NSW Premier’s Multicultural Communications Awards (PMCAs) 2024 🏆 Agency Campaign of the Year Under $1M at the Australian Marketing Institute (AMI) Awards 2024 🏆 Best Data and Insights Driven Campaign at the Australian Marketing Institute (AMI) Awards 2024 A HUGE congratulations to our amazing team, our client FIFA, and everyone who contributed to this success. Jake Swarts, our Project Lead, shared, “We are very grateful for the team at FIFA championing our cause, believing in the vision, and trusting us to deliver a historic program that engaged the communities of Australia & Aotearoa New Zealand. Leading this project was a highlight of my professional career—our CP team went above and beyond greatness!” Thank you to Multicultural NSW and Australian Marketing Institute, it's truly an honour to see multicultural communications and engagement being recognised across the wider marketing industry! 🙌 Read more on our website here: https://lnkd.in/gKYzJNmk

CulturalPulse and our panel experts have rocked the stage at SXSW Sydney! Our panel, ‘The Birth of Australia’s First AI Virtual Midwife’, brought real-life stories to the forefront as we explored how women navigate their pregnancy journeys. From the challenges of accessing the right information to overcoming language and cultural barriers, we dove into some important issues facing multicultural women and their families. The solution—‘Virtual Midwife’. An Australian first and the focal point for our discussion as we talked about how effective in-culture and in-language communications can empower women and act as a guide by providing easily accessible and tailored patient care. We heard powerful insights from a mother, doctor, tech, and multicultural perspective on how this AI solution is tackling antenatal care disparities. Our Virtual Midwife tool aims to make maternal healthcare more accessible and inclusive for all women across Australia. Some highlights… 🗣️ Dr. Kavita Krishnan highlighted the importance of patient-centric care, emphasising how understanding motherhood journeys and cultural beliefs can improve maternal care, especially in multicultural communities. 🗣️ Reg Raghavan talked about how the Virtual Midwife tool is breaking down barriers and offering personalised care to better support and bridge the gap between women and doctors alike. 🗣️ Amanda Morkos shared about her own experience and challenges navigating the healthcare system as a new mother, and how AI can help guide families through pregnancy. A huge thank you and congratulations to our moderator and panellists Mary Coustas, Dr. Kavita T. Krishnan, Reg Raghavan, and Amanda Morkos. Learn more about ‘Virtual Midwife’ through our video here: https://lnkd.in/g5vJ-pkH #SXSW2024

We are excited to announce that CulturalPulse has been selected as a finalist for the ANZSTA Awards 2024, which will be recognised and celebrated during Australia Sports Innovation Week, presented by STWS - Sports Tech World Series! Join us as we attend the STWS - Sports Tech World Series Conference on Thursday, 24th October at the MCG, where our CEO, Reg Raghavan, will be speaking about the importance of understanding diverse cultural preferences. With 51% of Australians having at least one parent born overseas, AskGenie’s AI-powered cultural insights are transforming how organisations engage diverse members and participants, boosting ticket growth in the sporting ecosystem. We are thrilled to be part of this event, surrounded by leaders in sport business, innovation, and technology. Don’t miss out! Get your tickets here > https://lnkd.in/gbxg_C2S #SportsTech #SportsBiz #Innovation #ANZSTA #STWS #VisitVictoria #Leadership #Australia #Teamwork #Diversity #AustraliaSportsInnovationWeek

A huge shout out to the CulturalPulse team for all of your effort and energy that has made the FIFA Women’s World Cup 2023 such a massive multicultural success story.

Blackmores CMO wins marketing chief of the year, Paper + Spark director awarded CPM top gong and Thinkerbell, CulturalPulse and Seek Marketing all winners at the 2024 Australian Marketing Institute Marketing Excellence Awards Australian Marketing Institute Blackmores Group Paper + Spark Thinkerbell CulturalPulse SEEK #AMI #marketingexcellence #CMO #marketing #awards

Thank you STWS - Sports Tech World Series for acknowledging our work with FIFA Women’s World Cup 2023 Multicultrual Fan Engagement for the categories Social & Fan Enggement and Sports Analytics & Data as finalists 🎉

The CulturalPulse team attended the Multicultural Insights Conference (MIC) in Melbourne! 🙌 It was an inspiring day packed with fresh ideas, young voices, and practical strategies for connecting with and supporting multicultural youth. We dived into discussions about building culturally safe spaces, co-designing programs, and hearing firsthand from passionate young professionals about what really works to engage and empower. We left feeling energised, with new connections and perspectives to bring back to our work at CulturalPulse in authentically engaging multicultural communities. Huge thanks to Third Culture Australia, Krushnadevsinh (Kano) R., and the entire team for putting together such a great conference! Photo with Lunorphare Folly from the Western Bulldogs Community Foundation & former Multicultural Youth Commissioner, Abbas Sheikh from Wyndham City Council, and CulturalPulse's own Nick Hatzoglou & Shana Ryan. #MIC2024

Looking to understand how community connections drive business decisions in migrant communities? Chinese (1.4M) and Indian (1.1M) communities are among Australia’s largest diasporas, known for their collectivist values. This means word of mouth and community recommendations play a huge role in shaping their choices. 👫 Effective multicultural marketing means tapping into these trusted networks for real impact. Listen to the full Brain Splat Podcast for an insightful conversation between Roland Layoun and Patrick Skene. https://lnkd.in/gdPxRvCJ 

Our Chief Creative Officer, Patrick Skene is doing incredible work with the community at Heritage Rugby League NSW. Patrick’s passion and commitment highlight the role multicultural communities have played in the history and growth of rugby league, from its very beginning to its thriving presence today. CulturalPulse is proud to support initiatives that celebrate diversity and inclusion in sports!