Digital Alchemy

Imagine judging your customers the way you would a Tinder profile — limited info, surface-level insights, and no real connection. That’s what third-party cookies have been doing for years. But now, with their impending demise, we stand at a crossroads. First-party data isn’t just a backup plan — it’s the key to unlocking deep, genuine relationships with your audience. The real question is: Are you ready to stop swiping left on valuable insights and start building something meaningful? As the digital landscape shifts, it's not just about adapting — it's about rethinking how we connect and engage. Are you ready to harness first-party data to truly understand and transform your customer experiences? 💡 Our CEO Regan Yan shares his insights on the blog 👉 https://lnkd.in/dM4Rr936 #ThoughtLeadership #DataStrategy #CustomerExperience #MarketingLeadership

Digital Alchemy joined forces with SAS to spotlight the future of financial services at the World Financial Innovation Series (WFIS) 2024 held in the Philippines. This premier event brought together key stakeholders and business leaders from the financial services industry to explore groundbreaking innovations in fintech, focusing on digital transformation, cybersecurity, fraud prevention, and regulatory compliance. While SAS showcased its cutting-edge solutions, including Fraud Analytics, AML tools, and the SAS CI360 platform, Digital Alchemy highlighted its core value—Marketing Automation by Design. In an industry where precision and security are paramount, DA's approach goes beyond providing technology. We help our clients deliver well-crafted marketing automation designs that are tailored to meet the unique demands of the financial services sector. During the event, our very own SAS Practice Lead, Jet (Jetpawit Wangpeerawong), executed a live use case demonstration, offering a real-time glimpse into the practical impact of their solutions. But what truly resonated with attendees was how these technologies, when integrated into a thoughtful and strategic marketing automation framework, can transform customer engagement and operational efficiency. The event underscored the importance of staying ahead of the curve and anticipating and addressing the complex challenges of innovation. As we continue to push the boundaries of what's possible in financial technology, events like WFIS offer a platform for meaningful dialogue and action, inspiring leaders to rethink their strategies and embrace the future of finance with confidence. https://lnkd.in/dAvGsAxv #financialservices #fintech #innovation #WFIS2024

Are you getting the most out of your marketing software? It may be time to modernize! As consumers' marketing needs evolve, some tools are unable to keep pace with changing media habits, leading to ineffective marketing campaigns and wasted resources. While modernizing your platform may seem daunting, it doesn't need to be. In this webinar, Julian Lee, CTO of Digital Alchemy, a global marketing services firm, uncovers why you should switch to a modernized approach to marketing. And he presents a case study of a migration to SAS Customer Intelligence 360, best-in-class marketing software from one of the world's leading analytics companies. Join us on August 20, 2024 at 1pm EDT! Register: https://lnkd.in/esRHJwKw

Thank you everyone for joining Gear Up: Marketing & CRM for Automotive event🏆 We're honored to have K.Teerapat Kao-ian, K.WIMONRAT KAMTANET, K.Thanat Wiriyapinit at Salesforce and K.Napitch Krancharoen from Growth Innovation, along with our own K.Narick Limpanarom and K.Meta Sarapanya for sharing their expertise on Marketing & CRM for Automotive industry. Key takeaways: ✨Generate high-quality leads and nurture them into loyal customers. ✨Automate repetitive marketing tasks to save time and resources. ✨Gain valuable customer insights with data-driven CRM. ✨Improve communication and collaboration across your sales and marketing teams. ✨Increase test drive bookings and boost overall sales. Your presence and input made a significant impact on the event’s success. We hope you gained valuable insights to enhance your strategies. Let us know if you need more details on any of the topics. #MartechEvent #Salesforce #Automotive

🌟A huge thank you to everyone who joined our Building Blocks for Successful Personalisation event with Digital Alchemy and Acoustic this morning!🌟 We had a good turnout despite the cold winter morning, and the panel discussion was nothing short of insightful. We were privileged to have Kristen Makin of Challenge That, Brad Pidgeon of Shaype, and Aidan Lynch of Acoustic share their expertise on transforming customer experiences through personalisation. DA’s very own Regan Yan did a stellar job in steering the conversation and getting out tips, learnings and watch-outs from the panel . Key takeaways included: ✨ Identifying and overcoming common personalisation challenges ✨ Ensuring scalable personalisation efforts as your business grows ✨ Leveraging data and martech for effective personalisation strategies ✨ Aligning personalisation initiatives with overall business growth goals Your energy and engagement made this event truly special. For those who joined us online, thank you for your participation and enthusiasm. We hope you left with valuable insights to elevate your strategies. Feel free to reach out for more information on the topics discussed. #Personalisation #Martech #CustomerEngagement #DataDrivenMarketing #BusinessGrowth

Calling all automotive trailblazers in Bangkok! Join us for an action-packed event on July 31st in partnership with Salesforce and Growth Innovation. Here's what you'll get: ● Unlock the Power of Data: Master customer engagement with data-driven marketing & CRM strategies. No more flying blind! ● Drive Results: Discover winning sales & service strategies with real-world examples to boost your bottom line. ● Connect & Collaborate: Network with industry peers and share best practices to stay ahead of the curve. This event is for YOU if: ● You're an automotive marketer or salesperson ● You're passionate about driving sales and exceeding customer expectations ● You're ready to leverage data for a competitive edge Event Details: Date: July 31st, 2024 Time: 11:30 AM - 5:00 PM (Bangkok Time) Location: The Westin Grande Sukhumvit, Bangkok Don't miss this exclusive opportunity to gain valuable insights, connect with industry leaders, and accelerate your automotive success! LIMITED SPOTS AVAILABLE! Register Now! ➡️ https://lnkd.in/gJW3Qi9g #automotivemarketing #CRM #salesforce #growthhacking #networking #bangkok

Did you know? The key to winning your customers is to treat them like a person, not a number. This underscores the importance of customer centric experiences. Achieving full personalisation can be daunting, yes, but not impossible. Join our exclusive event Building Blocks of Successful Personalisation to learn how you can create personalised customer experiences! We have a distinguished panel of business leaders who will share their expertise and insights on this highly relevant topic. Meet Our Speakers: ● Kristen Makin – Director and Co-Founder at Challenge That, with over 20 years of international experience in CRM and marketing automation ● Brad Pidgeon – Global Head of Marketing at Shaype, an expert in driving growth across fintech, video gaming, banking, and higher education ● Aidan Lynch – VP of Sales and GM APJ at Acoustic, specialising in AI-powered solutions for content, marketing, personalization, and analytics Moderated by: ● Regan Yan – CEO at Digital Alchemy, a thought leader in Analytical Database Marketing and Customer Relationship Marketing When: Wednesday, 31 July 2024 Time: 7:30am – 9:30am Where: JustCo – Level 20, 135 King Street, Sydney 2000 (Virtual Option Available) What’s in it for you? ✨Understand how you can leverage data, marketing and technology for personalisation. 💡Gain actionable strategies to create customer centric experiences.  📊Learn build a robust CRM framework for marketing automation and technology integration. 💬Engage with our experts and get your pressing questions answered. 🤝Connect with industry leaders and like-minded professionals over breakfast and coffee. This is a value-packed discussion you wouldn’t want to miss! Secure your spot now! https://lnkd.in/gADpgKRQ #Personalisation #CRM #CustomerEngagement #BusinessGrowth #MarTech #MarketingAutomation #DataDrivenMarketing

Mastering Customer Lifecycle Management with MoEngage’s CELP Workshop In the ever-evolving landscape of customer engagement, understanding the nuances of Customer Lifecycle Management (CLM) is critical for business and industry leaders. Our recent collaboration with MoEngage for the Customer Engagement Leadership Program (CELP) workshop provided an invaluable platform for participants to delve deep into frameworks and strategies to optimise each stage of the customer journey. 🔍 Key Takeaways: ● Strategic Engagement: Move beyond tactics to a holistic customer strategy. ● Framework Application: Hands-on experience with proven CLM frameworks. ● Collaborative Problem Solving: Innovative solutions through expert feedback and peer collaboration. Discover the full potential of your customer engagement strategy and drive growth. Learn more here: https://lnkd.in/gmszmDAi #CustomerEngagement #LifecycleManagement #DigitalAlchemy #MoEngage #BusinessGrowth #MarketingStrategy #CustomerSuccess

Are you ready to transform your customer experiences and drive exceptional growth? Join us at our exclusive event in partnership with Acoustic: "Building Blocks for Successful Personalisation" where industry leaders will share actionable strategies that drive impactful customer-centric experiences. Date: Wednesday, 31 July 2024  Time: 7:30am – 9:30am  Location: JustCo – Level 20, 135 King Street, Sydney 2000 Moderated by our very own CEO, Regan Yan, this exclusive event will feature key insights from Kristen Makin (Director and Co Founder at Challenge That), Brad Pidgeon (Global Head of Marketing at Shaype), and Aidan Lynch (VP of Sales and GM APJ at Acoustic), who will impart practical strategies for businesses that struggle with full-scale personalisation. Here's what you'll gain:  ✨Learn how to achieve full personalisation by using data, marketing and technology.  💡Discover strategies to create personalised interactions that resonate with your customers. 📊Gain insights on building a robust CRM framework for marketing automation and technology integration. Don't miss out on this opportunity to learn from the best and network with like-minded professionals. 👉 Register Now: https://lnkd.in/gADpgKRQ #Personalisation #CRM #Marketing #MarTech #Data #CustomerExperience #BusinessGrowth #SydneyEvents #Networking #DigitalAlchemy #MarTech

🚗 Gear Up for Success: Automotive Marketing & CRM Strategies for Brands and Dealers Calling all automotive marketers & salespeople! Join our interactive event partnering with Salesforce and Growth Innovation on July 31th to: - Master customer engagement with data-driven marketing & CRM. - Drive sales & service with winning strategies & real-world examples. - Network with industry peers! Event Details: - Date: July 31th, 2024 - Time: 11:30-17:00 (Bangkok time) - Location: The Westin Grande Sukhumvit Don't miss this opportunity to gain valuable insights and connect with industry peers! Details & RSVP: https://lnkd.in/gJW3Qi9g #Automotive #Martech #MarketingAutomation #CRM #Salesforce #NetworkingEvent