D2C (Direct 2 Consumer)

🍿 When launching a premium product like Carman's Kitchen Gourmet Popcorn in a competitive category, the right sampling strategy makes all the difference. That's why we recommended a roaming campaign at Coles stores across NSW, VIC and QLD—designed to engage shoppers directly at the point of purchase. Unlike traditional static units, roaming sampling doubles the impact. More movement, more engagement, and great results: our campaign hit 140 stores and saw 30,000 samples consumed, with 1,311 units sold during the sessions. #D2C #direct2consumer #experiential #instoresampling #roamingsampling

🐾 We couldn’t contain our excitement when Masterpet Corporation asked us to partner up again for the Dog Lovers Festival and Cat Lovers Festival. We created three striking exhibits for Black Hawk, Vitapet and Trouble & Trix that stopped our four-legged friends and their owners in their tracks. While Vitapet’s oversized kennel and Trouble & Trix’s Barbie-inspired stands made a splash at last year’s event, this year it was Black Hawk’s turn to shine. We transformed a converted container into a sleek, premium exhibit, wrapped in bold black and illuminated by LED-lit logos. Visitors were greeted by a towering 5-metre-high banner, and a timber ramp led them up to a bespoke polished concrete counter. With shelves displaying the full Black Hawk range, the exhibit created a stunning and immersive brand experience. Designed to wow and built for efficiency, the Black Hawk container is ready for trade as soon as the doors open—keeping long-term setup costs down while maintaining that premium look and feel Black Hawk is known for. Watch the video now to see our partnership with Masterpet Corporation come to life. #D2C #direct2consumer #experiential #events #Masterpet #ExhibitDesign #EventMarketing #ProductSampling

🫧 We had shoppers exclaiming “That’s Fairy ‘Squeak’ing Clean!” when they saw our mobile samplers roaming throughout Macquarie Shopping Centre, NSW and Tooronga Village, VIC. We partnered with Procter & Gamble to sample the Fairy 30 Minute Miracle Dishwashing Tablets and we delivered some ‘Squeak’ing Clean results: 🔊 Reached 17% of shoppers in the centre on the day 🎯 Delivered 8,100 samples to the target audience 👀 Created an impactful experiential moment with branded bins and brand ambassadors that stops shoppers in their tracks Get in touch with us to find out more. #d2c #direct2consumer #roamingsampling #shoppermarketing

🍗🔥We helped Baiada Poultry bring a sleek design to life at the 2024 Metcash Expo on the Gold Coast. The exhibit featured a curved arch showcasing the Steggles and Lilydale logos, and a sophisticated Taste Hub timber counter. Attendees were invited to sit down, relax, and sample delicious products in a dedicated tasting area. Excitement was taken up a notch with an hourly chance to win a Philips Dual Basket Air Fryer! This exhibit was an appealing blend of style, sampling and consumer promotions. Get in touch with us if you want to find out how we can deliver standout results for your next brand activation.  #D2C #direct2consumer #experiential #MetcashExpo #Baiada #Steggles #Lilydale #exhibitdesign #eventmarketing #productsampling #consumerpromotions #tastesampling #sampling

🍗🔥We helped Baiada Poultry bring a sleek design to life at the 2024 Metcash Expo on the Gold Coast. The exhibit featured a curved arch showcasing the Steggles and Lilydale logos, and a sophisticated Taste Hub timber counter. Attendees were invited to sit down, relax, and sample delicious products in a dedicated tasting area. Excitement was taken up a notch with an hourly chance to win a Philips Dual Basket Air Fryer! This exhibit was an appealing blend of style, sampling and consumer promotions. Get in touch with us if you want to find out how we can deliver standout results for your next brand activation.  #D2C #direct2consumer #experiential #MetcashExpo #Baiada #Steggles #Lilydale #exhibitdesign #eventmarketing #productsampling #consumerpromotions #tastesampling #sampling

At the 2024 Metcash Expo on the Gold Coast, we worked with JDE Peet's to design a striking exhibit to showcase new Moccona and L’OR Espresso products. The result? A stunning corner exhibit featuring a timber fascia counter with a marble top to emulate a stylish cafe. Distinct brand colours representing both iconic coffee brands made this space truly eye-catching. The exhibit came alive with attendees enjoying a hot L’OR Espresso or Moccona iced coffee for their morning buzz, and Moccona Affogatos and L’OR Espresso Martinis for an afternoon treat. #JDEPeets #moccona #LOR #metcashexpo #D2C #direct2consumer #experiential

🎥 This is what happens when you bring two Aussie icons together - Weet-Bix and Luna Park Sydney! Witness the excitement and fun from our most ambitious experiential to date. Check out the highlights in the show reel below. Sanitarium 31ST MNR Constructions #WeetBix #WeetBixBites #CocoCrunch #D2C #direct2consumer #experiential

Wholesome meals made easy with SunRice Group and Smeg Australia | Technology with Style 🍚 We helped cultivate a strategic partnership between two renowned brands to build a standout consumer promotion that launches today. 🌟 Win 1 of 100 Smeg Cookware Sets! 🌟 From today until 3rd September 2024, when you purchase a 1kg bag or 450g pouch of SunRice at any Woolworths Supermarkets Australia and New Zealand, you’ll have the chance to win a Smeg by Tramontina cookware set. We built a custom landing page at sunricepromo.com where consumers can enter their details to be in the running. Get to your nearest Woolworths store, grab your SunRice, and get cooking with Smeg. Let’s make tonight rice night! #SunRicePromo #MakeTonightRiceNight #SunRicexSmegPromo #D2C #direct2consumer

In our most ambitious experiential to date, we helped Sanitarium launch their new product by building a larger-than-life replica of the Weet-Bix Bites Coco Crunch box placed at the entrance of the iconic Sydney Luna Park face. Weighing 800kg and sitting 5 metres high, the box was carefully constructed and a sight to behold - complete with an open top spilling out what looked like real cereal onto the pavement. The festivities kicked off with a Sunrise Seven Network weather cross featuring Sam Mac. Our team of Brand Ambassadors were sampling the Weet-Bix Bites Coco Crunch in the vicinity of the activation, spreading joy to families throughout the day. This epic collaboration between Sanitarium, 31ST, MNR Constructions and D2C (Direct 2 Consumer) was successful in bringing an iconic idea to life. #WeetBix #WeetBixBites #CocoCrunch #D2C #direct2consumer #experiential

And we’re LIVE! The latest Fairy Dishwashing campaign 'That's Fairy Squeaking Clean' has hit the streets featuring the queen of Masterchef - Poh Ling Yeow. Check out our campaign video! https://lnkd.in/gSuKCTwr. The campaign was created from the ground up in partnership with the team at Tag, from initial ideation to featuring across #10play, social channels, Digital Out Of Home, local sampling & in major retailers. I have loved seeing our work come to life. 💚 PSA: Keep your eyes peeled for our next sampling event with D2C (Direct 2 Consumer) in Melbourne, I hear dishwashing tablets are in demand. Big thank you to Endi Asmira who supported me through out, ensuring I can create exciting & relevant campaigns for Aussie's. I can't wait to see what's next.