Fable Food Co

Fable Food Co

Food and Beverage Services

Sunshine Coast, QLD 6,219 followers

MUSHROOMS REIMAGINED

About us

Fable is made from shiitake mushrooms. We elevate their naturally dense, fleshy fibers and umami flavors to create a succulent culinary protein. We craft our products using simple and natural ingredients you’d recognize, letting you create dishes you can be proud to serve in your restaurant. We’re strictly free from GMO, preservatives and artificial ingredients. It’s real food, real mushrooms – but better. Loved by diners and chefs all around the world – Fable is served at over 1,500 venues across Australia, United States, Canada, United Kingdom and Singapore, with more opening every day. Connect with us! E: food@fablefood.co @fablefoodco | www.fablefood.co

Website
http://www.fablefood.co
Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Sunshine Coast, QLD
Type
Privately Held
Founded
2019

Locations

Employees at Fable Food Co

Updates

  • View organization page for Fable Food Co, graphic

    6,219 followers

    The last few days have been absolutely magical!!! Our favorite time of year is when we get to go outside, connect with nature and forage for mushrooms. Like our Co-Founder Jim Fuller always says, “foraging for mushrooms is a return to what we really are.” 🍄 A recap of our adventures: ✨ We wandered through Westchester county’s rugged landscape and native hardwood forest in search for our fungi friends ✨ Despite the very warm and beautiful weather, we were blessed with an abundance of saprotrophic mushrooms - which grow on dead and decaying matter like old logs ✨ Plenty of maitake, turkey tail and puffballs all around! ✨ After our guided forage, we enjoyed a delicious feast while learning about the chemistry of mushrooms and how to cook them to improve their flavor, texture and nutritional bioavailability #boilyourmushrooms It was a pleasure to have John Michelotti of Catskill Fungi join us to share his wealth of mushroom knowledge and passion - we’re thrilled to know there are people out there who love this mysterious kingdom as much as we do. And of course, thank you to our wonderful partners and friends who came out with us. We had a blast! If you’re a chef and want to get involved in Fable’s mushroom foraging adventures next year, reach out and say hi! #fable #mushroom #foraging

  • Fable Food Co reposted this

    View organization page for Orbital Kitchens, graphic

    641 followers

    🚨 Only 1 Week Left! The most anticipated Executive Assistants Networking Event is just around the corner! For #CEOs and EA Team Leaders: Give your EAs the evening off — not just for professional development but for FUN! Let them unwind and connect with fellow EAs in an event specially designed for them. To make it easy, we’ve created bundle ticket options for teams. For #EAs: Get ready for a night of fantastic food from a variety of cuisines, refreshing drinks, engaging activities, and the chance to meet other top-notch EAs! 🙌 Special thanks to our partners: Vimcal EA – The first calendar built exclusively for Executive Assistants, streamlining admin tasks so you can focus on what really matters—your executive's priorities. Fable Food Co – From shiitake mushrooms to a meaty texture, Fable offers plant-based goodness that's deliciously earthy and rich in flavor. Ariston Flowers – Award-winning florists providing elegant bouquets to Fortune50 offices. Their Flower & Coffee Cafe is one of the most beautiful venues in the city. Secure your tickets now! https://lu.ma/81pc8qcd #ExecutiveAssistantsNYC #NetworkingEvent

    EA Social Hour: Sip, Dine, & Network · Luma

    EA Social Hour: Sip, Dine, & Network · Luma

    lu.ma

  • View organization page for Fable Food Co, graphic

    6,219 followers

    PSSST - we're headed to Casual Dining Show - The definitive restaurant, pub and bar event this week! Come meet the team and taste our shiitake mushrooms two ways: 🍄 Barbecue Pulled Shiitake - bold and packed with flavour 🍄 Shiitake Rendang Curry - an irresistible fusion made by the legendary Roti King Get your taste buds and bellies ready - our shiitake will be waiting for you. See you at ExCel London on 18-19 September 🙌 #casualdining #london #show #event #shiitake #mushrooms

    • No alternative text description for this image
  • View organization page for Fable Food Co, graphic

    6,219 followers

    The countdown to Casual Dining Show - The definitive restaurant, pub and bar event is on! Come hungry and say hi to our team at Stand CD571. We'll be serving the incredible Shiitake Rendang from our friends at Roti King and our very own BBQ Pulled Shiitake. Don't miss the chance to get a taste of Fable - there will be plenty to go around! See you on 18-19 September at ExCeL London 🍄 #fable #casualdining #london #tradeshow #events #innovation #discover

    • No alternative text description for this image
    • No alternative text description for this image
  • Fable Food Co reposted this

    View organization page for Fable Food Co, graphic

    6,219 followers

    🌟 MEET THE CHEF 🌟 Chef Bárbara S. was born and raised in Mexico City. For many years she has collected traditional, rare and ancient Mexican recipes, including 17th Century recipes from Mexico’s convent kitchens, and traditional ingredients. Her influences include Diana Kennedy, the well-known Mexican Cookbook author as well as the many regional cooks she has met in her travels throughout Mexico. Her extensive experience led her to open La Palapa Cocina Mexicana in 2000. As a truly authentic Mexican restaurant, La Palapa has been awarded the “Disctinctivo” by Sabores Autenticos de Mexico Foundation which promotes authentic Mexican products. “There weren’t even cows before the Europeans and there’s a huge tradition of foraged foods” — Chef Barbara Sibley shares the tradition of Mexican foods and her experience using Fable at her restaurants. La Palapa focuses on Mexico City tacos and authentic regional Mexican cuisine featuring Tacos al Pastor, Mole Negro Oaxaqueño, Salsa Pibil and many other specialties from different regions of Mexico. Salsas and sauces are rich and spicy and fresh ingredients are used. We are thrilled to be part of Chef Barbara’s selection of ingredients she incorporates on her menu to bring the people of NYC delicious Mexican food. A big thank you to Chef Barbara and congratulations to the team at La Palapa for 24 years of business! #fable #chefsfable #shiitake #mushrooms #behindthekitchen

  • View organization page for Fable Food Co, graphic

    6,219 followers

    🌟 MEET THE CHEF 🌟 Chef Bárbara S. was born and raised in Mexico City. For many years she has collected traditional, rare and ancient Mexican recipes, including 17th Century recipes from Mexico’s convent kitchens, and traditional ingredients. Her influences include Diana Kennedy, the well-known Mexican Cookbook author as well as the many regional cooks she has met in her travels throughout Mexico. Her extensive experience led her to open La Palapa Cocina Mexicana in 2000. As a truly authentic Mexican restaurant, La Palapa has been awarded the “Disctinctivo” by Sabores Autenticos de Mexico Foundation which promotes authentic Mexican products. “There weren’t even cows before the Europeans and there’s a huge tradition of foraged foods” — Chef Barbara Sibley shares the tradition of Mexican foods and her experience using Fable at her restaurants. La Palapa focuses on Mexico City tacos and authentic regional Mexican cuisine featuring Tacos al Pastor, Mole Negro Oaxaqueño, Salsa Pibil and many other specialties from different regions of Mexico. Salsas and sauces are rich and spicy and fresh ingredients are used. We are thrilled to be part of Chef Barbara’s selection of ingredients she incorporates on her menu to bring the people of NYC delicious Mexican food. A big thank you to Chef Barbara and congratulations to the team at La Palapa for 24 years of business! #fable #chefsfable #shiitake #mushrooms #behindthekitchen

  • View organization page for Fable Food Co, graphic

    6,219 followers

    It’s official!!! Our co-founder and CEO Michael Fox is coming to New York City! We’ve had an INCREDIBLE journey so far in the UK and Australia, launching into wagamamaZeus Street Greek, re-launching into Guzman y Gomez Mexican Kitchen and growing with our existing partners including THISBOWL FISHBOWLFonda Mexican, Côte Restaurants, Gousto Rosa's Thai, California Tacos Australia and Marley Spoon 💚 We’ve worked closely with some amazing restaurants including Bad Hombres Dining, La Bodega Brisbane, Mission District Melbourne, Naim Paddington, HOP Vietnamese and Roti King. Now it’s time to shift gears to the United States which has a population of 333+ million people — that’s a lot of mouths to feed and win over with our delicious pulled shiitake! Our mighty US team are already off to a strong start partnering with some amazing venues including PLANTA Restaurants,  Mendocino FarmsJust SaladCookUnity and JuiceLand, with many more coming soon! And a big shout out to our wonderful NYC based partners Neat USA, Mao's Bao, Mr Taco NYC and LA Palapa Mexican Restaurant who have helped us hit the ground running to bring our mushrooms to diners on the streets! 💪🏻 So the time is right for Michael to join the US team with his family! It’s going to be a massive change from their beautiful farm and veggie patch in the Sunshine Coast to the beating heart of New York City — but bring it on!! Lastly, thank you to EVERYONE who has supported us and joined our journey to help change the world, one mushroom at a time. The next chapter of our Fable awaits…❤️🍄 #fable #mushrooms #nyc #nextchapter

  • View organization page for Fable Food Co, graphic

    6,219 followers

    What the French is a taco? This Summer, Côte Restaurants are reimagining a cult classic of French street food, with flavours inspired by South America. Say hello to their French Onion Tacos made with Fable™ Pulled Mushrooms! Executive Chef Steve Allen has created something special with layers of slow-cooked caramelised onions, our umami pulled mushrooms and Reblochon cheese, served with a chimichurri mayonnaise. We all know that tasting is believing, so we gave away hundreds of the taco and everyone loved them (while they lasted)! A big thank you to the Côte team for such an exciting partnership and bringing our shiitake mushrooms to more diners across the UK. We can't wait for what next season has in store. If you haven't tried it yet, head down to your nearest Cote Restaurant to find out what all the fuss is about 🌮 #fable #coterestaurants #frenchtacos #shiitake #mushrooms #partnership

  • View organization page for Fable Food Co, graphic

    6,219 followers

    Our Co-founder and CEO Michael Fox is Talking Shiitake with George Peppou from Vow on Spotify, Apple Podcast (and wherever you might get your podcast). We'd love to know what you think!

    View profile for Michael Fox, graphic

    CEO & Co-Founder at Fable Food Co

    🎙️ Welcome to the first episode of my new podcast Talking Shiitake! Thank you so much for all the thoughts and feedback that lead to this. 🥩 In this first episode I talk shiitake with George Peppou, co-founder of cell cultured meat company Vow. George and I met back in 2019 when we were figuring out our paths in the alternative protein space. George went with the cell cultured approach, I went with mushrooms! 🤪 We each thought the other was crazy but put small angel checks into each other’s businesses just in case we were wrong and the other was right! So far we’re both happy with our decisions but we’ll see how this plays out! 👏 George has done an incredible job building VOW, they’ve progressed tremendously well. On the technical front VOW is fully vertically integrated, their costs of production are coming down into premium meat territory and they’ve built the largest operating cell culture line for food production anywhere in the world, by quite a margin. And they’ve achieved this having raised 1/10th the capital of other major cell based meat companies. 🧠 George has taken a very clever go to market approach. Rather than trying to leap straight to the mass market, VOW have launched their luxury FORGE brand and Quail Parfait product into 3 high end restaurants in Singapore with more restaurants and cities launching this year. Next stop will be the premium health niche targeting customers looking for meat products with very high protein, iron and micronutrient density in a highly bioavailable, delicious format. 📖 It’s a strategy taken straight from one of my favourite business books, Crossing the Chasm by Geoffrey A Moore, which inspires us at Fable too. 🥣 We talk about the potential challenges for the cell cultured meat space given strong consumer trends towards “real” food and George provides some interesting analogies with the growth of the cereal category. 🦣 Finally, George shares the story of their incredible PR win that he and his co-founder Tim Noakesmith drove with their Mammoth Meatball which lead to coverage in nearly every major global news outlet and appearances on Stephen Colbert amongst many other TV and news shows. 😊 This was a very inspiring conversation and exactly why I wanted to start this podcast - so I can Talk Shiitake and share some of the incredible conversations I’m fortunate to have with inspiring people like George. Check it out on: 🎧 Apple Podcasts: https://lnkd.in/dRA5-9eJ 👂 Spotify: https://lnkd.in/dBjnBhNA (with video) 📺 YouTube: https://lnkd.in/dNSuwmEu (with video) 🙏 I'd love to hear what you think of VOW's strategy and cell based meat in general. I’m new to hosting a podcast and I’d love any feedback on what you liked, didn’t like or think I can improve. Thanks!

  • View organization page for Fable Food Co, graphic

    6,219 followers

    We are incredibly proud to partner with Mendocino Farms, the first US West Coast fast-casual restaurant to introduce guests to Fable with their Philly Shroomsteak 🍄👏🏼 Together, we are breaking new ground in the world of plant-based cuisine with mushrooms and their magical succulence at the forefront. This is a massive achievement for both Fable and Mendocino Farms, as we continue to bring deliciously sustainable food to the table for diners. The hearty sandwich features Fable pulled shiitake, roasted red peppers, sweet onions, hot or mild giardiniera, plant-based American cheese and green peppercorn aioli on a toasted sesame roll. We can't wait for everyone to get a taste of this epic-ness. It's available NOW across all Mendocino Farms locations in CA, TX & WA. #new #launch #mendocinofarms #mushrooms #plantbased

    • No alternative text description for this image

Similar pages

Browse jobs

Funding