Fiftyfive5, part of Accenture Song

A huge congratulations to our young stars Lily Rolfe, Aimee Griffin, Nicholas de Leur, and Victoria Loutas for making the outstanding contenders list for this year’s Young Researcher of the Year Award of The Research Society! Their talent, passion, and drive bring fresh perspectives to our industry, and we couldn’t be prouder. It’s exciting to see the future of research in such capable hands, with each of you pushing the boundaries of insight and innovation. Here’s to the incredible work you’re doing today—and the promising journeys still to come. #researchawards2024 #talent #insights

Thrilled to share that Fiftyfive5, part of Accenture Song New Zealand team, and our partner ZIWI took home the RANZ Gold Award for the Dynata Consumer Products Category at the Research Association New Zealand (RANZ) Awards! This honor celebrates the work that helped reshape Ziwi's brand and innovation strategy, setting the stage for global growth. Huge thanks to Susan Cassidy for the fantastic partnership. #REAWARDS Darren Kemp Richard Hall Steph Karayannis Mark Rendle Vanessa Hargraves Amanda Mills Kimberly Martel Mark Lloyd

🚀 Exciting opportunity to lead our New Zealand team! Join us at Fiftyfive5, part of Accenture Song, as our NZ Lead. We're seeking a strategic, client-focused research professional to bring our insights-driven impact to New Zealand’s public and commercial sectors. You’ll lead a talented team, build lasting client relationships, and deliver real-world solutions. Apply here: https://lnkd.in/gDVE-7Vc

We are excited to be an Award Contender in three categories for The Research Society 2024 Research Effectiveness Awards! Our shortlisted projects highlight the innovative and impactful research we deliver across sectors: Consumer Insights: Recognised for two submissions—developing a strategic framework to shape the future of snacking, and uncovering critical insights to drive innovation in the intimate apparel industry. Public Policy/Social Impact: Highlighting our vital research supporting advancements in health and aged care services. Technology & Innovation: Our work with cutting-edge AI technology to redefine modern architecture in the ANZ region. We wish the best of luck to all the other contenders in this year's awards. Michelle Newton Dr. Klara de Wit (Bruveris)Kirstin Couper Corey Fisher Fyona Park Darren Kemp Keira Braybrook Maja Stojiljkovic Cori Hodge Bella Castle

SXSW Sydney Future of retail, new value frontiers Michelle Newton Head of Cultural Forecasting and Estelle Gohil Head of Qualitative had a great time on the Accenture Australia panel talking about the 5 big Macro trends defining the future of retail. A really big thank you to Kate Whitney and Justus Hammer for their valuable insight. Thank you!

Join Fiftyfive5, part of Accenture Song, at SXSW Sydney to hear industry leaders discuss how data and AI is helping share the future! Michelle Newton and Estelle Gohil discuss Future retail, new value frontiers. Joined by John Cox, Kate Whitney, Justus Hammer the panel will discuss the macro trends driving the future of retail! Accenture Australia

Australians are re-evaluating what is important to them, and travel is no exception. Dr. Klara de Wit (Bruveris) and Victoria Loutas from our cultural and commercial forecasting team presented the future of travel trends to Destination NSW NSW Visitor economy Forum last week. More than 600 industry attendees are now in the know as to the macro and micro trends that will meet consumer needs in the future #visitoreconomy #nsw Alana Hartley, Michelle Newton

Welcome back Katie Lucas! Katie starts at Fiftyfive5, part of Accenture Song this week as Head of Cultural Insights, based in the Sydney office. Katie’s deep expertise and passion for understanding culture at scale is invaluable as we continue to grow and evolve. Katie will be partnering closely with Rob Engels to drive our Cultural Insights offer forward, bringing a fresh perspective and a wealth of experience to the team. We couldn’t be more excited to have Katie back!

Sharing Rebecca Hitchmough’s article "Participants Crying: A Right to Expression, Not a Cause for Exclusion" in Luminate. She highlights how emotional expressions, like crying in interviews, can unlock deeper insights. A must-read for qualitative researchers. #qualitativeresearch #insights

Ever wondered how businesses can stay ahead in a constantly shifting cultural landscape? Our latest article in Luminate by Michelle Newton and Dr. Klara de Wit (Bruveris) from Fiftyfive5, part of Accenture Song, explores the fascinating world of cultural forecasting – a methodology that helps businesses navigate change by identifying and quantifying emerging trends. This approach goes beyond traditional market research, blending qualitative insights with quantitative data to uncover future growth opportunities. Discover how cultural forecasting can help you anticipate shifts in consumer behaviour and adapt your strategy accordingly. Learn how integrating both qualitative foresight and quantitative analysis provides a comprehensive view of what’s next, allowing you to make informed decisions and stay ahead of the curve. Ready to dive into the future of foresight? Check out the full article here: https://lnkd.in/ekCKETXW Anna Harrison, Antonios Meimaris, Ph.D., Erica van Lieven, Kylie Brosnan, Les Winton, Lisa Salas, Rachael Coulthard, Seán McNally, Troy K., Vanessa Ernst, Virginia Meikle, Sue York #culturalforecasting #trendanalysis #futureofbusiness #innovation #strategicplanning #luminate