📣 A special announcement! 📣 📏 We’ve updated our Good Measures tool, a sustainability hub that helps brands view and improve their rating, submit updates, and increase visibility with conscious shoppers. We’ve added a new feature called Benchmarking, which enables large and small brands to understand where they fit into the landscape of similar brands. By offering detailed statistics about how one performs compared to peers, brands will be able to gain insights into where they stand out—and where they can improve ℹ️ 💚 In addition to receiving tailored tips and help from our team of experts, this is yet another way that we hope to help you achieve your sustainability and business goals. Ready to try this tool out for yourself? Learn more about Good Measures and how to sign up here → https://lnkd.in/eXmS3A3J
Good On You
Retail Apparel and Fashion
Sydney, Australia 25,586 followers
Retail’s #1 source of sustainability brand ratings for consumers and businesses.
About us
Good On You is the most comprehensive and widely trusted brand ratings system for fashion and now beauty, too. Since 2015, we’ve built a database of over 6,000 fashion brands, all assessed against our world-leading ratings system for their impact on people, the planet, and animals. Building on our expertise, we launched beauty ratings in 2024, helping us get closer to achieving our big goal: using the power of consumer choice to create a more sustainable future. Good On You ratings technology powers the sustainable shopping experience for major e-commerce platforms, retailers, brands, including Microsoft and FARFETCH, whose Conscious Edit sales grew 1.8x faster than the rest of their marketplace in 2021. Our ratings capture the inherent complexity in sustainability—analysing brands based on 1000+ data points across hundreds of key issues. For millions of busy shoppers, our user-friendly scores make that information instantly accessible. For global retailers, Good On You’s powerful API and sustainability tools help take advantage of our brand data to assess, source and promote sustainable brands to the growing conscious consumer market. Do it all with the confidence you’re backed by the most rigorous methodology out there.
- Website
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http://goodonyou.eco
External link for Good On You
- Industry
- Retail Apparel and Fashion
- Company size
- 11-50 employees
- Headquarters
- Sydney, Australia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Brand ratings, Standards systems, Sustainability, Ethics, Corporate social responsibility, Consumer advocacy, Content creation, Content marketing, Data engineering & science, Data management, and Data insights
Locations
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Primary
Get directions
Sydney, Australia 2010, AU
Employees at Good On You
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Faysal Fassi
GAICD | Empowering others through access to finance and knowledge
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Gordon Renouf
CEO and co-founder, Good On You
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🦩 Claudia Barriga-Larriviere
Top 100 Global HRDs for 2023 | People & Culture Leader | DEIB, Programs, Strategy | MAHRI
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Noriko Kakue
Ratings Analyst at Good On You
Updates
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Are we… finally realising that micro-trends are bad? 😮 Given a recent rise in stories declaring there are “too many trends”, it appears a shift is actually occurring, where people are tired of having to pivot their style every month to suit the whims of some social media trend 🙄 This is a great development considering social media and ultra fast fashion go hand-in-hand. Paired with #underconsumption and #ProjectPan, we could be entering a post-trend moment, where people think more critically about personal style—and adopt more sustainable practices 🕊️ What are your thoughts on the “end of trends”? Swipe to learn more, then visit the link for tips on how to properly take care of your clothes and make them last longer 🪡→ https://lnkd.in/ekP6JrU6
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Remember Forever 21? This is them now: closed 😲 It has recently been revealed that the fast fashion brand is closing its headquarters and hundreds of stores, signalling the end of an era for 2010s hyper-consumption. Or has it? 🤔 Swipe to learn about why Forever 21 is experiencing such hard times—and why this means the worst-of-the-worst are profiting 👀 What are your thoughts on Forever 21 closing? Share below and visit the link for more sustainable alternatives to fast fashion 💚→ https://lnkd.in/eYKNETbm If you’re a brand or business hoping to shift toward more ethical practices, we can help: learn about our tools and services here → https://lnkd.in/gXKC9sjn
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We’ve updated how we rate brands—and we wanted to share how this affects workers within a brand’s supply chain 👥 This helps consumers and the wider public better understand how a business works, to further enable more informed decisions when it comes to how a brand grants labour. 📃Increase credit for selected manufacturing locations or certifications, to reward product in low/medium risk countries and facilities that have Business Supply Chain Initiative and Fair Wear Foundation certifications. 🧶 New indicators for artisan communities, to reflect best practices to reflect work to preserve cultural traditions and support fragile communities. ⚠️ Labour scandal penalties, to distinguish between single and multiple incidents within the last five years (along with remediation measures). Interested in understanding how we rate and how this can help your business as a brand, e-commerce platform, or retail leader? Read more in a full breakdown of how we rate 🤓→ https://lnkd.in/ewur9_KH
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Chief Editorial Officer at ESC KEY .CO, and yes, I am a team of one. ;-) Writing your curious weekly briefing — maybe your "content" strategies.
I’m ✨ honored ✨ to join the British Fashion Council's Institute of Positive Fashion Forum next week for the "How to get ahead in sustainability communications" session, alongside a stellar panel: Dr. Bernice Pan (DEPLOY), Rosie Wollacott Phillips (Mulberry England) and Anna Foster (ELV Denim), moderated by Kati Chitrakorn (CNN Style). As a journalist, editorial director and freelance strategist, I've seen how the point of sustainability storytelling can’t only be about regulatory compliance. That’s true of brands through to the press informing the public. If you want to inspire change, you have to inspire people. My work with Good On You over the past four years — previously as Head of Content and now as Editor-at-Large — has shown me how editorial approaches need to balance technical substance with, yes, cultural resonance. Technical accuracy and regulatory compliance will not shift behaviors on their own. People in the real world aren’t making decisions on one factor alone — rather, many people engage in #fashion through desire, identity and cultural connection. The brands reimagining how we relate to fashion in an era of disposability aren’t only focused on ticking a bunch of regulatory boxes; they're attempting to rewrite, well, let’s say the “architecture of desire” itself. They’re aiming to reshape how people understand value and permanence. That’s, of course, not an opportunity for all brands, broadly speaking. Let's be clear about this: the richer narrative opportunities only exist for brands actually doing the substantive work. It begins with business models that genuinely respect craft and heritage, and center circularity across the value chain. Otherwise, you’ll just get more creative greenwashing, even if well-intended. Not many brands are really getting this right. Thankfully, my fellow panelists can speak to best practices in many areas of their businesses and communications. It’s going to be a fascinating conversation between brands putting in an effort alongside journalists and creative strategists attempting to tell more effective and inspiring stories about sustainability. Certainly, the panel comes at an interesting moment: as the EU's Green Claims Directive and UK's CMA guidelines evolve, the communications landscape grows more complex. And those putting in the real work for sustainability are also grappling with an era of “synthetic” fast fashion campaigns, micro-trend fatigue and disposable synthetic products. To cut through that noise, thoughtful storytelling is even more crucial. Editorial strategy, engagement with culture, and understanding of how you actually get people to care — that becomes vital. How might we tell stories that honor complexity rather than reducing sustainability to simplistic slogans? What narratives help us become genuine participants in systemic change? We’ve only got one hour?! If you're attending #IPF Forum, I'd welcome the opportunity to continue this conversation IRL, heyy!
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Cotton? Grown from a petri dish? Is that the future of sustainable fashion? 🧫🤔 It could be—but there are a few barriers when it comes to adoption, execution, and expectation. Such a shift requires some major rethinking of how fashion will work too 💬 Journalist Megan Doyle explores the subject, with thoughts from Good On You’s team of experts along with innovators like PANGAIA and GALY 🔬 What are your thoughts on lab-grown materials? Swipe to learn more, then share your thoughts in the comments. Find the full story here → https://lnkd.in/emqV3zib Looking for help navigating the sustainability landscape? Find out how Good On You helps brands and business achieve their goals here → https://lnkd.in/ev2iwh_q
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Some news: #SHEIN’s profits dropped by a third in 2024 📉 While this may seem like good news, it gets a bit more complicated when we look at where shoppers may have gone to instead. Any guesses where that might be? Swipe to find out 🙄 This is a reminder to avoid ultra fast fashion, that this approach harms everyone and everything. Share this post to help others avoid ultra fast fashion brands and visit the link to learn more → https://lnkd.in/dPDv-y-P
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If you’re in London, save the date for 20 March as we’d love to see you at the British Fashion Council's Institute of Positive Fashion Forum ✨ We have two items of note that we want to share too 👀 🗣️ Our Editor-at-Large, JD Shadel, will be participating in a panel alongside Dr. Bernice Pan of DEPLOY, Rosie Wollacott Phillips of Mulberry England, and Anna Foster of E.L.V. DENIM moderated by Kati Chitrakorn of CNN Style. They'll explore communication in the sustainable fashion space to understand how to engage people through shared values, for brands, retailers, and beyond. 💚 Our Partnerships Director Stephanie Haywood will be attending as well, to share in conversations and connect with peers within the sustainable fashion space. Whether you are just curious about what we do or have ideas on how we could partner, Stephanie would love to connect with you. We’re looking forward to a full day of conversations and activities dedicated to creating a more ethical industry. Learn more about the event here → https://lnkd.in/dtswAdE
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Happy International Women's Day! Here’s to all the women in the fashion and beauty industries who are working to advance sustainability while working for greater equity 💚 For this week’s poll, we want to hear from you on how the business world can better support women working in sustainability. Share your thoughts by voting and by leaving a comment below ⬇️
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