Good On You

🎉 BIG NEWS 🎉 We’ve launched into beauty, building upon Good On You’s decade-long expertise and trusted sustainability ratings system for fashion. This sees Good On You scale up industry-focused solutions for retailers, tech platforms, and commercial real-estate, upgrading our suite of enterprise tools to help your businesses assess the sustainability performance of brand portfolios and credibly engage consumers. Our ratings dashboard will now include 230+ beauty brands in addition to the 6,000+ fashion brands we’ve rated, with more brands added each week. Moreover, our ratings API will allow you to integrate the data into internal systems and create engaging consumer-facing experiences. Good Measures, a sustainability tool for brands, will also be updated, to help both fashion and beauty brands understand their rating, with tailored guidance on how to improve. “Since 2015, we’ve helped millions of people worldwide make better choices on our channels and through our retail partnerships,” says Sandra Capponi, co-founder. “Our ratings have helped retailers like FARFETCH, Klarna, Microsoft, and Unibail-Rodamco-Westfield-Rodamco Westfield track performance and engage consumers.” The Good On You team has spent the past year consulting with experts and building the new beauty methodology, which covers haircare, makeup, and skincare brands. Thanks to proprietary tech that powers our existing ratings system for fashion, this behind-the-scenes infrastructure enabled us to quickly and effectively scale beauty ratings. “We’re excited to help even more retail businesses take action on sustainability and convert conscious shoppers,” Sandra adds. Swipe to learn about our new beauty ratings system and industry tools, then find out how your business can get involved here → https://lnkd.in/egMPcYpc

“[Good On You]’s expansion into beauty rankings comes as retailers look to bolster the credibility of their sustainability claims amid a wide-ranging greenwashing crackdown. Regulators say they are looking for more transparency and precision in how brands are substantiating sustainability marketing.” 📌 In case you missed it, The Business of Fashion’s Sarah Kent spoke with Sandra Capponi on beauty’s relationship to greenwashing and how we hope to help brands build credibility while connecting with more conscious consumers. “There’s a general lower level of transparency in the beauty industry compared to fashion,” Sandra explains in the story, highlighting the lack of substantiation in claims like “cruelty-free” and “eco-friendly packaging.” Read the full story here → https://lnkd.in/dBYdxkFU 🚨 The beauty industry has to do better—and we’re excited to help brands and businesses achieve their sustainability goals. Learn more about how we help beauty brands now →

A lot went into our beauty ratings. To develop our new ratings dashboard and API, a year of research and development by our ratings team was required 🤓 We’ve learned a lot in the process. For example: “cruelty-free” doesn’t always mean that a brand isn’t harming animals. Moreover, ingredients—like materials in fashion—are a key component in understanding how sustainable a brand is. 🔎 We spoke with our beauty rating manager, Becca Willcox, to understand key takeaways from this new methodology. Swipe for some fascinating findings about the industry. Are you a business or beauty brand hoping to meet consumer demand for more sustainable change? We’re here to help: learn about our methodology here → https://lnkd.in/ggZ_rT4

As a part of our beauty launch, journalist Sophie Benson did a deep dive on ingredient transparency in the industry. The results are quite surprising 👀⬇️

Why does diversity, equity, and inclusion matter for sustainable businesses? 🤔 This is a crucial question, one that we consider in reviewing the actions taken by beauty and fashion brands. Our Chief People Officer, 🦩 Claudia Barriga-Larriviere, sees this as a key component in a brand’s way of working—and it captures how expansive and intersectional a business is. “If we're able to evaluate how a particular business, a particular brand, treats the environment, treats people, and treats animals, that already kind of tells you a lot about their values,” Claudia says. “How do those values extrapolate to their people?” “A lot of my work historically has been talking to people in leadership who are in over-represented, over-served, historically advantaged groups,” she adds. “Much of this work is sharing the experience of people who don’t look like you and who you will never meet because there are 5000 people who work here. This is what it’s like to live, let’s say, in the Philippines and be on an off-shore support team—because you will never meet them or be in their house or understand working two jobs or living a multi-generational household. How do we make decisions together, to advantage people whose shoes you’ve never been in?” “In the sustainability space, we’re doing the exact same thing,” Claudia adds. “I come from Peru, which is part of the supply chain: so many of the fashion industry’s materials and labour originate from there. It’s the perfect intersection of these subjects. When someone’s buying a $5000 Loro Piana knit set, I would want to know that the little children who look like me are able to go to school, in enriched communities, because the companies that their parents work for—and that we are patronising—are supporting them instead of exploiting them.” “This is the intersection of DEI and the sustainability of communities,” she says. “The sustainability of communities depends on these micro-economies. These subjects are intrinsically joined because it creates economic power. Systems of white supremacy and inequality are structural items that impact that.” “The clothes we put on captures this. It’s the perfect intersection of these subjects.” As businesses that are working to make change and work more sustainability, it’s up to us to make a difference for every person in our workforce. To learn more, Claudia suggests reading Michelle MiJung Kim’s book The Wake Up, which can help you connect your intentions to real, lasting change. Learn more here → https://lnkd.in/gcJFFdA How is your business ensuring that sustainability and equality are held equally? Share in the comments 💚

We’ve got some exciting news: based on our new beauty ratings system, we’re thrilled to share the first batch of brands to look out for as they are working more sustainably 🎉 Out of 239 brands rated, nineteen received our second-highest rating of “Good” and two brands achieved our highest rating possible of “Great” 💋 These brands represent the leaders of best practices as they are treating workers fairly, tracing supply chains, reducing resource consumption and waste, taking novel approaches to packaging, and adopting vegan and non-animal testing stances 💚 Who are these brands? 👀 Swipe to meet them! Then explore more, in the full Beauty Sustainability Scorecard → https://lnkd.in/eu6QSFse

With the launch of our newest rating methodology in beauty, we want to hear from you: what are your biggest sustainability concerns related to haircare, makeup, and skincare? 💄 Whether you work in the industry or are a concerned consumer, we want to hear from you—and we want to help, too. If you’re hoping to measuring your sustainability performance and engage the conscious consumer market , Good On You has tools to help: learn more now → https://lnkd.in/eaj9tM7u

How does your beauty brand portfolio rate on ethics and sustainability? 🤔 This is a key question that the Good On You ratings team took on, to create a ratings system for understanding a brand’s impact. The result is a methodology that judges beauty brands across 42 key issues, from if products biodegrade after use to whether living wages are being paid to workers. Led by sustainability veteran and our head of ratings, Kristian Hardiman, with support from our beauty ratings manager, Rebecca Willcox, our team worked with dozens of experts, advocates, researchers, and more to accurately reflect the state of the industry. Swipe to take a look at everything that we consider in this approach 🌿➡️ Now, a very important question: what does your business’ portfolio look like? 😲Whether you’re on the path toward progress or are in need of assistance, Good On You has the tools to help you source and promote better brands. Explore our partnerships and tools like our dashboard, API, ratings, and more here → https://lnkd.in/eMJ6DtP2