We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).
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Level 1, 39 Burwood Road
Hawthorn, VIC 3122, AU
133 Alexander Street
Crows Nest, NSW 2065, AU
80 Robinson Road
14-02
Singapore, Singapore 068898, SG
Day 2 of the B2B Marketing Leaders Forum | Singapore 21-22 August 2024 saw Green Hat Managing Director Stuart Jaffray host a great conversation on how to be an indispensable CMO featuring Adeline Koh Jezmynn Koh-Turner 許慧珍 and Roelof Holwerda.
Interesting discussion with Adeline Koh Jezmynn Koh-Turner 許慧珍 and Roelof Holwerda hosted by Green Hat MD on the how to be an indispensable CMO. B2B Leaders Marketing Forum Singapore. #b2bmktgapac Shawn Low Malte Weyhe Green Hat
What a great first day for the Greenies over at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024. With an upcoming keynote from Stuart Jaffray, Green Hat's Managing Director, on the insights from our 2024 APAC B2B Buyer Journey Report, there's still more fun to be had... Bring on day two!
Currently Singapore Country Manager and Global Account Director @ B2B agency Green Hat, former Head of Social Media @ Grey Group | Loves a good challenge | Content | Media | ABM | B2B | B2C
It’s been awhile since I stood in front of an audience to talk marketing. Whew! Once we got going, the nerves settled. Great to see everyone engaged and leaning in for Green Hat's session B2B Marketing Leaders Forum | Singapore 21-22 August 2024. Key highlights: Malte Weyhe, presented key stats from our recent research into the APAC B2B buyer. Key takeaways? With 12.8 members in a buying party, B2B marketing= Buyer Group Marketing (don't focus on individual MQLs). Buyers only reach out 73% of the way through at 13 month buying journey, so brand drives deals. A typical buying party has 1,280 interactions with vendors, so turn buying complexity into simplicity. Ben Munroe spoke about how the research aligned to his key initiatives at Cloudflare. One key point for me - he spoke about how it was less about creating demand than discovering opportunities > to be there for companies to shape RFPs, to pilot greenlit projects, etc. In a 1-1 conversation with Andrew Haussegger, Adeline Goh spoke about her need to build a Customer Data Platform for FujiFilm Business Innovation to really get a better view of the 20k customers they have across the region. Me? I spoke about AI and B2B marketing > covering how we’re using AI agents across content journeys, for personalisation via our AI nurture email engine and predictive analytics for our clients. Also, from our poll, it seems like a majority of blockers to AI adoption is due to compliance and data privacy concerns > there’s a clear need to work through these as a priority and not lose that advantage to your competitors. Thanks for those who came up to us after the session and for the invitations to talk to your marketing teams about the research findings and the AI use cases. Download the full report - link in first comment! Deep breath, on to day 2. Come say hello if you’re around. Emma Roborgh - Founder B2B Marketing Leaders Forum - amazing turnout. Kristy Kelly - glad you're back! Stuart Jaffray - looking forward to your keynote! Jakob Naumann - missing you here Kerry Cunningham and Sara Boostani (Frazier), M.S. - namecheck for your incredible research support and smarts.
Important question for CMO's below! Insights from our 2024 APAC B2B Buyer Journey Research Report showed that 12.8 is the average number of people in a buying party. Join our Greenies at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024, where they’ll unpack insights and key findings. If you're attending the forum on the 21st - 22nd of August in Singapore, drop by our booth for a copy of the report. Or visit the link in the comments to access the report now. Andrew Haussegger | Shawn Low | Stuart Jaffray | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) | Emma Roborgh - Founder B2B Marketing Leaders Forum | Kristy Kelly
We joined forces with 6sense to conduct the 2024 APAC B2B Buyer Journey Research Report. Scroll our carousel to see some of the eye-opening statistics about the B2B Buyer’s Journey. Join us at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024, where our Managing Director, Stuart Jaffray, will dive deeper into the findings from the APAC research, highlighting the opportunities these insights create for B2B marketers in the region. If you're attending the forum on the 21st - 22nd of August in Singapore, drop by our booth for a copy of the report. Or visit the link in the comments to access the report now! Andrew Haussegger | Shawn Low | Malte Weyhe | Jakob Naumann | Alison Ma | Joel Thomson (乔尔) | Emma Roborgh - Founder B2B Marketing Leaders Forum | Kristy Kelly
Last week, Andrew Haussegger, Co-Founder and CEO of Green Hat, and Jakob Naumann, Head of Digital Experience gave a talk at the 2024 AI Revenue Summit. Whilst AI serves as a powerful strategic enabler in the B2B marketing space, ensuring you’re using AI to optimize your marketing strategy, and not the other way around, is paramount. In this talk, the team explores where in the B2B marketing journey AI can be implemented to break down marketing blockers and how it can optimize go-to-market (GTM) productivity. Follow the link in the comments to watch the full presentation. Shawn Low | Joel Thomson (乔尔) | Malte Weyhe | Alison Ma | Stuart Jaffray
Hot off the press! The APAC B2B Buyer Journey Research Report (produced in collaboration with 6sense) identified that 82% of the time, the winning B2B vendor is the one the buyer contacts first. Join us at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024, where our Managing Director, Stuart Jaffray, will unveil the findings from the APAC research and identify the opportunities that they create for B2B marketers in the region to create a competitive edge for their brands. If you're attending the forum on the 21st - 22nd of August in Singapore, drop by our booth for a copy of the report. Hit the link in the comments to secure your place. Andrew Haussegger Shawn Low Malte Weyhe Jakob Naumann Alison Ma Joel Thomson (乔尔) Emma Roborgh - Founder B2B Marketing Leaders Forum Kristy Kelly
Are you keen to develop your AI skills and drive better results for your organisation? We are! Which is why we’re excited that Jakob Naumann, Head of Digital Experience, and Andrew Haussegger, Co-Founder and CEO of Green Hat, are speaking at the AI Revenue Summit. Gain insights from leading AI experts on using AI for revenue growth, optimising go-to-market (GTM) productivity, and improving everyday processes. Register to get access for your own time zone. The event kicks off 9am PST time, 14th August 2024. To register for the virtual event, follow the link in the comments. Tali Mackley Joel Thomson (乔尔) Shawn Low Malte Weyhe Alison Ma Stuart Jaffray
Join us at the AI Revenue Summit on Wednesday 14th August! Our Head of Digital Experience, Jakob Naumann, and Co-Founder & CEO, Andrew Haussegger will co-present at the event. Their topic, "How to have AI work for your B2B Marketing Strategy … and not the other way around!" will unpack these key talking points: - Identifying your key challenges and blockers for your AI focus - Ensuring AI is a strategic enabler – not a tactical ‘point’ tool - Examples of strategic AI adoption To register for the virtual event, click the link in the comments. Stuart Jaffray Shawn Low Alison Ma Joel Thomson (乔尔)
Green Hat reposted this
Another great read for B2B marketers from Mi3Australia. Key outtake from the article "Only 4 per cent of deals were made when only the recommending function knew of the brand, versus 81 per cent of deals when the entire buying group knew of the brand at the outset. (It’s a point former Forrester Principal Analyst Kerry Cunningham, now at US-based 6sense, has also hammered home, and why the likes of B2B specialist agency Green Hat are urging marketers to focus on influencing a broader set of buyers through brand and un-gated content much earlier instead of trying to capture leads that miss half the market and arrive when a buying decision has already been made.)" Worth a read and listen. Great stuff Paul McIntyre https://lnkd.in/g6EW2itx
Green Hat reposted this
Currently Singapore Country Manager and Global Account Director @ B2B agency Green Hat, former Head of Social Media @ Grey Group | Loves a good challenge | Content | Media | ABM | B2B | B2C
Hello! So this is one of those professional things you need to do on LinkedIn - like humble bragging about work/awards, and sharing thought leadership so you look clever. I'll be co-hosting a session at the B2B Marketing Leaders Forum | Singapore 21-22 August 2024 with Green Hat CEO Andrew Haussegger and Cloudflare APAC CMO Ben Munroe. The topic? We're unpacking some key insights and takeaways into B2B buying behaviour in APAC based off a fresh research study with 6sense. We'll be discussing the role of AI in helping marketers take appropriate actions across content, channels and the buying party - as well as key narratives you can take to your C-suite and Sales org to get the resources you need to be front-of-mind for buyers... and more. Also, because two is better than one, our MD Stuart Jaffray will also be running a keynote on day 2 - he'll be giving data-backed tips for B2B marketers to create a competitive edge for their brands. Come say hello and pick up your copy of the report at the forum next month! #B2BMktgAPAC #b2bmarketing Malte Weyhe