Hopeful Monsters

Did you know? Every day, Aussie households throw the equivalent of 7.7 million meals in the bin as food waste 🥗 In this week's newsletter, we take a look at The Great Unwaste - our new brand campaign for End Food Waste Australia. We are also asking: What do you have in common with a Spice Merchant from 1517? 🌶️ Why does the industry need to 'be more Banksy'? 🎨 How are brands using live streaming to shatter the fourth wall? 🧱

A very big and humbling new work alert 🥦 One of our goals when we launched Hopeful Monsters was to work on some of the most important briefs that matter to Australia, and this one ticks that box. Every day, Aussie households throw the equivalent of 7.7 million meals in the bin as food waste 🥗 The Great Unwaste - our new brand campaign for End Food Waste Australia - is Australia’s first collaborative campaign to help stop that, supported by the Australian Government. Turning this campaign around in eight weeks has been a labour of love and we are so grateful to everyone who’s put in the extra work to make this happen. Thank you to all our brilliant Hopeful Monsters from strategy and creative through to developers, designers, publicists, producers and everyone in between. You’ve handled this behaviour change beast with that true Hopeful Monsters spirit 💥 A big shout out to Mandy Hall and Ella Winnall for believing in The Great Unwaste from day dot, all the team at End Food Waste Australia and the brilliant Dr Mark Boulet. Plus the fantastic crew at Mint Films and Hatched. Proud to be doing our bit to turn food waste around. Lots more lovely stuff to come. In the meantime, join The Great Unwaste! 🎉 Katie Barclay, Carl Moggridge, Alycia Raco, Sophie Morris, Brendan McGovern, Kate Latimer, Leah Giselle Spadone, Blair Ellis, Katherine Taylor, Garry Dawson, Martina Mera, Connor Sprague, Hela Gomulwal, Andrew Seaton, Matt Samperi, Rumble Studios, Seiya Taguchi, Berlian Ayudya, Laura Comber.

"Hellooo... is it awards you're looking for?" 🎤 We’ve never been big on entering awards. But this year we thought we’d give it a shot. And aren’t we glad we did! 👀 Three more shortlists... this time for The Drum Global Awards. One of which recognises the rise of Hopeful Monsters in the Business Transformation category. And a big congrats to PARK and Australian Macadamias where we're up for Best Global Advertising and Best Global PR! 🎉 Let's go!!!

"Indie hot shot” shortlisted for B&T Independent Agency of the Year - we’ll take that B&T! 🎉 When Katie Barclay, Carl Moggridge and Alycia Raco hatched the plan to launch Hopeful Monsters, agency of the year was on the ‘things to do in the next three years' list. Obviously we’re not there yet but here’s hoping we pull it out of the bag early! Super proud of the whole Hopeful Monsters crew and our brilliant clients and partners for believing in us. What an amazing journey it’s been over the past 18 months. Plus a shout out to our Australian Macadamias client for our fun The Original Macas campaign being shortlisted in the Best PR category. LET'S GO! 💥 https://lnkd.in/gx4YTsEq

Premier League Football Clubs may seem like a strange source of inspo for ‘non-sports’ marketers 👀 But they know their fans inside out - their history, their culture, their passions, even their memes. And they are using that knowledge to make money! In this week's newsletter, our Marketing Manager, Garry Dawson, investigates what brands can learn from Premier League teams. We also ask: Is it time that Super Mario got some new kicks? 👟 Is Marketing Predictable? 🔮 Why is Irish whisky better than Swedish whisky? 🥃

The aura of THAT Turkish shooter 🥶 The swag of Snoop Dogg at the Equestrian 🐎 The French pole vaulter who is equal parts fortunate and unfortunate 👀 In this week's newsletter, Account Director Blair Ellis asks how digital engagement has reshaped the Olympics and turned athletes into social media stars. We also ask: Do older people process ads differently? 👴 Are brands capitalising on your brain rot? 🧠 WTF is brat? 🟩

This could be you! 👀 Are you a media-savvy storyteller? We're looking for a Senior Account Executive to craft content that gets people excited, build strong modern media relationships, and help our clients make a cultural impact. If you're a highly organised, creative, coverage hound with great media connections, we want to hear from you! Apply here: https://lnkd.in/gBGYTiAf #Hiring #SeniorAccountExecutive #HopefulMonsters

This could be you! 👀 Are you a media-savvy storyteller? We're looking for a Senior Account Executive to craft content that gets people excited, build strong modern media relationships, and help our clients make a cultural impact. If you're a highly organised, creative, coverage hound with great media connections, we want to hear from you! Apply here: https://lnkd.in/gBGYTiAf #Hiring #SeniorAccountExecutive #HopefulMonsters

If you work in advertising and marketing, you’ve likely heard that famous phrase: “We aren’t saving lives”. In this week's newsletter, Hopeful Monsters Marketing Manager, Garry Dawson, discusses how marketing has the power to ignite movements, drive change, inspire, and a whole lot more. Especially when done by means of imagery. We also ask: How do you avoid being cancelled? 👀 Should brands be leaning away from social media in order to be social? 🌳 Why do negative words have such a positive impact on CTR? 🤯

Well that's rather lovely ✨ Chuffed we've been selected as finalists for three B&T Women in Media Awards: Hopeful Monsters for best Employer PARK 'It's Time to Play Better' for Best Ad Campaign Championing Gender Equality And me for Champion of Change! Honoured to have been chosen alongside so many amazing women, businesses and work in our industry 👊 #womeninmedia