ICON APAC

Mastering Influence and Embracing Change at the #ICONConference2024! Are you ready to make a real impact in your firm? In this session, our panel will discuss practical ways you can drive change and influence decisions that matter. 💡 Learn how to showcase the impact of your marketing and BD projects on your firm’s big-picture goals. 💡 Find out how to turn your unique position into a key driver for investment decisions. 💡 Hear from professionals who’ve not just adapted to change – but thrived by leading it. If you’re a marketing or business development professional looking to step up and make a difference, this one is for you. 📅 Tuesday, 29 October 2024 🔗 Register now: https://lnkd.in/g4sgmB_a #EmbracingtheChange #ICONAPAC Katie Rosser Emma Zadow GAICD David Lizzio Jacqueline Butler

💭 Every marketing plan calls for ‘content’, but what does the term mean today? Why is it so important? And what’s the best way to get it done and out the door?   We’ll be exploring these questions and more in the session ‘Crafting Compelling Content’ at our upcoming Sydney conference, where Editor Group founder Grant Butler will sit down with Anja Vogel, Head of Marketing + Communications, Wotton + Kearney and Anthony Emmanouil, Chief Marketing Officer, Macquarie Telecom to demystify content strategy and creation in B2B firms. Attendees will hear actionable insights on how to drive client engagement with thought leadership through: 💡 Creating winning content strategies 💡 Thoughtful content production 💡 Efficient content distribution   Find out more and register here: https://lnkd.in/ghzj-PNN.   #ICONConference2024 #EmbracingtheChange #ContentCreation #ThoughtLeadership

That's a wrap! 🎉 Thank you to everyone who attended the Victorian ICON APAC conference. #EmbracingTheChange #ICONconference

Wrapping up the #ICONVIC Conference, Vivienne Corcoran and Erin Thomson SCMP explored Enduring Client Partnerships by starting with the right clients, being purposeful and meaningful and co-creating the client experience with them at the centre.👨🏾🤝👨🏻 James Fielding and Ben Scott led us through our final session, exploring how professionals can not only adapt to technological change but use it as a catalyst to set new business standards and beat the ‘Frankenstein-stack’. Thank you to all of our presenters! #EmbracingTheChange #ICON2024 #Marketing #Conference #B2B #Upskill

Kicking off the afternoon sessions at our #ICONVIC Conference by Mastering Influence and Embracing Change with Amber O'Meara, Richard Kohinga and Natalie Truong with Katie Rosser. The key takeaway was to start by ‘looking at the stars’, jumping at the chance and embracing the change, and that timing is key. ✨ Grant Butler, Liz B. and Anthony Emmanouil asked what the term ‘content’ means today, why it is so important, and how we create content that is so compelling and valuable that people will take time out to consume it. You need to be bold, distinct, authentic and human. #ICON2024 #Marketing #Conference #B2B #Upskill

We're halfway through the ICON APAC Victorian Conference and there has already been so much knowledge shared in the room. In our first session, Ricky Nowak, Executive Coach, Speaker and MC, took our audience through Fostering a Resilient Workforce, where we learned how resilience is a behaviour, we need to check in to find out, not assume and to bounce forward, not back! 🏀 For session two, Darren Milo, Katie Bennett-Stenton GAICD, Graham Seldon with Priyanka Nadkarni shared their Global Insights and Trends in Professional Services. They confirmed that you need to be highly motivated, open, and curious and need to back yourself to be successful when taking your career overseas. #ICON2024 #Marketing #Conference #B2B #Upskill

It was a great start to the ICON APAC Victorian conference. Special thanks to keynote speaker Stuart Jaffray, Managing Director, Green Hat. Stuart challenged us to RETHINK B2B marketing and gave our audience some great key takeaways, including: 🎯There are two groups of buyers - Target buyers and hidden buyers. ⚖Being easy to compare makes it easy to buy. 🤸♀️Building brand trust is key, and it should be distinct, not different. ⏰Need to move quickly, and the best time to start is now!

The wait is over, and the ICON APAC Victoria conference is launching with a full house!  🚀    #EmbracingTheChange #ICON 

📣 ICON HK SEMINAR 📣 Join us as we decode the ever-expanding field of generative AI which continues to develop in new and exciting ways. This isn’t just another tech talk. We will be peeling back the layers of complexity to reveal the true potential of generative AI in professional services marketing. What you’ll discover: 💡 Key technologies behind generative AI 💡 Practical demonstrations of AI tools 💡 Insights into the capabilities and limitations of AI 💡 Real-world applications of AI in marketing 💡 Ethical considerations and responsible AI implementation Whether you’re AI-curious or AI-confused, this seminar will provide you with actionable insights on integrating AI into your marketing efforts. (For instance, this invite was generated using AI. Learn how to do the same for your next event.) 📅 Date: Monday, 11 November 2024 🕒 Time: 12:30pm (HKT) - networking and light lunch 12:45pm (HKT) - seminar 📍 Location: Gibson Dunn, 32/F Gloucester Tower, The Landmark, 15 Queen’s Road Central, Hong Kong 🔗 Register Here: https://lnkd.in/gkiNycgT 🌟 Many thanks to Gibson Dunn for hosting. #ICONHK #AI #ArtificialIntelligence #GenerativeAI #MarketingProfessionals #BusinessDevelopment #ProfessionalServices

Melbourne, tomorrow is the day! After a fantastic day in Brisbane last week, the next stop for the ICON Conference is Melbourne. We are all eagerly awaiting the insights and discussions from our wonderful line up of speakers! https://lnkd.in/gf9XbZrM We're looking forward to welcoming new and familiar faces, discussing the latest developments in the Professional Services Marketing and Business Development landscape, and of course swapping stories at the ICON Conference Cocktail Party to finish up the day. Suffering from FOMO? There’s still time to register! Do it here: https://lnkd.in/gbj4VNMn #ICON2024 #Marketing #Conference #B2B #Upskill