Just in! @IHG Hotels & Resorts has announced a major partnership with SXSW Sydney 2024, coming onboard as an Official Partner to deliver a series of innovative experiences set to delight and disrupt! The partnership will see IHG at the heart of the action, launching the ‘Mind Lobby’ – a large-scale experiential activation using eye-tracking technology to disrupt the way people find travel inspiration, while supporting the cultural community as Official Partner of the SXSW Sydney Screen Festival 2024.
SXSW Sydney 2024 will return for its second edition from 14-20 October, delivering a packed line-up of events and experiences across music, gaming, technology and film tracks. The Mind Lobby will also serve as a chic retreat to enjoy IHG’s hospitality throughout the week, while IHG One Rewards members will receive exclusive access to SXSW perks and packages via the IHG One Access experiences platform.
To learn more and book, visit: https://lnkd.in/gBTc5Hjr