Mamamia

Can you learn how to have better relationships? Dr. Morgan Anderson says yes. The origin of every relationship we have is our attachment style, and knowing what yours is and how that affects the way you interact with people at home and at work. In this episode of the award-winning No Filter podcast, Mia Freedman talks to clinical psychologist and attachment theory expert, Dr. Morgan Anderson, about all things attachment styles and so much more, like: why do we tend to be attracted to people who may not be so good for us. Listen: https://lnkd.in/geFgpgyj Credits Guest: Dr. Morgan Anderson Host: Mia Freedman Executive Producer: naima brown (rummery) Audio Producer: Thom Lion Social Producer: Josh Green

Why do Parasocial relationships matter? Parasocial relationships are the one-sided connections we form with media personalities and they've becoming central to how brands engage audiences. A great article with our Brand Integration Lead Michelle Fry (Guest) in B&T today about the Mamamia Out Loud podcast ecosystem and the parasocial relationships that have propelled it's growth in the last ten years. Key things to know: 🔐 Stronger Connections Mean Stronger Brands Our audience view the MMOL hosts as “friends in their ears,” which builds trust and loyalty for the brands they recommend. Research backs this up—over 60% of consumers report higher brand trust when personalities they follow endorse products. ↕️ A Two-Way Street Engagement is core to MMOL. From Facebook groups to DMs, our 'Outlouders' interact every day, and this two-way connection goes beyond listening—it’s about being heard. For brands, this is an opportunity to become part of their lives, not just their feeds. 🌏 The Power of Real World Interactions No topic creates as much discussion (or interstate drama) amongst the Outlouders as the ✨ Mamamia Out Loud Live Tour ✨ From sequinned audience meetups to goodie bags and giveaways, this tour is all about connecting in real life - for the audience and our brand sponsors. We've just opened up NEW opportunities for brand integration on this national tour - so now is the time to talk to your Mamamia Sales Rep about how to be part of Australia’s #1 women’s podcast live experience. #podcasting #livetours2025

With #soberoctober in full swing our Sales team have been rethinking the traditional Media approach to networking 🥂🍸 Over the past few weeks, the NSW team have hosted clients and agency partners in some of Sydney’s top Pilates studios. The feedback has been incredible, with clients loving the wellness twist to networking. Want in? Whether you’re a Pilates beginner or a seasoned pro, these sessions are designed for everyone. It’s a chance to connect, unwind, and get your body moving - and it on us ✨ Reach out to your Mamamia sales rep to join the next session. And heads up— we’ve just added Barry's to the list 🔥🔥🔥 #networkingideas #sydneynetworking

Ever been told to avoid conflict at work? Think again. 💥 Turns out a bit of friction is essential for team success. Yvette Bay and Nicolle Stuart from Mamamia’s People and Culture team saw Amy Gallo talk about Healthy Conflict at SXSW Sydney last week. Here are their top takeaways: 💥 There’s no such thing as a conflict-free team We’ve been conditioned to think that good teams never disagree, but conflict is crucial for growth. What matters is how you handle it. ⚔️ Healthy conflict = better work Avoiding conflict leads to “artificial harmony.” It feels good in the moment, but it kills creativity. Leaders need to create space for disagreement and ensure we critique ideas, not people. 🌳 It’s ok to bail Stuck in a heated discussion? Resist urgency to solve it. Leave the conversation and agree to come back with options. 📸: unrelated but fun photo from SXSW #SXSWsydney #HealthyConflict #PsychologicalSafety #MamamiaAtSXSW #Leadership #sxswonlinkedin #LinkedInLearning #Feedback

This post might get us shadowbanned on LinkedIn but here goes 😬🤷♀️ YouTube is the ultimate social platform for marketing in 2024 📱🤳 …according to Jordan Barclay. Holly Yates from Mamamia Direct and Independent Media Sales Team was on the ground at SXSW Sydney and attended ‘Why YouTube is the Best Social Platform for Marketing’ hosted by Jordan Barclay CEO and founder of Spawnpoint Media. Here are Holly’s key takeaways: 🚀 YouTube dominates streaming While streaming makes up 40% of total TV viewing, YouTube leads the way, even surpassing Netflix. With more people turning to YouTube, it’s clear that this platform is a powerhouse for marketers. 💡 It’s not just about clicks YouTube, like TV, is all about long-term brand building and affinity—not quick conversions. Think big-picture engagement over instant performance metrics. ⏱️ Longer exposure time YouTube keeps users engaged for an average of 2-3 minutes per video, compared to just seconds on other social platforms. This deeper engagement means more time for your message to land with your audience. 🔥 Stay ahead of the trends YouTube allows brands to pivot quickly, start trends, and stay relevant in a way traditional TV can’t match. As the speed of culture accelerates, YouTube is a critical tool for staying on top. This is especially timely for us at Mamamia as we expand into the world of vodcasts. Many of our podcasts are now weekly vodcasts, connecting with a completely new audience. Ask your Mamamia Sales Manger for more info. #SXSWsydney #YouTubeMarketing #MamamiaAtSXSW #BrandBuilding #VodcastStrategy #LinkedInLearning #sxswsydneyrecap #sxswonlinkedin

What does mental fitness mean to you? 🧠❤️💪 October is Mental Health Month, we’re so proud to team up with Medibank to encourage our audience to take a moment and check in with their mental fitness. The message 👉 Medibank offer a 24/7 mental health support line and programs where members can access the care, guidance and support they need, whenever they need it. The campaign: 🤳 social reels hosted by Sharn Jaye 📧 branded EDM 🎧 integrations in The Quicky News podcast The takeaway 👉 It’s the little things that make a big difference to mental fitness. Big thanks to our amazing client and agency partners for bringing this important message to our audience. Agency: Carat Nisha Rajamani - Client Partner Amanda Hurst - Senior Client Director Jessica Crosse - Senior Digital Director Lauren Tzilantonis - Senior Digital Manager Client: Medibank Nat Hamilton - Integrated Media Manager Taylar Farquhar - Brand Campaign Specialist Lauren Fry - Marketing Squad Lead Laura Henry - Integrated Media Lead Lisa Ronson - CMO Mamamia team: Anisha Premawardhana Sharn Jaye Billie McGrane Natalie Harvey Marie Joyce Jessica Anderson (née Kakaflikas) Georgie Nichols Meave Daniels #sydney #healthmarketing #mamamiaonthestreets #mentalhealthmonth

What better time to normalise conversations about menopause at work than World Menopause Month? In this week's episode of our chat-topping podcast MID, Grace Lam tells Holly Wainwright how she talks openly about her menopause at work, helping break the stigma and create a supportive environment. In the episode 'Flooding, Panic & An Idiot Allergy: The Great Mid Hormone Surprise', Grace shares her journey through perimenopause and menopause, highlighting the importance of advocacy for better support in workplaces. She even took this fight to the Western Australian Senate, pushing for practical changes that will make workplaces more inclusive for women experiencing menopause. Listen to the full episode here: https://lnkd.in/d4yQ9QUY Credits Guest: Grace Lam Host: Holly Wainwright Executive Producer: naima brown (rummery) Producer: Tahli Blackman Audio Producers: Thom Lion & Leah Porges Social Producer: Josh Green #WorldMenopauseMonth #MenopauseAwareness #WorkplaceInclusivity #MIDPodcast #MamamiaPodcasts

Wondering how to pitch to Mamamia? Our Audience Editor Charlotte Begg will be talking to Influencing's Mike Woodcock tomorrow in a live webinar. She'll share all about: 🩵 Mamamia and our areas of interest 🩵 Our audience and what makes them click 🩵 How to best share your story ideas with Mamamia 🗓️ Friday 25th October 1pm (AEDT) Register at https://lnkd.in/dQsbU4Cf

What does it take to stand out in 2024? Aidan Anderson, CEO & Founder of The Local Project, shared his take at SXSW Sydney, and it’s all about ✨ audacity ✨ (go on, say it out loud, what a great word). Our Head of Creative Services, Matt Nguyen, attended ‘Embracing Audacity vs. Seeking Permission: A Business Case for Ignoring Conventional Wisdom’, where Aiden talked about the bold choices that took him from starting an Instagram account in 2016 to building a thriving print publication in an era where “print is dead.” Here are Matt’s key takeaways: 💥 Audacity means persevering despite fear Progress and change don’t happen without taking risks and learning from mistakes. Aiden highlighted how important it is to push forward, even when things feel uncertain. 📚 Trust your gut, not the noise Aiden faced a lot of doubt about developing a print publication in a digital age. But by sticking to his vision and staying committed to long-term value, The Local Project grew in popularity and shattered industry expectations. 🤝 Surround yourself with trust Aiden admitted he’s a “control freak” but learned to trust his team to take risks and make decisions. This trust allowed The Local Project to flourish into the brand it is today. #SXSWsydney #SXSWsydneyrecap #Disruption #TheLocalProject #MamamiaAtSXSW #LinkedInLearning #Entrepreneurship #sxswonlinkedin

We’re so proud of Georgie Farrelly one of our amazing VIC Sales Managers who has been nominated for Media i Australia VIC Publishinh Media Sales Person of the Year. 🎆🎇🎆🎇🎆🎇🎆🎇