McCrindle

Data isn’t just numbers—it’s a powerful way to tell a story. But for data to be impactful, it needs to be clear and accessible, making it easier to engage and inform any audience. In this week’s episode, our host, Ashley Fell, sits down with McCrindle’s Founder and Principal, Mark McCrindle, to discuss how data can be used as a storytelling tool. 📊 Listen to the full episode here 👉️ https://lnkd.in/gr3dsai6

When making a significant purchase, what do consumers consider the most? Our research from our Trends of 2025 found: 💰 66% shopping around to find the best deal 🔐 64% choosing brands they know and trust ⭐ 53% look up reviews for insights from others Interestingly, while personal recommendations (42%) remain important, only 19% are likely to take advice from social media influencers. But how do different generations approach purchasing decisions? In our latest article, we explore the motivations and considerations for each generation as consumers: https://lnkd.in/gvr8MyPy

What do Aussies want when it comes to the future of eCommerce? McCrindle were delighted to partner with Australia Post for the 10th edition of their Australia Post eCommerce Report. Some of the key findings: 🖱️ 48% of Australians shop online at least weekly 📆 74% of Gen Zs and Millennials shop via social media (almost half do this every week) 💫 Gen Z and Millennials say that discovering products and brands is one of the top 4 things they like about shopping on social media. Followed by convenience, brand story and influencers. Read the full report here 👉 https://lnkd.in/gM8DJ9xd

Consumer behaviour is evolving rapidly, shaped by economic pressures, technology, and generational preferences. Understanding your audience through segmentation and persona building is essential for businesses looking to stay relevant. In this week's episode, our host, Ashley Fell, sits down with Marketing and Insights Strategist at McCrindle, Luke Davies, to dive into how different generations are spending, saving, and shopping—and what this means for businesses and brands. Listen to the full episode here 🎧️ https://lnkd.in/gr3dsai6

Everyone in marketing knows that if you speak to everyone, you speak to no one. It’s no wonder that customer segmentation and persona building is such an integral part of any marketing teams activities. For any marketing executive or CMO, understanding how the different generations engage with brands and specifically your organisation is key. In this infographic, we explore each generation as the future consumer with insights on: 👉 The population size of each generation 👉 Their earning power 👉 Key marketing channels 👉 Customer service preferences 👉 Values as consumers Access it first on McCrindle Plus: https://lnkd.in/gjiuFHNx Or download it as a standalone resource here: https://lnkd.in/gQDenJtb

Have you ever worked with someone of a different generation and found it to be a bit of a challenge? Well, you're not alone. In a recent study, we uncovered the different priorities, expectations, and preferences of each generation at work—but also some similarities that bring them together. 🤝 In this week's episode, our podcast producer, Holly Schaaf, sits down with Social Researcher and Director of Advisory at McCrindle, Ashley Fell, to explore these insights. 💡 Listen to the full episode here 🎧️https://lnkd.in/gr3dsai6

As AI continues to grow and transform industries, each generation has unique concerns about its impact. - Gen Z are most likely to worry about privacy - Gen Y (Millennials) share privacy concerns but also fear losing skills & independence as AI automates more tasks - Gen X and Boomers are focused on the lack of regulation and how AI is replacing jobs. In any workforce or organisation, leaders need to understand how the different generations are impacted by the changes in the world around them. By addressing these concerns, businesses can build trust to engage with each generation. To understand the different generations in the workplace, go here 👉 https://lnkd.in/g8WzXT3j To get our Trends of 2025, go here 👉 https://lnkd.in/gFQDifzw

Why do we now have seven generations living at the same time, how did this happen, and why does it matter? The pace of generational change is accelerating, with each new cohort bringing fresh perspectives and reshaping the world faster than ever before. We call this phenomenon "Generation Acceleration." In this week's episode, our host, Ashley Fell, sits down with McCrindle's Principal and Founder, Mark McCrindle, to discuss what this acceleration means for society and organisations. Listen to the full episode here 👉️ https://lnkd.in/gr3dsai6

Strong generational teams are the future. 79% of workers believe learning to work effectively with people of all generations is extremely or very important to the future of work. As workplace leaders, understanding generational strengths, values, and communication styles is key to building thriving teams. For more on the different generations as workers access our Generational Worker Profiles Infographic. In this infographic we include the percentage of each generation currently in the workforce, what attracts them to a workplace and the qualities they value in a leader. Access it first on McCrindle Plus 👉 https://lnkd.in/gjiuFHNx Or download here 👉 https://lnkd.in/g8WzXT3j #Leadership #FutureOfWork #WorkplaceCulture #IntergenerationalTeams #HR

The tension of growing up in a digital age. 74% of students want to go off social media but haven't because they would miss out on knowing what's going on in the world around them. For a generation who have grown up with social media, it's hard to detach as it's always been so integrated into their life. For more generational insights visit McCrindle Plus 👉 https://lnkd.in/gjiuFHNx