Metropolis Agency

Metropolis is proud to partner with YWCA Australia to enhance their digital presence! With over 140 years of supporting women and gender diverse people, YWCA provides vital housing, support services, and leadership pathways to help create safe, secure, and empowering futures. We recently merged their standalone corporate and housing websites into a single, cohesive digital experience tailored to their target audiences. The new site is fully on-brand and designed with accessibility in mind, implementing WCAG 2.0 standards to ensure inclusivity for all users. YWCA.org.au Kathryn Brennan Rachel Avery Stephan Lange Rishni Abeysirinarayana Eddy Respondek

To John Benton and all the team Metropolis Agency we are absolutely loving the creative work you guys have put together for the launch of elevate at Hume Place… Such a thrill to see the creative/media now in the market and to have the leads coming in thick and fast… Well done… Grateful for your support and advisory… Exciting couple of months ahead…

Today sees the unveiling of Elevate, the first residential stage of Thirdi Group's game-changing urban precinct Hume Place. We’re thrilled to have partnered with Third.i Group and Phoenix Property Investors to bring this incredible project to life. John Benton James Cooper Mei-ling Billing Kate Birrell Matthew Cullen Nathan Lin Rebecca Baverstock-Seaman

Newcastle's Finest Twin Penthouses. Occupying the entire top floor of the re-imagined boutique luxury hotel Parnell House in Newcastle East, the Parnell Penthouse Collection by WINIM featured just two ultra luxury apartments. Framing the residences as twin penthouses 'Dune and Sand' formed the overarching narrative by which we created a campaign celebrating both luxury and location. "Metropolis perfectly captured the DNA of our Parnell House project and created a brand for the Penthouses that spoke directly to the unprecedented level of detail, amenity and luxury that defined the product. By weaving into the narrative the architecture, local understanding and interior themes, the Parnell Penthouse Collection brand has delivered an exceptional overall experience." — Alex Benton, WINIM #brand #brandidentity #artdirection #newcastle #design #propertybranding #property #place #destination #integratedmarketing #media #digitaldesign Justin Kuiters Josh Leahy Alex Benton Mo Soury Rebecca Baverstock-Seaman Ferry Lie John Benton Mei-ling Billing James Cooper Stephan Lange Kate Birrell Elissa Griffin

Unexpected, uninhibited and undeniably indulgent. Forming a key part of a $250 million mixed-use destination in the heart of Brisbane’s Fortitude Valley, Hotel X Fortitude Valley is a boutique offering from Pointcorp Development and IHG Hotels & Resorts, forming part of IHG's Vignette Collection of boutique, one-of-a-kind hotels. Tasked with naming, branding, launching and marketing the hotel we developed an overarching identity that challenged convention at every turn, designed to be deliberately provocative to cut through the crowded Brisbane accomodation market. Using creative messaging and striking art direction, The Hotel X brand brings to life the asset and embodies the vibrancy, irreverence and eclecticism of Fortitude Valley. Awards: 2022 Sydney Design Awards - Gold 2023 Australian Design Awards - Silver #hotelbrand #brandidentity #artdirection #design #property #photography #sydneyproperty #propertybranding #property #place #destination #integratedmarketing #media #digital James Cooper Mei-ling Billing Matthew Cullen John Benton Stephan Lange

It could only be CABA. Home to boutique luxury and barefoot living, CABA Residences by Allera personifies the laidback lifestyle of Cabarita Beach. From the name to the brand identity to the authentic treatment of imagery and content, our approach was to celebrate the rawness and natural beauty of this highly sought after Northern NSW location. “We were thrilled to partner with Metropolis on creating the CABA brand and marketing assets, and we're incredibly proud of the result. Metropolis impressed us with their creativity and genuine passion for crafting something unique for CABA. This mindset shaped their entire approach. Metropolis’ seamless execution allowed us to stand aside and watch everything come together beautifully”. — Zach Morrison, Allera #brand #brandidentity #artdirection #design #propertybranding #property #place #destination #integratedmarketing #media #cabaritabeach #caba #digitaldesign Zach Morrison David Mann Jordan Reid James Cooper John Benton Mei-ling Billing Rebecca Baverstock-Seaman Sophie Collins Rochelle Lowe Rishni Abeysirinarayana Matthew Cullen

Where Life Comes Alive. As the next evolution of Harkness Place, Alma Place by CPG Estates needed to re-energise and re-connect with a disengaged target audience, and be positioned as Oakville's premier estate. The integrated brand, website and media campaign was used to amplify the Oakville lifestyle story, and differentiate the community from increasing competition in the area. “Metropolis has done an exceptional job developing the Alma Place branding. Their innovative approach and keen eye for design has helped create a brand that is vibrant and visually stunning. The way they’ve brought Alma Place to life through branding showcases the Metropolis team’s talent and dedication, and exceeded our expectations to provide us with a dynamic brand that stands out from the crowd.” — Luke Hussey, Development Director, CPG Estates #brandidentity #artdirection #design #property #sydneyproperty #propertybranding #place #investment #integratedmarketing #media #retail #houseandland Erin Rudd Danielle Krebs John Benton Mei-ling Billing James Cooper Nathan Lin Riddhi Prabhudesai Patricia Nunez Silva Adam Monks

Very proud to see Hume Place from Thirdi Group and Phoenix Property Investors take out the national award for Excellence in Marketing Innovation at the 2024 The Urban Developer Awards. An inspirational project that has been an absolute pleasure to roll out with the team! It was a great night, topped off by epic MC duties by Matt Okine Luke Berry Tammy Clinch Sophie Huxley James Cooper John Benton Mei-ling Billing Matthew Cullen Rebecca Baverstock-Seaman Kate Birrell Ferry Lie Nathan Lin

Intuitive Capital. Established in 1981 AsheMorgan has a track record of delivering outperformance for real estate investors, with more than A$4 billion in investment and development pipeline under management. Metropolis was tasked with evolving and modernising the AsheMorgan brand, helping to re-position the business which navigates investment across the full spectrum of real estate assets. “Using the foundation of our existing brand, Metropolis have evolved our visual identity and taken it to the next level. Our entire suite of brand collateral and marketing material is now more consistent and impressive, providing a much more accurate representation of our organisation today, and for the future.” — Michael Rothner, AsheMorgan #brandidentity #artdirection #design #property #sydneyproperty #propertybranding #property #place #investment #integratedmarketing #commercial #retail #industrial Michael Rothner Edward Madden John Benton James Cooper Mei-ling Billing Rebecca Baverstock-Seaman

Great first ever Australian From Here to There conference yesterday in Sydney via Intuit Mailchimp . Some awesome speakers with great insights on what the future will bring. Exciting times ahead for Metropolis Agency and our clients