Modern Currency

"Le Meridien Melbourne seamlessly blends comfort, convenience and culture." ...we absolutely agree! Thank you to @instylemagazine for the wonderful recent feature of our client @lemeridienmelbourne Written by Nicole Corfe #marketingagency #communicationsagency #media #melbournehotels

Charli XCX has achieved her highest charting effort of her career to date with her new 2024 album ‘brat’. Safe to say a bunch of us at MC have been obsessed with this new album and the widespread campaign that has taken the globe by storm. With the iconic ‘apple’ dance taking over our TikTok feed, being permanently stuck in our heads, to ‘brat’ themed matcha latte art and photo walls throughout Melbourne - it has spread into every nook and cranny of the city. ‘brat’ is a fascinating showcase of modern music marketing. The album’s success is driven not only by its innovative production and impeccable party vibes but also by a strategic marketing strategy that has kept fans engaged from the album's announcement to its release. One of the key factors behind the marketing success of Brat is Charli's ability to create a strong personal brand that resonates with her audience. She’s leveraged social media to offer glimpses into her creative process, interact with fans, and build anticipation through cryptic posts, teasers, and collaborations with other artists such as Billie Eilish and Lorde. There has been constant buzz with exclusive content and surprise live performances which have added layers to the album's rollout. Charli XCX’s understanding of her fanbase and her commitment to authenticity has allowed Brat to break through the noise, in both music and marketing. MC’s Favourite brat Song: 🍏 #communicationsagency #digitalagency #marketingagency #brat #charlixcx

@lemeridienmelbourne was recently featured in the @the.australian's '60 best places to stay in Australia' and we totally agree that, "its European elegance, modern art program and mid-century design feels like an inspired fit for the city's entertainment precinct." 🏫 Words by Penny Hunter, Milanda Rout and Susan Kurosawa. Need quality press coverage for your brand? Look no further than: hello@moderncurrency.com.au #mediarelations #communicationsagency #digitalagency #marketingagency #melbournehotels

Great to see @bingsoo.au featured in @sitchu.melbourne's round-up of 'What's On in Melbourne: Your Ultimate August Guide' 💫🍧 Words by Kelsey Harrington #mediarelations #communicationsagency #digitalagency #marketingagency #melbournefood #bingsoo #koreanfood

We're so excited to welcome @hirschhillestate as the newest edition to our client roster. Hirsch Hill is a family-run vineyard producing authentic wines made from 100% estate-grown and hand-harvested fruit, offering a unique taste of the Yarra Valley. 🍇 We're no strangers when it comes to wineries, and we cannot wait to help manage their PR, events and social media. #mediarelations #communicationsagency #digitalagency #marketingagency #melbournehotels

We’re so excited to see this feature on Melbourne’s newest hidden cocktail bar, @thevaliantbar, in the @heraldsunphoto! It's time to follow the call of the disco ball 🪩 Words by @karafoodwine Need quality press coverage for your brand? Look no further than: hello@moderncurrency.com.au #mediarelations #communicationsagency #digitalagency #marketingagency #melbournebars #heraldsun

Looking for more French-inspired experiences in Melbourne? Then you'll want to book @lemeridienmelbourne's opulent 'Paris After Dark' immersive dining experience at @dollymelbourne ⭐ Executive Chef Hervé Borghini presents a five-course dinner menu featuring iconic dishes savoured by the elite of the Parisian Golden Age, available every Friday and Saturday in August. From a delicious Duck Confit to the exquisite Sole Meunière, an ingenious Crémeux de Brie infused with truffle, a caramelised Tarte Tatin flambéed tableside and more, expect a taste of high society history on your plate showcasing the artistry of the era. Limited seats available. Book here: https://lnkd.in/dtngVkQW

We are thrilled to announce The Valiant Bar as one of our newest clients at Modern Currency - managing their PR and influencer marketing. The new hidden cocktail bar, has opened after a glamorous reimagining, unveiling a sophisticated destination for those seeking to unwind and celebrate life with a touch of class and cheekiness. Featuring a revitalised cocktail and a la carte menu, elegant discotheque-inspired ambiance, flawless music and ‘experience’ programme, it has an undeniable seductive energy designed to take guests from after-work tipples to late night debauchery in style. #thevaliant #communicationsagency #digitalagency #marketingagency

Beautiful words from @penelope__t (Penny Thomas) after her stay at @lemeridienmelbourne, featured in a syndicated piece in the @thewestaustralian #mediarelations #communicationsagency #digitalagency #marketingagency #melbournehotels

"Chic mid-century design, a rooftop pool terrace with sweeping views of the city and Parliament house, and a carefully sourced and crafted coffee collection served by a master barista – this is the quintessential Melbourne hotel." ⭐ Thanks to the team at @gourmettraveller for recognising @lermeridienmelbourne as one of the best hotels in Melbourne, 2024! Need quality press coverage for your brand? Look no further than: hello@moderncurrency.com.au #mediarelations #communicationsagency #digitalagency #marketingagency #melbournehotels #gourmettraveller