News Corp Australia

Australia’s #wealthiest individuals have amassed a record combined wealth of $689 billion in 2025, with 170 #billionaires featured on the list. Today, The Australian unveils its annual The List – Australia’s Richest 250, the most comprehensive and authoritative study of the nation’s wealthiest individuals. Topping this year’s rankings is Gina Rinehart with $46.34 billion, followed by Harry Triguboff, Mike Cannon-Brookes, Scott Farquhar, and Anthony Pratt. Curated and edited by wealth expert John Stensholt and a team of researchers and journalists, The List celebrates Australian success stories, industry leaders, and inspiring #entrepreneurs. This year’s cover story highlights Laurence Escalante, founder and majority owner of online casino gaming and sweepstakes business Virtual Gaming Worlds. Stensholt said: "Escalante heads a stellar cast of young and successful entrepreneurs featured in this year’s edition, all of whom have overcome setbacks in what are still emerging careers, including Australia’s youngest billionaire, 29-year-old Ed Craven." Australia’s Richest 250 is available in a glossy large-format magazine in The Australian and online at richest250.com.au. Read the full story here: https://lnkd.in/gsJGDB4y #NewsCorpAustralia #TheList #Richest250

News Corp Australia's NSW and VIC Indie Client Partnership Teams Leads the Charge at IMAA - Independent Media Agencies Australia Clean Up Australia Day! 🌏🧹 Over 300 independent media agency staff, including dedicated teams from News Corp Australia, participated in IMAA's Indie Clean Up Australia Day on March 20. The event, involving 35 agencies and 14 media partners, spanned Canberra, Newcastle, Melbourne, Sydney, and Brisbane, with a focus on cleaning and conserving the land.   This initiative highlights IMAA’s commitment to #sustainability, with 75% of its members prioritising environmental impact. News Corp Australia is proud to support this cause alongside partners like AD Associates, ARN, Foxtel Group, Meta, Adenium, Kaimera, and many more. Together, we are contributing to a cleaner, more #sustainable Australia.   Funds raised will also help develop educational resources on litter prevention and environmental issues. Celebrating its 35th year, Clean Up Australia Day has seen over 35.5 million hours donated, benefiting the environment across 16,320 sites with more than 22 million Australians giving their time in order to benefit our environment. Special thanks to our very own Natalia Papas Julia Marchant Gulliver Hull Thomas Hancock Sarah W. Kentia Marley-Kale Anneka Shaw @Diego DaSilva Charlotte Smith Susanna Cornish Theo Katsieris Esther Wong Carly Wigney and Ilya Harpas for participating in this important initiative. Read more on AdNews Australia here: https://lnkd.in/ggyPBebT Check out the full story on B&T here: https://lnkd.in/gx6NRWbY #NewsCorpAustralia #Sustainability Sam Buchanan - MAICD, JP

From #D_Coded to #Programmatic Pursuit: News Corp Australia Advances Transparency, Reach & Innovation 👩💻 👇 Yesterday, News Corp Australia hosted the Programmatic Pursuit, bringing together key players from the programmatic supply chain for an afternoon of collaboration, strategy, and friendly competition. Teams navigated Sydney’s CBD, completing challenges with partners including Index Exchange, Nexxen, Yahoo, Google, The Trade Desk, and PubMatic. Paul Oyama, Head of Programmatic Supply at News, shared valuable insights with Mediaweek Australia’s Agency Editor Alisha Buaya on the evolving #programmatic landscape. He emphasised the vital role of human connection in a tech-driven industry, noting that while #technology streamlines campaigns, it’s the people behind the scenes who truly drive success. Off the back a highly successful #D_Coded 2025, Oyama also highlighted News Corp Australia’s new partnership with Tubi, an #AVOD platform, which now feeds into New's programmatic platform, enabling traders to expand their #reach with new and engaged audiences. He said: "Having the ability to reach engaged audiences all throughout the day is a big thing for brands, and it allows us a new proposition to market." Additionally, he stressed the importance of transparency in the programmatic supply chain, focussing on clean bid streams and ads.txt to ensure a cost-effective, trackable marketplace. "Part of my role is to ensure that programmatic buyers are able to access news.com.au, The Australian or Tubi in the most cost-effective and transparent way," Oyama said. Read about #TheProgrammaticPursuit and Oyama’s interview at Mediaweek Australia here: https://lnkd.in/gx7R-hhU #NewsCorpAustralia #Programmatic #D_Coded Nathalie Delpierre Cameron Curtis (GAICD)Louise Barrett Jessica Gilby Dianna Molinaro Sazdanoff Ian Paterson MAICD Natalie Grabbe Kelly Healy Annaliese Mathews Sid Nair Renee Sycamore Ryan Hedditch Dean La Rosa Émilie Rousseau 

#D_Coded Brisbane: Big Ideas Shine Bright in the Sunshine State! ☀️🚀 D_Coded Brisbane wrapped up in style at The Boulevard Auditorium, Brisbane Convention & Exhibition Centre — captured in the incredible moments below. After kicking off in Sydney and Melbourne, we reached our final stop. With over 250 client and agency partners in attendance, the event showcased how #AI-powered data solutions are driving success, along with new opportunities through our expanded #AVOD video strategy with Tubi. Hosted by Louise Barrett, Managing Director of National Client Partnerships, and Kelly Healy, General Manager of Advertising Sales, QLD/SA/WA, D_Coded Brisbane was the perfect way to wrap up our annual digital #marketing symposium. A huge thank you to our Queensland clients, agency partners, and industry leaders for making it a fantastic finale. Let’s close out D_Coded with big #ideas, bold strategies, and real #outcomes! Scroll through the photos and relive the energy, ideas, and connections that made it such a standout event. For full story and image gallery, click here: https://lnkd.in/g8ZMdRdf #NewsCorpAustralia #D_CODED2025 Cameron Curtis (GAICD) Renee Sycamore Pippa Leary Dean La Rosa Jessica Gilby Natasha Cormier Damian Cleary Ian Paterson MAICD Natalie Grabbe Lauren Tyler Annaliese Mathews

Inspiring Success: How Print and Digital Combined proved to be a powerful duo for Inspiring Vacations. Case Study 👇 As showcased at #D_Coded, every success starts with an insight. For Inspiring Vacations, we tested the power of print alone versus a blended print and digital strategy – and the results spoke volumes. By combining both, News Corp Australia delivered a 30 percent increase in purchase intent, nine times #ROI, and four times higher brand preference for Inspiring Vacations. As Emily Ross, Head of Travel puts it: “What is really great was seeing complementary results, where print delivered amazingly in some areas and then digital delivered amazingly in other areas. They have their strengths in different areas.” The takeaway? A multichannel approach is the key to driving stronger results. In her recent interview with B&T, Emily spoke to Editor Tom Fogden, on the symbiotic relationship between print and digital. She unpacked how #IntentConnect and a robust multi-channel amplification can provide the power that businesses and brands need. Read the interview on B&T here: https://lnkd.in/gA3HAS_b Check the case study on Inspiring Vacations here: https://lnkd.in/gYiHFsbb Find out more about #D_Coded here: https://lnkd.in/g8ZMdRdf #NewsCorpAustralia #D_CODED2025 Louise Barrett Cameron Curtis (GAICD) Renee Sycamore Pippa Leary Jessica Gilby Dean La Rosa Ian Paterson MAICD Natalie Grabbe Kelly Healy Natasha Cormier Damian Cleary Ashleigh Schultz Kerrie McCallum

A series of new appointments will further enhance News Corp Australia’s Sport Network, reinforcing its reputation for world-class journalism and innovative client solutions. 🌟 Jessica Montague steps into the newly created role of Head of Commercial Content for the News Sport and Prestige Networks, bringing in her expertise in sport, fashion, and lifestyle. 🌟 Eliza Sewell returns to News as Editor of Code Sports, leading the brand into its next phase of growth alongside the launch of the ‘No BS. Just Sport’ campaign. 🌟 Will Hogan is elevated to AFL Editor, overseeing the editorial direction of Australia’s biggest AFL newsroom. 🌟 Jay Clark is promoted to Chief Football Writer, continuing to break news and set the football agenda. These appointments will tap into new #commercial opportunities and engage new audiences, cementing our position as the go-to destination for #sports fans and businesses alike. Read the full story here: https://lnkd.in/gxH73V8m #NewsCorpAustralia #SportJournalism #Leadership

News Corp Australia and Medibank have joined forces to launch Can We Talk?, a nationwide #campaign designed to help Australian families talk about #mentalhealth. Exclusive research from The Growth Distillery, State of Mind: Australia’s Mental Health Conversation, highlights the challenges families face in supporting each other through mental health struggles. Medibank Group Executive Policy Advocacy and Reputation Meaghan Telford said: "As one of Australia’s largest health companies, we see the human cost of the mental health crisis and want to play a meaningful part in the solution." She also said: "Teaming up with News Corp Australia’s publications means we can reach audiences at scale and equip them with the skills needed to have the most important conversation of their life." Additionally, Louise Barrett, Managing Director of National Client Partnerships said: “Championed by news.com.au and our state mastheads, this multi-channel initiative has been custom built for Medibank and puts mental health on the #news agenda sparking much needed #conversations across generations and inspiring #policy changes as we head into the federal election." Can We Talk? is a four-phase, editorially-led campaign spanning digital, print, video, audio, and social media, designed to encourage open discussions about mental wellbeing at home. The initiative is supported by leading News Corp Australia brands, including news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, and Body+Soul, in partnership with Medibank. Can We Talk? launches today and runs until July. Read the full story here: https://lnkd.in/ggZkXnH9 For more information about the campaign, click here: canwetalk.com.au. #NewsCorpAustralia #CanWeTalk Kerry Warren Andre Grimaux Natalie Grabbe Tamara McDonald Liz Burke Ashleigh Gleeson Allanah Oliver Ari Petropoulos Bethan Hockey Dan Krigstein Helen Karambilas Leigh Lavery Natalie McDermott Tania Jones Zac Skulander Olivia Carmichael Tiffany Kiong Lachlan Petfield Grace Pien Nick Papps Felicity Cantwell Kerrie Smith Amy Marnie Kristie Walden Richard McAuliffe Cate S.

Australia’s leading travel media brand, Escape, is making Tuesdays the ultimate day for #travel inspiration. Launching nationally across News Corp Australia’s state and regional mastheads, Travel Tuesday with Escape brings exclusive deals, expert tips, and holiday hacks to travellers right when they’re ready to book. With Flight Centre on board as the launch partner, this new section taps into early-week booking trends, connecting brands with engaged travellers actively planning their next adventure. News Corp Australia’s Head of Food, Travel and Health Kerrie McCallum said: "We know from extensive customer research that Escape's audience tends to book their holiday within 48-hours of reading our bumper Sunday edition, so creating this opportunity across our state and regional mastheads every Tuesday is giving our audience and clients the environment they want at the optimum time." Flight Centre Retail Marketing Manager Rachael Green centre said: "Flight Centre is excited to be the launch partner for Escape’s Tuesday offering. It will play a key role in our media mix, allowing us to extend our weekend activity into a working week to support stronger consideration and conversion while at the same time, continuing to promote the joy of travel." Catch Travel Tuesday in The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, The Mercury Newspaper, The NT News, and escape.com.au. Read the full story here: https://lnkd.in/gsUkix2E #NewsCorpAustralia

Assessing Audience Engagement & Value at IAB Australia’s inaugural Perth Market Update Last Thursday, IAB Australia, in partnership with Initiative, hosted its inaugural Perth Market Update—and News Corp Australia was proud to be at the forefront alongside our media representation partner, Media Tonic. Bringing the power of #D_Coded 2025 to WA, Annaliese Mathews, Group Digital Lead (QLD, SA, WA), led a thought-provoking fireside chat with Samantha M., Performance Director at Match & Wood. Titled Assessing Audience Engagement & Value, the duo tackled the future of audience engagement, the value of trusted journalism, and the game-changing impact of intent-driven targeting through Intent Connect. Key takeaway? Real engagement beats mass reach. Consumers actively seeking credible content in premium environments are more likely to convert—proving that context matters. The closing panel session also saw an awesome discussion from Sebastian Tatur who represented Media Tonic & Yahoo with distinction. A huge thank you to IAB Australia, Initiative, Media Tonic, and everyone who joined us! Here’s to smarter media strategies and meaningful connections. To find out more about D_Coded 2025, visit our site: https://lnkd.in/g8ZMdRdf #NewsCorpAustralia #MediaTonic #IABPerth #DCoded2025 #AudienceEngagement #TrustedJournalism #IntentMarketing Cameron Curtis (GAICD) Ian Paterson MAICD Natalie Grabbe Kelly Healy Pippa Leary Jessica Gilby Dean La Rosa Louise Barrett Mark Treasure Renee Sycamore Natasha Cormier Damian Cleary

The proof is in the results! The House of Wellness success with Body+Soul. 👇 At #D_Coded this year, we flipped the script—shifting from promises to proof. Six years, 26 ad innovations, and a relentless focus on better audience signals have driven real impact for our clients. One standout success? The House of Wellness x Body+Soul. With a media-first strategy, we transformed The House of Wellness into a powerful content ecosystem, cutting bounce rates in half and creating deeper, more meaningful audience connections. This is what happens when premium publishing meets strategic intent. In her recent interview with Mediaweek Australia’s editor Emma Shepherd, Jessica Gilby unpacked how Intent Connect, video, and smart partnerships are shaping the future of media—and Chemist Warehouse is just the beginning. To see what results-driven innovation looked like for Chemist Warehouse, click here https://lnkd.in/g-3a2835 Read the full Mediaweek interview here https://lnkd.in/gWqWVBBY To find out more about D_Coded 2025, visit our site: https://lnkd.in/g8ZMdRdf #DCODED2025 #NewsCorpAustralia #ContentMarketing #Suddenly #ChemistWarehouse Cameron Curtis (GAICD) Ian Paterson MAICD Natalie Grabbe Kelly Healy Pippa Leary Jessica Gilby Brittany Daniel Dean La Rosa Mike Connaghan Nick Smith Suddenly Kerrie McCallum Natalie McDermott Louise Barrett Renee Sycamore Natasha Cormier Damian Cleary