News Corp Australia

📢 Challenging the ‘Brand Suitability’ Myth in Advertising A new multi-study report by ThinkNewsBrands debunks the belief that avoiding news media for ad placements protects #brand reputation. The research shows that this “brand suitability” notion actually limits #advertising effectiveness and stunts brand growth. Key findings:  💡 There is no negative impact on a range of performance and brand perception measures from advertising in ‘hard news’.   💡 Advertisers are sacrificing significant ROI and profit growth by avoiding news  💡 Dangers of social media are being ignored by the industry’s brand sustainability actions reserved for news.   💡 Contrary to popular belief, ads placed next to sensitive topics like crime or politics had no negative impact on brand perception. It’s time for #marketers to rethink their #strategies and invest in news media, not shy away from it. ThinkNewsBrands is the marketing body for premium news publishers. Read the Mediaweek Australia article here: https://lnkd.in/gmG-FHxN Download the ‘Brand Suitability’ report here: https://lnkd.in/gV7hh5pB #NewsCorpAustralia #BrandSuitability #BrandGrowth Louise Barrett Renee Sycamore Natasha Cormier Damian Cleary Vanessa Lyons

News Corp Australia is the nation’s leading news and information publisher, according to Ipsos iris July 2024 rankings released today. It reaches four in five online Australians with an audience of 17.194 million, making it the top #Australian news and information publisher in the Organisation category.    The organisation is also the leading #news and information #publisher across the following categories:  🌐 News – with an audience of 14.809 million and 546 million page views. 🌐 Finance – audience of 4.675 million and 25 million page views 🌐 Lifestyle – audience of 9.096 million and 148 million page views 🌐 Sports – audience of 7.771 million and 92 million page views 🌐 Travel – audience of 3.357 million and 16.5 million page views Managing Director and Publisher of the company’s Free News and Lifestyle Mastheads division, Pippa Leary said: “It’s pleasing to see that we continue to deliver such strong engaged reach. Our #engagement at scale ensures that campaigns benefit not just from wide exposure but deep audience interaction, resulting in #client outcomes.” 𝗦𝗼𝘂𝗿𝗰𝗲: 𝗜𝗽𝘀𝗼𝘀 𝗶𝗿𝗶𝘀 𝗢𝗻𝗹𝗶𝗻𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟰, 𝗔𝗴𝗲 𝟭𝟰+, 𝗣𝗖/𝗟𝗮𝗽𝘁𝗼𝗽, 𝗦𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲, 𝗧𝗮𝗯𝗹𝗲𝘁, 𝗧𝗲𝘅𝘁 𝗢𝗻𝗹𝘆, 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘂𝗽, 𝗡𝗲𝘄𝘀 𝗲𝘅𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗪𝗲𝗮𝘁𝗵𝗲𝗿 𝗦𝘂𝗯𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 & 𝗔𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗼𝗿𝘀, 𝗡𝗲𝘄𝘀 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝗡𝗲𝘄𝘀 𝗧𝗿𝗮𝘃𝗲𝗹, 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻, 𝗡𝗲𝘄𝘀, 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗡𝗲𝘄𝘀, 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝗦𝗽𝗼𝗿𝘁𝘀 𝗡𝗲𝘄𝘀, 𝗧𝗿𝗮𝘃𝗲𝗹 𝗡𝗲𝘄𝘀, 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (𝟬𝟬𝟬𝘀), 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝗮𝗰𝗵 %, 𝗔𝗩𝗚 𝗠𝗶𝗻𝘀 𝗣𝗣, 𝗩𝗶𝗱𝗲𝗼 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (𝟬𝟬𝟬𝘀) 𝗩𝗶𝗱𝗲𝗼 𝗩𝗶𝗲𝘄𝘀 (𝗠𝗠). 𝗢𝗥𝗚 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗩𝘀 𝗣𝗣 𝗶𝘀 𝗮 𝗺𝗮𝗻𝘂𝗮𝗹 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻. Full story here: https://lnkd.in/ginKFQWt #NewsCorpAustralia #AudienceEngagement #IpsosIris

Australia’s leading premium food-lifestyle brand delicious. has revealed the winners of the 2024 delicious. Harvey Norman Produce Awards.   Chris Bolton Fishing from Queensland has been named the overall Producer of the Year, presented by Harvey Norman. The full list of winners features in the September issue of delicious., which goes on sale today. delicious. Editor-in-Chief Krysia Bonkowski said: "Congratulations to all of our finalists and the outstanding 2024 winners. I also thank each of our judges for dedicating their time and vast expertise to the campaign. I would also like to thank our naming rights partner Harvey Norman for their continued commitment and support."    The prestigious #food industry awards focus on Australia’s best #producers – the people who grow, cultivate, harvest and catch the produce supplied to the country’s leading chefs, #hospitality venues and food retailers. Harvey Norman Executive Chairman Gerry Harvey said: "Congratulations to all of the 2024 award winners. Harvey Norman continues to support the inspirational delicious. Produce Awards because of the talent and dedication displayed by every finalist each year. These producers have created a new benchmark for excellence in food production for innovation, taste and sustainable practices." Full story here: https://lnkd.in/gnJP9vbi Full list of winners here: https://lnkd.in/gswrkZZ #NewsCorpAustralia #DeliciousHarveyNorman

A big win for news.com.au! Editor of news.com.au Kerry Warren, along with Lisa Muxworthy were awarded the Social Change Maker Award last Friday at the B&T Women in Media Awards for their incredible work on the About Bloody Time campaign. Journalist Lexie Cartwright, who was also instrumental in driving the campaign, proudly accepted the award at the ceremony held at Sydney's White Bay Cruise Terminal. Launched in March, the campaign passionately championed extended gynaecologist consultations for those with #endometriosis, smashing its goal of 20,000 petition signatures. Additionally, Kerry, Lisa, Samantha Maiden and Alexandra Foster also took home the Outstanding Court and Legal Affairs Reporting on the same night at the 2024 Kennedy Awards for Outstanding Journalism on their coverage of The Lehrmann Trials. These victories are a testament to their dedication to making a real impact through #journalism! #NewsCorpAustralia #AboutBloodyTime #2024KennedyAwards Pippa Leary Georgi Pell Natasha Cormier Damian Cleary

Exciting Leadership Change at Run for the Kids! 🏃♀️ News Corp Australia’s Genevieve Brammall has been announced as the new chair of the Run for the Kids charity, taking over from Tom Salom, who has led the event for 17 years. Under Tom’s leadership, the Herald Sun Transurban annual event has raised $22.9 million for the Good Friday Appeal since its launch in 2006. Herald and Weekly Times chairman Penny Fowler, who also serves as chairman of the Good Friday Appeal, expressed her gratitude for Tom’s remarkable contribution and welcomed Genevieve to her new role. The 2025 Run for the Kids will take place on April 6, continuing the legacy of this important cause. She said: “Tom has played a remarkable role and I would like to extend a personal thanks to him for giving so much time to help raise funds for the Good Friday Appeal. We are passionate about supporting our communities and I am delighted Tom is passing the baton to Genevieve.” Read the Mediaweek Australia article here: https://lnkd.in/gB23S-zs #NewsCorpAustralia #GoodFridayAppeal #RunForTheKids

The winners of the 2024 Kennedy Awards for Outstanding Journalism were announced at the recent Kennedy Foundation Annual Gala. Congratulations to all our Kennedy Award recipients and a round of applause for them! 👏 Young Journalist of The Year 🏅 Ellie Dudley - The judges’ war with the DPP - The Australian Outstanding Court and Legal Affairs Reporting 🏅 Samantha Maiden, Kerry Warren, Lisa Muxworthy and Alexandra Foster - The Lehrmann Trials - news.com.au Outstanding Political Reporting 🏅 Ewin Hannan - John Setka vs the AFL – The Australian Outstanding Sport Reporting 🏅 Julian Linden - Under the Surface - The Daily Telegraph Scoop of the Year 🏅 Clementine Cuneo, Mark Morri and Joshua Hanrahan - A killer in the ranks: Cop Wanted Over Paddington Double Murder - The Daily Telegraph Racing Writer of the Year 🏅 Ben Dorries - Damien Oliver “The GOAT” retirement exclusive + body of work - News Corp Australia Regional Reporting Print and Online 🏅 Tijana Birdjan, Dan Proudman and Jake McCallum - DV Horror - The Dubbo News, News Corp Australia The Power of the Lens - Peoples Choice Award 🏅 Liam Mendes - Nicholas and Jonah from Mutitjulu - The Australian 📸 Photography credit: SALTY DINGO, provided by the Kennedy Foundation. #NewsCorpAustralia #2024KennedyAwards #Journalism

News Corp Australia today unveiled a host of major Australian companies throwing their support behind the 2024 National Bush Summit which kicks off on Friday, August 23. nbn® Australia, Commonwealth Bank, Woolworths Group and Qantas are the national partners of the editorial and event series, joining Hancock Prospecting, which returns for a second year as the National Presenting Partner. Prime Minister Anthony Albanese will deliver the keynote address at the opening event in Townsville (QLD), with other major events to be held in Bendigo (VIC), Launceston (TAS), McLaren Vale (SA), Orange (NSW) and Port Hedland (WA). Ampol and Suncorp Group are supporting the Queensland event, SA Government is backing the South Australian event, while Clubs NSW is on-board for the New South Wales event. Ram Trucks Australia is once again supporting the National Bush Summit Road Trip, led by News Corp Australia cartoonist and writer Warren Brown, who is creating a series of videos celebrating life in the bush. State & Communities Commercial Director John Lehmann said: “The National Bush Summit is one of the most important events of the year for us at News as we advocate for those who live outside our capital cities. We appreciate the support of our corporate partners who share our vision to build a better Australia for all Australians.” Now in its sixth year, the Bush Summit brings together the nation's most influential decision makers and community leaders to discuss the biggest issues and opportunities facing regional Australia. It will be supported by a comprehensive editorial campaign across The Courier-Mail, Townsville Bulletin, Herald Sun, The Mercury, The Advertiser, The Daily Telegraph, The Australian and The Weekly Times. Live stream the summit here: https://lnkd.in/gtzTm7CZ Full story here: https://lnkd.in/g2XxWJPx #NewsCorpAustralia #BushSummit2024

Congratulations to the winners of the B&T Women in Media Awards 2024! 🎉 News Corp Australia’s Managing Director of Client Partnerships, Louise Barrett, took 11th spot on B&T’s Women in Media Power List this year. She played a pivotal role in the success of New Corp Australia’s coverage of the Olympics and Paralympics, collaborating with major brands like Harvey Norman and Woolworths Group to achieve remarkable reach and impact. She has also strengthened News’ #leadership in the industry with a focus on technology through #D_CODED. In a recent B&T article featuring advice from industry leaders for the next generation, Lou shared: “If you make a mistake, learn from it and don’t make it again. There will be a time in your career where through no fault of your own you may be made redundant, it happens to everyone and you will start questioning yourself and your confidence with it. You have to be prepared for that and use it as a learning experience. I have not seen anyone who’s been through that time in their lives who hasn’t come out the other end in a positive way, they’ve gone on to be better, stronger and more empathetic leaders.” Additionally, Kerry Warren, Editor of news.com.au and Lisa Muxworthy received the Social Change Maker Award for their work on the About Bloody Time campaign, which advocated for longer gynaecologist consultations for those with #endometriosis. Launched in March, the campaign exceeded its goal of 20,000 petition signatures. The award was accepted by journalist, Lexie Cartwright, who was also instrumental in driving the campaign. These exceptional #women were celebrated on Friday for their outstanding achievements in their industries and their dedication to mentoring and supporting other women. The awards ceremony, held at Sydney’s White Bay Cruise Terminal, was attended by some 700 people from the advertising, marketing and media industry. Congratulations once again to our winners and our finalists, Genevieve Brammall and Lexie Cartwright, who were nominated in the Public Relations and Journalist/Producer categories, respectively. For the full B&T Women in Media Power List, click here: https://lnkd.in/ghDYdRs6 For the full B&T Women in Media Award winners, click here: https://lnkd.in/g8W5iinq Read the article here: https://lnkd.in/efgekjiH #NewsCorpAustralia #EmpowerWomen

On Wednesday, News Corp Australia was proud to participate in the Boomtown Breakfast, hosted by Wade Kingsley at 12-Micron, Barangaroo. The event brought together 160 #marketers, agencies, and media professionals to celebrate the influence of #regional Australia. Attendees gained valuable insights from Bernard Salt AM's keynote on the Rise of the Regional Super Consumer, where he predicted that the next decade will be “the time of the regions,” with significant growth in population and #consumer spending. Additionally, Independent Chairman Brian Gallagher (GAICD) emphasised the value of #regional advertising, noting that it can achieve up to a 32% increase in ROI, making it an essential platform for #brands looking to make a meaningful impact. Regional Australia is not just growing; it’s thriving. Don’t miss the opportunity to harness this momentum for your brand. Discover how regional advertising can fuel your brand’s growth: https://lnkd.in/g59QE2UM #NewsCorpAustralia #Boomtown Natasha Cormier Rosalinde Czysnok Matt Windle Bethany Ross Renee Sycamore Ryan Cooke

We’re excited to announce several key appointments that reinforce News Corp Australia’s commitment to serving our #states and #communities through the newly formed State and Communities Mastheads division.   Led by Managing Director and Publisher, Mark Reinke, the newly formed group plays a critical role in connecting with the more than 10 million Australians who engage with their #regional #news brands’ across digital and print. Key appointments: 🌟 John Lehmann has been appointed as the Commercial Director of the State and Communities Mastheads, while continuing as Managing Director, NSW. 🌟 Laura Maxwell joins us as Managing Director, Queensland, bringing her extensive digital publishing experience from her previous role as CEO of Stuff Group. 🌟 Agostino Giramondo steps into the role of Managing Director, Victoria and Tasmania, after successfully leading The Weekly Times. 🌟 Melissa Librandi continues her leadership as Managing Director, overseeing South Australia, Northern Territory, and Western Australia. Reinke said: “We know our audiences want specific content that’s relevant to them and we know clients increasingly want to execute state-by-state in a targeted manner. Combining this new leadership structure with some of Australia’s best Editors working on some of the nation’s most trusted mastheads means we are uniquely placed to meet the needs of our audience and our clients in specific markets or as part of a network.” 𝗦𝗼𝘂𝗿𝗰𝗲: 𝗥𝗼𝘆 𝗠𝗼𝗿𝗴𝗮𝗻 𝗦𝗶𝗻𝗴𝗹𝗲 𝗦𝗼𝘂𝗿𝗰𝗲 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀 𝗲𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟰. 𝟭𝟰+. Full story here: https://lnkd.in/g8NV96R8 #NewsCorpAustralia #RegionalAustralia #Leadership