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Western Bulldogs welcomed Pirate Life Brewing as its Official Beer Partner which will provide members with exclusive offers at Pirate Life’s South Melbourne venue - fans will also be able to enjoy Pirate Life beers, on game days at Whitten Oval and Marvel Stadium IKON Services Australia renewed its contract with Carlton Football Club for an additional 3 years, taking its “IKON Park" venue Naming Rights until at least the end of 2027 The Sporting Globe signed on as the Melbourne Football Club Official Sports Bar Venue Partner for another season, extending its partnership with the club to 9 years NSW Rugby League Ltd announced a new partnership with Hyundai Motor Company Australia which will see the Hyundai logo feature on the shorts of the Westpac NSW Blues and Westpac NSW Blues Women Red Bull became the Official Energy Drink Partner & Supplier of the Canterbury-Bankstown Bulldogs until at least the end of the 2026 season Reosteel became the Sydney Roosters’ newest Platinum Partner and its logo will feature prominently on the lower back for at least the next 3 years Ray White Queensland inked a landmark 2-year partnership with Netball Queensland & the Queensland Firebirds Haymes Paint extended its partnership with Wests Tigers for 2 more seasons and its logo will feature on the front of the club’s NRL, NRLW, NSW Cup and Jersey Flegg Cup trainers tees, as well as on the front of NRLW playing and training shorts Newcastle Knights extended its long-standing partnership with Brydens Lawyers for the 2025 season, marking 10 seasons of collaboration National Pickleball League signed a deal with Asia’s leading new-age airline, VietJet Air which became its Official Airline Partner for 2025 Central Coast Mariners Football Club extended its back-of-shirt partnership with Australasia’s largest general insurance broker network, Steadfast Group Limited for the 2024/25 season The National Basketball Association (NBA) and National Basketball League (NBL), in collaboration with Visit Victoria, announced that the New Orleans Pelicans will play 2 x preseason games against Melbourne United Basketball Club and South East Melbourne Phoenix Ice Cube’s BIG3 announced that it will host its 1st-ever international BIG3 Showcase in Australia in November 2025 as part of a groundbreaking new partnership with the National Basketball League (NBL) and GameAbove The AFL - Australian Football League announced a 3-year rights extension with radio partners SEN, Southern Cross Austereo, Nine Radio, FIVEaa, K rock, and ABC Special Broadcasting Service (SBS) Australia secured free-to-air broadcast rights to Major League Soccer matches for the 2025 season Cricket Australia announced a partnership with international sports marketing specialists Two Circles to amplify its commercial approach Want to view more and have this update delivered directly to your inbox? https://lnkd.in/geJ4cn4X #sportsmarketing

ASICS Oceania Sports Marketing Executive - Partnerships https://lnkd.in/gjzZqPqe THE ICONIC Head of Sports  https://lnkd.in/gKqHtXZy AFL - Australian Football League Fan Hub Communications Lead  https://lnkd.in/gvEGWkXm Chery Australia Sponsorship and Events Manager https://lnkd.in/gh6QhGYp Nine Account Executive - Sports  https://lnkd.in/gkT55SnX lululemon Senior Manager, Area Community (Talents/Events/Sports Marketing)  https://lnkd.in/gwJ8rtU5 A-Leagues Commercial Operations Executive https://lnkd.in/gtEFd5aY Sports Entertainment Network Brand & Design Manager https://lnkd.in/gdVymPBx WNBL Licensing, Brand & Community Manager https://lnkd.in/gu4vuhvE Football Australia General Manager - Media and Communications  https://lnkd.in/g7NxQgbj adidas Senior Specialist, Social & Influencer Marketing  https://lnkd.in/g2EY7wmx PUMA Group Commercial Marketing Manager  https://lnkd.in/gj5CgnSM Deakin University Lecturer, Sport Management  https://lnkd.in/gtg_CM4k Sportsbet Digital Media Specialist - 12 month FTC https://lnkd.in/gsrSerEY Australian Sports Commission Content Producer https://lnkd.in/gp7Y_BPY Melbourne Park Corporate Communications Lead  https://lnkd.in/gqYBNsUr Vicsport Manager - Strategic Projects https://lnkd.in/ghSHjbBT Amer Sports Senior Marketing Manager https://lnkd.in/gfZ2shGY Queensland Rugby League Consumer Business Manager https://lnkd.in/gKzTz5xV Want to view more jobs and have this update delivered directly to your inbox? https://lnkd.in/geJ4cn4X #sportsjobs

Formula 1 fever has hit Melbourne, and the F1 experience is extending well beyond the track via advertising, pop-up brand activations and fan zones. The Formula 1 Louis Vuitton Australian Grand Prix is a key pillar in Victorian Government’s Major Events landscape. In 2024, the Australian Grand Prix Corporation (AGPC) annual report showed that: • 452,055 fans attended over 4 days (record-breaking year) • 95% of non-residents visited Melbourne solely for the race Here's some of the tactics used to build hype, a sense of festivity and extend the F1 experience beyond the track:    1. Advertising In October last year, the AGPC unveiled its new "Expect Nothing Less" positioning via BULLFROG. Campaign activity was activated and outdoor advertising has been placed around the city in the lead up to the event. Some recent activity worth noticing:  • Giant billboards greet tourists arriving at Melbourne Airport • A giant mural was recently painted in the heart of City of Melbourne in Caledonian Lane (Oscar Piastri recently paid a visit) • Tram takeovers have been a key feature (last year 412,000 patrons moved to or from the Grand Prix via Yarra Trams) *In 2024, the AGPC spent close to $1.5m on creative and advertising. 2. Pop-up activations Inside the adidas Emporium store, a number of F1 features have been installed including a replica of the Mercedes-AMG PETRONAS F1 W16 E Performance, reaction challenge, racing simulators, and fans can win prizes, and pick up the latest adidas x Mercedes-AMG Petronas Formula One team range. An F1 McLaren was bumped-in to the Culture Kings Russel St, Melbourne store, alongside fanfare. Eastland Shopping Centre recently hosted an activation that included the Formula 1 Show Car and an activity zone. A massive “South Melbourne Porsche & Coffee” exhibition allowed Porsche Cars Australia owners and enthusiasts to get up close to an amazing fleet of Porsche cars, grab a coffee, and explore South Melbourne's vibrant precinct. 3. Fan zones The new, free 5-day F1 Melbourne Fan Festival 2025 is being held at Melbourne Park and is packed with fan activities including Virtual Driver Selfies, F1 Blast Lane, an iconic F1 show car, and a dedicated game zone.  Crown Resorts is “the Preferred Entertainment Venue” and is hosting a number of key activations: • The 2025 Motorsports FanZone on Crown Riverwalk features high-calibre entertainment, stunning car displays, racing simulators, and a wide range of merchandise • The Crown Riverwalk is also hosting the Red Bull Fan Zone with driver Q&As, a racing simulator, photo opportunities, live DJ, and a massive screen to watch the action • Other notable activation include roving entertainment (Crown PitCrew and flash mob dancers) and the Crown Pit Stop VR experience The Atlassian Williams Racing Fan Zone presented by Kraken is live at the Atrtium, Federation Square. Have you seen any other F1-themed activity worth noticing? #sportsmarketing

Thank you to everyone who joined us at our very first Happy Hour sports industry networking event! In partnership with MEE Agency, we were blown away by the incredible turnout of 150+ sports industry professionals and we couldn’t have asked for a better crowd. Thanks to our amazing event partners 🙏 This event wouldn’t have been possible without our incredible event partners who took a chance on us and helped bring it to life: Peak Install - who very generously supplied our event signage. The team is amazing to work with, and we’d highly encourage you to use them for your upcoming signage requirements. Creative Friend Studio - The creative force behind our event branding. Prince Sports & Entertainment – Huge thanks to Britt Prince and Georgia Sheehan for helping us spread the word and welcome guests on the day. Asahi Beverages - Because great conversations deserve great drinks. Cheers to Asahi Super Dry for keeping the good vibes flowing! What’s Next? We’re already planning future networking events so stay tuned for future announcements. We hope you had as much fun as we did and we can’t wait to do it all again! #sportsmarketing #sportsbusiness

Brands are getting active in the lead up to the Formula 1 Australian Grand Prix. There have been some exciting brand partnership announcements and activations among global partners, event partners, teams and drivers. Here's some worth noticing: LVMH LVMH signed a new 10-year global partnership with Formula 1 (reportedly worth US$150m per season) which will see Louis Vuitton, Moët Hennessy and TAG Heuer active across the season. • Louis Vuitton became Title Partner of the "Formula 1 Louis Vuitton Australian Grand Prix" and has created custom Trophy Trunks to showcase the awards for the top 3 drivers • TAG Heuer has replaced Rolex as the official timepiece American Express Amex is expanding its presence as the Naming Rights Partner of "The American Express Lounge” which will host the highly anticipated Glamour on the Grid launch party, bringing together A-listers and industry leaders. MECCA Brands “MECCA MAX” is returning for a 2nd year, providing complimentary makeup applications, photo moments, product offerings and space to lounge for tired feet. Pernod Ricard (St Hugo) Daniel Ricciardo featured in a new campaign (via Emotive | Creative Agency) to launch Enchanté Rosé, his latest collaboration with St Hugo Wines, and transformed Dan Murphy's South Melbourne into ‘Dan Murphé Quad Lock The Quad Lock OP Zone is returning to Albert Park - the ultimate destination for Oscar Piastri enthusiasts featuring special Q&A sessions, access to official merchandise, and an exciting giveaway competition. Crown Resorts Crown is the Naming Right to the “Crown Lakeside Festival” featuring Fatboy Slim, The Living End, Spiderbait, Tones and I, Baker Boy and Anna Lunoe. Red Bull The Crown Riverwalk is also hosting the Red Bull Fan Zone with driver Q&As, a racing simulator, photo opportunities, live DJ, and a massive screen to watch the action. TCL AUS.NZ TCL is set to launch a “Race to Greatness” activation (via Twenty3 Sport + Entertainment) and is offering fans the chance to win 1 of 3 Double Passes to the track. Porsche Cars Australia A massive “South Melbourne Porsche & Coffee” exhibition allowed Porsche owners and enthusiasts to get up close to an amazing fleet of Porsche cars, grab a coffee, and explore South Melbourne's vibrant precinct. Atlassian Australian software giant Atlassian became the Official Title Partner and Official Technology Partner of “Atlassian Williams Racing” as part of a long-term deal that was described as “the largest deal in the team’s 48-year history”. Airtasker Sydney-based Airtasker signed on as a partner of the Visa Cash App RB F1 Team (VCARB) for the 2025 F1 season, and are aiming to bring attention to the often-overlooked contributions of VCARB's pit crews and engineers. Grill'd Grill’d announced a new collaboration with Oscar Piastri, launching the limited edition "Oscar Piastri Burger". Culture Kings An F1 McLaren was bumped-in to its Russel St, Melbourne store. #sportsmarketing

North Melbourne FC officially launched the 2025 Good Friday SuperClash and welcomed leading global toy and family entertainment company Mattel Asia Pacific (Brand portfolio: Barbie, Hot Wheels, Uno) as the presenting partner Kia Australia Pty Ltd renewed its major partnership with the Brisbane Broncos until 2029 and its logo will remain on the front of the NRL and NRLW on-field jerseys The British & Irish Lions and Rugby Australia announced Unilever’s male care deodorant Dove Men+Care as a partner for this year’s series in Australia which is launching a bespoke range of British & Irish Lions and Wallabies branded products Women’s fashion label Forcast Official partnered with the NSW Waratahs Women and will supply their formal wear needs for the next 2 years Melbourne Storm extended its major partnership with RedZed for a further 3 years, whose logo will remain in prime position on the front of the jersey until the end of the 2028 season Sydney Swans announced a 2-year deal with diversified marketing company IVE Group which will support the Swans’ printing needs, local area marketing, and content creation TCL AUS.NZ is set to launch a “Race to Greatness” activation (via Twenty3 Sport + Entertainment) at the Formula 1 Louis Vuitton Australian Grand Prix 2025 Western Sydney Wanderers FC entered a new partnership with the NSW Service for Treatment and Rehabilitation of Torture and Trauma Survivors to provide refugee and asylum seeker women and girls with an opportunity to participate in a weekly football program (Made possible through the Australian Government’s $136m investment in sporting grants) Southern Cross Austereo extended its partnership with the North Queensland Toyota Cowboys for a further 3 years Cronulla Sharks’ Nicho Hynes and Kayal Iro met with pop star Katy Perry (384m followers on social media) and presented her with a signed Sharks jersey - she “Reps the Sharks now” The AFL - Australian Football League announced that Sneaky Sound System and Hermitude will headline AFL Gather Round Entertainment as Pepsi Collective tickets went on sale New Balance and Kic launched “The Morning Runway” a free morning run club every day between March 2-5, up against the backdrop of the Melbourne Fashion Festival Gold Coast Titans announced a unique collaboration with global music sensation Cody Simpson who will provide the soundtrack for the club’s 2025 season Both the Ultimate Fighting Championship and WWE will return to Perth later this year as part of a blockbuster new 4-event deal between the WA Government and TKO that will run until the end of 2026 Netball Australia announced that the 2025 Suncorp Super Netball Grand Final will be held at Melbourne’s Rod Laver Arena in August To view more and have this updated directly to your inbox: https://lnkd.in/gwYiBxKz #sportsmarketing

Why the launch of Basketball.com.au is worth noticing 👇 Over a decade ago, NBL owner Larry Kestelman acquired the highly valuable Basketball.com.au domain without an immediate plan, but with a vision for the future.   With basketball surging across Australia, from the NBL and NBA to the WNBL and grassroots level, the LK Group (Melbourne) has now unveiled a new-look "Basketball.com.au / BouncePass" platform, designed to drive the game's growth nationwide.   What is it?    Basketball.com.au is a new digital hub that unites all levels of Australian and International basketball under one platform, covering: 1. Domestic: NBL, WNBL, NBL1, Foot Locker National Championships and UGC 2. International: NBA, WNBA, NCAA, FIBA, EuroLeague, Basketball Bundesliga It delivers always-on basketball content, including: • News, views, reviews • Live scores, schedules & stats  • The best of News Corp Australia basketball content    What’s the strategy?   The way fans engage with sports is evolving, and online content is now the primary gateway for younger audiences. According to Deloitte, 90%+ of Gen Z fans consume sports via social media. basketball.com.au is leveraging online to grow, and future-proof basketball.    Things worth noticing:    1. Online creators are key Digital creators are reshaping sports media, just look at the impact in golf: https://lnkd.in/gGbMqBUX   Basketball.com.au is embracing this shift by building its own creator economy. The first major signing? NBA Champion and 2019 NBL MVP Andrew Bogut, who joins as a columnist and regular contributor. More: https://lnkd.in/dh4r_TRx   2. AI Powered Content Creation AI is revolutionising sports media across the world - e.g. IBM has partnered with the US Open & Wimbledon to generate AI-driven stories at scale. More: https://lnkd.in/dYCS_CQb   Basketball.com.au is following suit, leveraging AI through Brand Ninja to create timely, high-volume content, while their editors’ oversight ensures accuracy and authenticity.    3. Future Vision   Six weeks after launch, the platform already is delivering high-quality content via its website and social channels, but the outlet has long-term plans. With a vision of being a one-stop-shop for Basketball fans in Australia, expect to see more platforms and new opportunities to watch the best basketball from across the country, and the world. More digital engagement = More fans = More opportunities for Australian basketball.   Basketball.com.au isn’t just another website, it’s a strategic move to reshape the way basketball is experienced in Australia. By embracing digital innovation, online creators, and AI-powered content, it’s setting the foundation for the sport’s next era of growth. #sportsmarketing #sportsbusiness

Don't forget to grab your tickets to our first ever sports industry networking event - There’s only 2 days left! We’re expecting a healthy turnout (100+ pax so far) and for the guest list to quickly grow over the next 48 hours so make sure you reserve your place before it’s too late: https://lnkd.in/g8Xx6YEx Who's attending? So far, people from top organisations such as: Bastion, Victorian Government, Essendon FC, Mattel, National Basketball League, FutureLabs, TGI Sport, Handy Squid, Medibank, Harry the Hirer, Western Bulldogs, Golf Australia, Melbourne FC, Atlassian, Melbourne & Olympic Park, Collingwood FC, Graffiti, SportsCloud Australia, Hockey Victoria, Red Exhibition, Australian Sports Foundation, basketball.com.au, Kode Group, Marvel Stadium, School Sport Victoria, MAAKE, Analyst Economy / Scout, Tradable Bits, Max Events, Australian Football League, Cricket Australia, Deakin University, iReel, Crown Resorts, Bursty, Spacecube, Tennis Australia, Max Events... Plus people who are: Popular podcasters, Freelancers, Graphic designers, Recruiters etc. What to expect: A late afternoon of post-work casual drinks in a fun and informal setting. Drinks at Happy Hour bar prices. Who should come: The invite is open to those from agencies, rights-holders, brands, athletes, media, suppliers, recruitment, government, startups, education, or anyone else that has a passion for the industry and would like to connect. We're pumped to be working alongside friends Stephanie Willox and Darcy Keighran from MEE Agency to deliver this event. Thanks to our partners 🤝 Asahi Beverages who is helping make Happy Hour, extra special – get there early for Free Asahi Super Dry or Good Tides Seltzer on arrival (3–4 PM) Peak Install who is supplying signage to dress up the space. Creative Friend Studio who has kindly produced our incredible event branding. Prince Sports & Entertainment for helping spread the word. Know someone who should be there? Tag them below or share this link to help us give it one last push! Looking forward to seeing you there! #sportsmarketing #sportsbusiness

How the National Basketball League (NBL) became "Australia’s fastest growing sporting league" 👇 The 2024/25 Hungry Jack’s NBL regular season experienced another season underlined by immense growth. More: https://lnkd.in/gpyviT-7 Here’s some noteworthy tactics they’ve used to help fuel its rise, attract new fans and engage with existing ones: 1. HoopsFest In partnership with the WA Government and Tourism Western Australia, the league introduced "HoopFest", a new multi-day festival in Perth that featured: • NBL & WNBL teams competing in the same location • Foot Locker U18 Club Championships • Fan zone • Sneakerland exhibition • Music, food and loads of other entertainment • A giant Boombox activation at RAC Arena with DJ Hayden James spinning tunes 2. Reebok Sponsorship Activation The “Pumped By Reebok” activation has seen many high-profile sports stars, digital creators, influencers and media personalities promote themselves on social media whilst sitting courtside, wearing Reebok shoes. Notables guests: Andy Lee, Brendan Fevola, Mason Cox, Fifi Box, Brooke Blurton, Celeste Joan, Nadia Bartel, Todd Gurley etc. 3. Champion Pride Round A themed-round and collaborative partnership with Champion, Pride in Sport and the Queer Sporting Alliance, which aims to show allyship and improve the understanding of the barriers impacting the LGBTQ+ community in sport. 4. "Summer Shootout" Competition To encourage high scoring, each team was asked to nominate an away game which they think they could score the most points in - the team that recorded the highest score (Cairns Taipans) across the 10 Summer Shootout games collected $50k. 5. Unique Match Day Activations NBL teams continue to innovate on game day: Brisbane Bullets activated its “Teddy Bear Toss”: https://lnkd.in/g5xrtfSV Tyrepower parachuted $10k worth of gift cards to fans: https://lnkd.in/gaKEYbgn 6. Christmas Day Clash The league continued with its experiment of playing matches on Christmas Day - The initiative has been successful to date and it received a large amount earned media coverage: https://lnkd.in/gC_umv5E 7. Brands Getting Active Brands such as Foot Locker have been promoting basketball via its partnerships with the NBL, WNBL & NBL1, Summer Jam, Australian Boomers etc. More: https://lnkd.in/gi8bRNTZ 8. WNBL Acquisition The Wollemi Capital Group and NBL formed a consortium to acquire a majority interest in the WNBL following the completion of the 2024-25 season, with Basketball Australia retaining a minority shareholding. 9. Finals Ambassadors Dan Gorringe, Harley Reid, Jacquie Alexander, Jadé Brycki, Georgie Hansen, and Kevin Achampong were recently announced as “Finals Ambassadors” to help drive fan engagement around the NBL25 Playoffs. The NBL has proven its ability to be strategic and innovative, and with the recent launch of basketball.com.au, it's showing no signs of slowing down. Follow Notice for more. #sportsmarketing

Basketball in Australia is on the rise, from grassroots to the elite level. Key stakeholders across the sport, including the NBL, WNBL, NBA, national and state bodies, and community leagues, are not only driving this momentum but reaping the benefits. Here’s an overview: 1) The 2024/25 Hungry Jack’s National Basketball League (NBL) regular season experienced another season underlined by immense growth: Attendance  • 50 sellout games • +1 million attendees Broadcast • +30% audience Digital • +31% social media followers  • +35% app downloads  • +300,000 fans added to database  • +26% website and app views The NBL is on a clear and rapid growth trajectory and Larry Kestelman has a bold vision for it to become the dominant sport of the Australian summer, much like what the AFL and NRL are to winter. 2) National Basketball Association (NBA) strength in Australia Australia is one of the NBA’s most passionate markets, with strong engagement across key areas. NBA League Pass: Australia is the NBA’s biggest market for its League Pass subscription streaming service outside the US (hundreds of thousands of Australians are subscribers). Merchandise: Australians are among the world’s biggest buyers of NBA gear, turning apparel into a walking advertisement for the league: https://lnkd.in/gRctWRQX Wagering: The AFR recently reported that the NBA generates the highest sports turnover for Tabcorp, outranking the NRL and AFL at any given point in the year. As the official wagering partner, every match is broadcast on the Tabcorp app and into its 4000 retail venues across the country. Australian NBA Talent: There are many Australians playing across the NBA, showcasing their talent on the world stage - Josh Giddey, Patty Mills, Dyson Daniels, Josh Green, Ben Simmons, Dante Exum etc. 3) Basketball participation continues to boom  AusPlay, an annual national survey conducted by the Australian Sports Commission shows that:  • 1.2m+ Australians are actively playing basketball • Basketball is the 2nd most popular team sport in Australia, and the most popular team sport (alongside soccer) for 15 to 24-year-olds Bespoke community-themed sports events are gaining popularity - Summer Jam recently hosted its 3-day summer streetball festival featuring live music, food trucks, beer garden and slam dunk contest. Blue-chip brands such as Foot Locker and Nike (Jordan Brand) that have strong associations with basketball are event sponsors, recognising it as a way to connect with a key section of the basketball community in a new and meaningful way. Drake made a surprise appearance at Summer Jam ahead of his concerts in Melbourne: https://lnkd.in/g3w9MgAU The basketball flywheel is spinning. Momentum is building across all levels of the game, and every stakeholder is playing a role in accelerating its growth. The NBL has been a major catalyst. Part 2 will unpack some of the innovative tactics driving its success. #sportsmarketing