With AI rapidly becoming a part of everyday work life, it's important to know how to get the most out of it. Our AI expert, Ruth Callaghan, has some key insights on developing AI-Q—the human intelligence required to effectively collaborate with AI. Here are some tips to maximise AI in the workplace 👇 *Fun fact: All the images in this carousel are AI-generated!
Purple (formerly Cannings Purple)
Public Relations and Communications Services
Perth, Western Australia 3,288 followers
We start and shape conversations that matter.
About us
Purple is one of Australia’s leading marketing and communications agencies – using insight, impact, influence and innovation to drive positive change for our clients, our people and our communities. We start and shape the conversations that matter using a unique mix of media, investor and government relations, stakeholder engagement, smart digital solutions, brand strategy and creative campaigns. Our integrated approach is what has driven our growth, and our clients' success since 2004. Headquartered in Perth, and with global creative transformation company WPP as a cornerstone shareholder, clients benefit from unrivalled local networks and knowledge, as well as on the ground support in nearly every market in the world. Find out more at www.purple.au and sign up to our Insights at https://www.purple.au/insight/
- Website
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https://purple.au/
External link for Purple (formerly Cannings Purple)
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Perth, Western Australia
- Type
- Privately Held
- Founded
- 2004
- Specialties
- corporate affairs, stakeholder communications, online communication, crisis management, media relations, community consultation, branding and identity, corporate collateral design, social media, graphic design, government relations, and investor relations
Locations
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Primary
Get directions
123 St Georges Terrace
Brookfield Tower 2
Perth, Western Australia 6000, AU
Employees at Purple (formerly Cannings Purple)
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Warrick Hazeldine GAICD
ASX-listed Chair | NED | Co-founder at Purple (formerly Cannings Purple), part of the WPP Group | Company & NFP Director | Private Equity | Energy…
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Ruth Callaghan
Director @ Cannings Purple | Gen AI, Innovation, Digital Communications
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Jo Monery
Director at Purple | Public Relations | Brand Strategy | Communications | Integrated Marketing
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Richard Harris
Public affairs and policy specialist
Updates
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With state and federal elections happening around the same time next year, now is the perfect moment to align your projects with government priorities and build strong relationships with key decision-makers. Make the most of this unique political alignment and position your projects for success with these four tips 👇 🔗 For a deeper dive, read this article by Government Relations specialist, Keira McConkey: https://lnkd.in/gj_tMGme.
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A great example of the work Gerard McArtney and Jo Monery are doing with Darktrace Regional VP Sushant Arora to get the message out – it’s never been more important for companies to take their cybersecurity seriously. https://lnkd.in/gFCKsxPt
It was a pleasure to speak with Joshua Smith at MiningNews.net about the Australian Government’s recently tabled #cybersecurity bill. The significant number of high-profile cases in the mining industry raises the question: why, specifically, are mining companies attacked? Often, the answer is simply because they have the cash to pay. Mining companies — and particularly publicly listed ones — are known to have big balance sheets. Even junior explorers often have several millions of dollars in the kitty. And the consequences from an attack often go beyond the payment demands: · Companies suffer reputational damage · IP and material data is stolen · Sensitive data and personal information are shared online Moreover, the impact on operational technology (OT) in the mining sector can be severe. Cyberattacks targeting IT systems can lead to attackers gaining access to OT, potentially causing disruptions in critical operations, compromising safety systems, and leading to production shutdowns. Ultimately, investors lose out when hits to profit, credibility and reputation directly affects share prices. It is a company's duty to its shareholders — the owners of the business — to ensure its cyber maturity can stay ahead of the curve. Darktrace
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For many companies, the AGM can feel like just another formality - but it’s actually one of the best opportunities to connect directly with shareholders, showcase your company’s progress, and lay out the vision for the future. Madigan Gordon outlines some essential tips to help you turn the AGM into more than just a tick-box exercise ✅ 🔗 Read more on Investor Insight: https://lnkd.in/g8eNH2tx.
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With WA’s electoral boundaries changing ahead of the 2025 State Elections, critical minerals, potash, iron ore, and gold projects will be impacted. The North West Central electorate will be split into the Midwest, Kalgoorlie, and Pilbara electorates, meaning companies need to adjust their strategies for engaging with local MPs who play a key role in project approvals and funding. Renee Wilkinson, Director at Purple, highlights the importance of building these relationships now to secure the support needed for success. Read more: https://lnkd.in/grVfSXmd.
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Last week, Ruth Callaghan facilitated two key sessions at CEDA - Committee for Economic Development of Australia's AI Leadership Summit! Ruth led discussions on the evolving role of AI and its impact across industries. From healthcare and business to education and scam prevention, speakers shared diverse insights into how AI is shaping the future. Exciting times ahead as we watch its impact unfold!
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Raising the bar for mental health! We are proud to be supporting Revo Fitness and Lifeline WA in the Lift for Lifeline WA, rallying the community to support West Aussies who turn to Lifeline WA in crisis every 28 seconds. Today Revo Fitness is donating 50 cents for every squat, lift and rep completed at five of its busiest gyms. The aim is to raise $15,000 to support Lifeline WA as they face an unprecedented surge in demand for their critical services. Purple has supported Revo with ambassador engagement, partnership activation and media relations. A big thank you to Andrew Holder, Lorna MacGregor, Will Schofield and Wilbur the Wildcat for vocally supporting the event. If you would like to support this cause, please visit: https://lnkd.in/g6bkqKXP Flora Lolev Jim Shaw Mel Newcombe Lainey Smith #LiftforlifelineWA #LifelineWA #RevoFitness #MentalHealthMatters
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From rethinking content strategies in the UK construction sector to guiding clients through communication challenges across professional services and not-for-profits, Danika Ferguson has seen how well-crafted messaging can break barriers, build connections, and even shift perspectives. Find out more about Danika here 👉 https://lnkd.in/gJsz6fE5.
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Our digital marketing expert, Glenn Langridge, recently shared the stage at UWA Alumni's 'Get Career Connected' event alongside Amitha Preetham, David MacLennan, Vanessa Costanzo, and chaired by Rhiannon Compton. Once sitting in the audience, wondering where his career might take him, Glenn is now sharing his journey, insights, and advice with the next generation of professionals. A full-circle moment!
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Let’s take a #ThrowbackThursday with our very own Ray Jordan as he shares memories from his early days as a journalist at The West Australian. Ray started as a cadet journalist in 1976, recalling the chaotic newsroom with typewriters clacking, telex machines buzzing, and cigarette smoke in the air. Despite all the changes over the years, Ray’s love for journalism hasn’t faded. His advice? "Embrace change, or risk becoming as obsolete as an old typewriter."