Snaffle

Snaffle named presenting partner for Katy Perry’s Australian tour via Habitat M Sam Brownbill: “Unexpected partners and unconventional matches are exactly what modern, digitally-lead consumers are looking for.”

💥 HABITAT M, SNAFFLE, AND KATY PERRY 💥 When we thought we couldn’t have any more fun or brainstorm any more big ideas working with our amazing client Snaffle comes this unique, out-of-the-box, and oh-so-very exciting opportunity, where we are stoked to announce that Snaffle is the exclusive presenting partner for the upcoming ‘The Lifetimes Tour’ of pop sensation, and global music icon, Katy Perry. As an innovative, e-commerce retailer competing in a highly competitive market with deeply established brands, we had to get creative in looking for unexpected partners and unconventional matches for Snaffle to earn a distinct competitive edge, and the key to that was finding opportunities where the competition wasn’t. The decision to partner Snaffle with Katy Perry is a testament to this strategy of identifying out-of-the-box opportunities to enhance Snaffle’s marketing reach and brand recognition, amplify consumer loyalty and increase market share in a competitive and increasingly fragmented media landscape in what we think will be a transformative milestone for Snaffle. The strut is key to the Snaffle brand, as it beautifully captures the feeling customers get when they get what they want, when they want, and how they want when they shop at snaffle.com.au. Katy Perry’s ‘The Lifetimes Tour’ partnership with Snaffle perfectly encapsulates the brand's essence and is why it’s such a great fit. Yes, there are measurable success metrics like customer acquisition, brand awareness, digital engagement and customer loyalty ratings that we’ll be held to account for, but with a 9-month multi-platform media strategy to support this partnership, we are super excited to see this play out. Katy is playing before the AFL Grand Final this week in what should be a banger of a performance 🔥 and will no doubt remind everyone just how amazing a performer she is, which means you'll all want tickets to Katy Perry’s upcoming ‘The Lifetimes Tour, so to do that, go to https://lnkd.in/gh-v_fmV to register for pre-sale access! Outside of getting Katy Perry tickets, if you are looking for big ideas to help grow your brand, 🚀 then follow us Habitat M and even better, give us a call! #habitatm #sambrownbill #growthisinournature #growthspecialist #media #mediaplanning #mediastrategy #katyperry

💥 HABITAT M, SNAFFLE, AND KATY PERRY 💥 When we thought we couldn’t have any more fun or brainstorm any more big ideas working with our amazing client Snaffle comes this unique, out-of-the-box, and oh-so-very exciting opportunity, where we are stoked to announce that Snaffle is the exclusive presenting partner for the upcoming ‘The Lifetimes Tour’ of pop sensation, and global music icon, Katy Perry. As an innovative, e-commerce retailer competing in a highly competitive market with deeply established brands, we had to get creative in looking for unexpected partners and unconventional matches for Snaffle to earn a distinct competitive edge, and the key to that was finding opportunities where the competition wasn’t. The decision to partner Snaffle with Katy Perry is a testament to this strategy of identifying out-of-the-box opportunities to enhance Snaffle’s marketing reach and brand recognition, amplify consumer loyalty and increase market share in a competitive and increasingly fragmented media landscape in what we think will be a transformative milestone for Snaffle. The strut is key to the Snaffle brand, as it beautifully captures the feeling customers get when they get what they want, when they want, and how they want when they shop at snaffle.com.au. Katy Perry’s ‘The Lifetimes Tour’ partnership with Snaffle perfectly encapsulates the brand's essence and is why it’s such a great fit. Yes, there are measurable success metrics like customer acquisition, brand awareness, digital engagement and customer loyalty ratings that we’ll be held to account for, but with a 9-month multi-platform media strategy to support this partnership, we are super excited to see this play out. Katy is playing before the AFL Grand Final this week in what should be a banger of a performance 🔥 and will no doubt remind everyone just how amazing a performer she is, which means you'll all want tickets to Katy Perry’s upcoming ‘The Lifetimes Tour, so to do that, go to https://lnkd.in/gh-v_fmV to register for pre-sale access! Outside of getting Katy Perry tickets, if you are looking for big ideas to help grow your brand, 🚀 then follow us Habitat M and even better, give us a call! #habitatm #sambrownbill #growthisinournature #growthspecialist #media #mediaplanning #mediastrategy #katyperry

Snaffle named presenting partner for Katy Perry’s Australian tour via Habitat M Sam Brownbill: “Unexpected partners and unconventional matches are exactly what modern, digitally-lead consumers are looking for.”

Snaffle struts with global superstar Katy Perry! Katy Perry, one of the best selling music artists of all time, is returning to Australia in 2025 for ‘The Lifetimes Tour’ presented by Snaffle. Currently in Australia to perform live at the MCG for the Telstra Pre-Game Entertainment this Saturday at the Toyota AFL Grand Final, Katy Perry's first tour in six years will see her in concert in Sydney, Melbourne, Brisbane, and Perth next June, where she will perform all the hits. “It’s a party and everyone is invited”, says Katy. Paul Winslow, Chief Marketing Officer at Snaffle commented “We are delighted to be the naming rights partner for Katy Perry’s 2025 Australian tour. It’s a great opportunity to align our brand with a global superstar who encapsulates the confidence of Snaffle shoppers getting what they want when they want. We’re particularly excited about announcing a series of exclusive activations offering fans memories that will last Lifetimes.” Snaffle customers can strut their way to the Katy Perry Lifetimes Tour. Our pre-sale runs from 9am on Tuesday October 1, 2024 through to 8.59am on Thursday October 3, 2024. For details go to https://lnkd.in/gh-v_fmV #katyperry #katyperrytour #snaffestrut #snaffleshop Aspire42

Last week we brought the fun and glamour down to Melbourne to celebrate the season 2 launch of FBoy Island Australia on BINGE 🏝 🔥 For a Foxtel Media first we partnered with show sponsors Vodka Cruisers (Asahi Beverages) and Snaffle to bring their brands to life at the launch. Joined by the three leading ladies of the season Krystal, Nicole and Ally who spilled the tea on what is to come on the upcoming season as we watch the drama and fun unfold weekly on BINGE. #fboyisland #isawitonbinge #australiasmostwatchable #partnerships Foxtel Group Erin Zillman Olivia Hay Sarah George Rian Wisemantel Dolly Herbert Mack Rivett Alexandra Hazlehurst Chiara Attard

And That’s a Wrap! 🎬 Catch the highlights from the Snaffle Sparklebot Event in Sydney last Saturday, held in collaboration with Foxtel Group BINGE for the launch of FBoy Island Australia.   The Sparklebot camera stole the show with its cutting-edge technology—a robotic arm equipped with a high-frame-rate video camera capturing breathtaking slow-motion footage, providing guests with a unique experience. The entertainment was elevated by FBoy Island Australia's host, Abbie Chatfield, along with cast members Ally Woodfall, Krystal Thomas, and Nicole Mitrov, adding flair and excitement to the event.   We were thrilled to see so many inspiring individuals strutting their stuff! Watch the recap to relive the excitement and see what made this event truly special.   Snaffle. The home of bite-sized payments. #SnaffleStrut #Sparklebot #EventRecap #FBoyIslandAustralia #FoxtelMedia Aspire42 

⚡ There is no denying the power of integration but then there is taking it to the next level! 🔊 We have a clear remit to make Snaffle a household brand and to bring to life a Strut, a feeling that you get when shopping at Snaffle. 💫 So when presented an idea using a Glambot (If you don't know what it is, look it up) in association with a show that is all about Strutting, it just had to be done. 🕺 Integrated assets, leveraging IP and a branded media first activation with BINGE and Abbie Chatfield that allows audiences to bring to life their own Strut is something we are all about at Habitat M & David Ross 👏 Full credit to Paul Winslow, Jim Moores, Paola Kohl as well as the great team at Foxtel Media & Foxtel Group #bigideas #foxtel #snaffle #FBOY #growth #brand #marketing #glambot #habitatm #growthisinournature #activation

It’s Full Stream Ahead on BINGE with our exciting new partners for season 2 of FBoy Island Australia: Asahi Beverages and Snaffle This season features two groundbreaking BINGE streaming partnerships that bring new innovations to the series from screen to store. It’s been an incredible experience to collaborate with both these wonderful advertising partners and their media agencies who have all supported big, bold and innovative ideas from the beginning. Stay tuned for more! Foxtel Media Foxtel Group BINGE Asahi Beverages PHD Ryan Wahl Elizabeth O'Dowd Angelique Kyritsis Snaffle Habitat M Sam Brownbill Paul Winslow Alexandra Hazlehurst Chiara Attard Jim Wilson Mack Rivett Rian Wisemantel #foxtelmedia #australiasmostwatchable #integration #sponsorships #streaming #advertising #FboyIsland

What an amazing Snaffle brand activation last Saturday in Sydney where Westfield Warringah visitors had the chance to strut their stuff in the famous Sparklebot camera alongside the cast of FBoy Island Australia! Brilliant work by the BINGE , Snaffle and Habitat M teams to bring the Strut to life and show everyone that getting what you want, when you want it, is easy! 🕺🏻👓