Social Status

The August Public Engagement Rate benchmarks were all down (or at best, stable) across all the main social media channels. Public ER is calculated as the publicly visible engagements on posts divided by the size of the community. Compare your Engagement Rate against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

August Growth Rate benchmarks were all up across all the main social media channels except YouTube. Building a subscriber base on YouTube is tough!! Compare your monthly Growth Rate against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

August benchmarks for Organic Reach Rate are here and the dream run for Facebook continues. While 2.16% Organic Reach Rate might not seem like much, this is a considerable increase when you look back at 2024 and how Facebook ORR was sub-1% in January this year. Organic Reach Rate (ORR) is the percentage of people who saw posts organically (ie: without paid ads / boosting). ORR is the best indicator you have of understanding what percentage of your community are actually seeing your posts. Compare your ORR against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Facebook Click Through Rate (CTR) benchmark continues its 4th straight month of declines. Meaninwhile in LinkedIn land, things are looking pretty sweet with 18.26% CTR 📈 Compare your CTR against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Our monthly Growth Rate benchmarks are live for all the main social media channels. Taking out the Gold Medal for growth for the 2nd time in a row was LinkedIn, followed closely by Instagram, then Facebook. 🥇 LinkedIn 1.38% 🥈 Instagram 1.04% 🥉 Facebook 0.71% Twitter 0.10% YouTube 0.09% Compare your monthly Growth Rate against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Public Engagement Rate benchmarks continue to fall in July across all the main social media channels except Instagram and X where Public ER was up 0.13 percentage points and 0.02 percentage points respectively. Public ER is calculated as the publicly visible engagements on posts divided by the size of the community. Compare your Engagement Rate against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Facebook’s 3-sec Video View Rate benchmark has halved in just 4 short months. But why? This benchmark is based on Video Views of at least 3 seconds which is the default for Facebook. Importantly, the 3-second Video View metric only relates to Facebook Videos, not Facebook Reels. Once considered short, 3-seconds might be considered more of a ‘longer’ watch time given the fact that Reels (and TikTok) has changed the game and turned us all into hyper-scrolling addicts with super short attention spans. Facebook Reels don’t have a 3-second Video View metric and are instead treated just like Instagram Reels. Facebook counts a ‘play’ immediately (at 0-seconds) for all Facebook Reels. LinkedIn VVR on the other hand is on the way back up after a bit of a rollercoaster ride over the last 12 months. Like Facebook Videos, LinkedIn counts a video view at 3-seconds by default. Compare your VVR against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Organic Reach Rate benchmarks have landed for July and what a month Facebook had. Facebook ORR has broken through to levels not seen since September last year! 📈 Organic Reach Rate (ORR) is the percentage of people who saw posts organically (ie: without paid ads / boosting). ORR is the best indicator you have of understanding what percentage of your community are actually seeing your posts. Compare your ORR against the benchmark with Social Status: https://lnkd.in/dz8WTJp #socialstatus #socialmediaanalytics #socialmediabenchmarks

Don't just take our word for it... Social Status was rated #1 out of 21 social media analytics tools by The CMO! 🏆 https://lnkd.in/g8vyrzXS #socialstatus #socialmediaanalytics #thecmo

LinkedIn's new Ad Library brings their ad transparency initiative to a separate searchable Ad Library, much like Meta's Ad Library. No need to visit individual Company Pages and filter posts by ads. You can now view all LinkedIn advertiser content in the new LinkedIn Ad Library. This is a great move for advertiser transparency especially in the current climate. #linkedin #socialstatus #socialmediaanalytics Check it out: https://lnkd.in/eTUphYnz