STARK MATTHEWS

We’re so thrilled to announce two fantastic and well deserved promotions within the STARK MATTHEWS team.   Lucinda Bain is stepping into the spotlight as our new Account Director. Lucy’s journey with us has been nothing short of incredible. She’s joined us as a Senior Account Manager two and a half years ago and has grown tremendously during that time. She’s not just smart and strategic—she’s the powerhouse behind many of our successful campaigns and that regular drumbeat of buzz that drives our ‘always on’ PR activity and shiny results for our clients. Her dedication and creativity have helped bring us where we are today, and we can’t wait to see her shine even brighter in this new role.    Then we have Hannah van Otterloo, who due to her outstanding leadership, strategic insight, and kind approach is stepping up to our most senior role we’ve had at SM—Senior Account Director. Hannah is a true leader and her vivacious energy and clever ideas, combined with her whatever-it-takes approach leave a lasting impression on everyone she meets. She’s not just a colleague; she’s a key part of heart and soul of our team, always bringing kindness and a memorable touch to everything she does.    Lucy’s and Hannah’s promotions are a testament to their hard work, creativity, and unwavering dedication our clients and our agency. We couldn’t be more thrilled to have such incredible talents leading the way alongside our agency directors Anna Stark and Tahira Matthews.

There’s nothing like an event to bring together the beauty community, so what better way to launch Ardell’s NEW Seamless Underlash Extensions? To spread the news, STARK MATTHEWS hosted Ardell’s Night In at The Ivy Penthouse, showing how easy the lash extensions are to apply at home while also honouring the best kind of night out – a night in. Photo opportunities were aplenty with picture perfect set ups in the iconic bathtub, a white feather bed, projections of beloved movies, soldered jewellery and a lash application bar, all complemented with champagne, blue margaritas and gold dusted brownies.

Back in February when the weather was much warmer, we celebrated National Almond Day with L'Occitane Australia by taking their beloved and iconic Almond Shower Oil on the road across Sydney. We engaged the wonderful Kombi & Co. team to work with us to create the L'Occitane Almond Kombi Van - an interactive and memorable consumer activation where passersby could win L'Occitane samples, have their skin hydration tested, indulge in fun games and savour delicious almond or lemon gelato. Did you catch our activation across Pitt Street, Bondi, Manly Wharf, Parramatta Square, or Macquarie University? If so, we hope you enjoyed the experience as much as we did! #NationalAlmondDay #Collaboration #ConsumerActivation #SydneyEvents #L'Occitane #KombiAndCo #Skincare #MemorableExperiences

Extra, extra, RED all about it! 💄   Hot off the press, the STARK MATTHEWS team can’t stop reading…‘The Arden Mail’.   In honour of this year’s International Women’s Day, the STARK MATTHEWS team designed Elizabeth Arden’s very own…‘The Arden Mail’. Highlighting founder, and visionary, Elizabeth Arden.   In 1912 Arden and 15,000 suffragettes marched through the streets of New York City demanding women be given the right to vote. Encouraging women to wear bright red lipstick as a symbol of power and resistance. Such a bold red lip became synonymous with strength and the unofficial uniform of the female liberation movement.   To celebrate International Woman’s Day, every purchase on the Elizabeth Arden Australian website received a free Lip Colour Lipstick. Plus, media and influencer friends received ‘The Arden Mail’ to celebrate modern beauty with a rich RED history. @elizabethardenanz #RedDoorRed

🎉 A walk down memory lane to celebrate recent work 🚀 Here at Stark Matthews, we've experienced a whirlwind of creativity and execution over the last year, making these past 12 months the most outstanding and creatively fulfilling in our 9-year history! 🌟 From groundbreaking campaigns to unforgettable media and influencer events, and from innovative and impactful consumer activations to dynamic brand collaborations; we've been busy bringing our visions to life for our clients in ways we never thought possible. 💼💡*Shout out to the MOST incredible beauty clients for approving our ideas and trusting us to take these ideas to fruition.* However, amidst the hustle and bustle of creating magic, we realised that we've been a tad quiet here on LinkedIn. 😅 Yes, we must confess - we've neglected our LinkedIn page while we've been busy doing-the-work. So, over the coming weeks we'll be taking a stroll down memory lane, revisiting some of the most awe-inspiring moments and projects from the past 18 months. 🎥📸 From captivating media highlights to behind-the-scenes glimpses of our creative process and execution, we'll be sharing it all right here with you. We can't wait to relive these moments with you and showcase the passion, dedication, and innovation that drives everything we do at Stark Matthews. 💪 After all, our motto is Good People, Who Do Good Shit, With Heart for a reason. ✨

Recently Stark Matthews created an unforgettable night at one of Sydney’s most iconic locations, Quay Restaurant to celebrate the newly formulated Immortelle Divine Cream by L’Occitane.  This memorable night saw guests enter through a waterfall of candles to an event showcasing breathtaking Sydney views and delectable cuisine, all while they were captivated by a mesmerising performance from a talented Sydney Dance Co ballerina.