MCMPR

What does it take for an Australian fashion label to stand the test of time in one of the fastest-changing industries?    T: The New York Times Style Magazine Australia recently caught up with OrotonGroup's creative director, Sophie Holt, to discuss its enduring success, the designers she admires, and the Australian painter she hopes to collaborate with. ⁠ A special thanks to Hollie Wornes s for working with MCMPR on this piece.   https://lnkd.in/g-B8wY6w

They say nothing is solved in the dying daylight. Except maybe fashion. Zimmermann and TOD'S for GRAZIA Australia. Discover Grazia's ‘Stranger Things’ editorial now, at the link below. https://lnkd.in/gwhRZ3j4

How does Marie Aubert du Petit Thouars achieve her enviable French style? Sunday Life's Georgie Gordon sat down with MAISON LOUIS MARIE's founder to discuss her wardrobe secrets. See below to read the full article: https://lnkd.in/g_DC8RbU

How did the Smeg Group x DOLCE&GABBANA collaboration generate over 14.5M reach in 24 hrs?   MCMPR transported Australian media and talent to the Mediterranean by turning a luxurious private home in Parsley Bay into Villa Smeg.   Event + Immersive Experience MCMPR unveiled Smeg’s latest partnership with Italian luxury fashion house, Dolce&Gabbana: Blu Mediterraneo with an immersive event combining educational touch-points, style-led storytelling and la dolce vita anchored hospitality allowing the collection to transcend the retail experience.   Content Production Following the event, Villa Smeg was transformed into a creative content studio with MCMPR leading a creative team to deliver over 200 brand-owned product assets across stills and video.   Talent Engagement Working closely with some of Australia’s leading fashion and lifestyle tastemakers, MCMPR engaged talent to create a mix of video, social and recipe content showcasing the collaboration in authentic lifestyle senarios.   PR + Communications MCMPR secured elevated brand storytelling and product placements across a wide cross-section of elevated luxury lifestyle and design titles including the likes of The Australian Financial Review, T Magazine Australia, Homes to Love, Home Beautiful, and Belle.   Bellissimo!

How Zimmermann brought surf and sun to Paris Fashion Week.   At Zimmermann's Spring 2025 RTW collection, Illumination, presented at #ParisFashionWeek, Lauren Sams spoke with Creative Director Nicky Zimmermann on the cult 70s surf film, Morning of the Earth, that inspired the collection.   Go behind the scenes of the sunny afternoon at the Palais de Tokyo with The Australian Financial Review here: https://lnkd.in/gUxBBzsx    #Zimmermann #pfw #mcmprbrands

Bringing two of Australia’s iconic, style leaders together, we are proud to announce frank green and Christopher Esber have partnered on a limited edition collection. Unveiling the partnership on the runway at Paris Fashion Week reinforced both brand’s commitment to artisanal craftmanship, quality and design. Identifying a shared mission for mindful creation, and pride in their Australian DNA, it has been a pleasure to facilitate and work on the conception of this anticipated collection. #mcmprbrands #partnerships #frankgreen #christopheresber #pfw

Jonathan Anderson cuts through the noise at Loewe. Here, Nina Miyashita of Vogue Australia, breaks down Loewe's SS25 #ParisFashionWeek runway of radical reduction. “Noiselessness at Loewe, it turns out, means a crisp edit of intricate craftsmanship and curated surrealism. Reductive, but not dull or drab in any sense of the words, Anderson delivered a gutsy collection that focused on striking lines, bold shapes, and colourful deluges unburdened by too much detail.” Read more on the runway space and SS25 collection here: https://lnkd.in/gYvPwHG3 #mcmprbrands #loewe #pfw

$20,000 GIVEAWAY!! Contour Clinics is redefining the aesthetic landscape with the launch of our Bondi Junction and Crows Nest locations. To celebrate, we’re giving you the chance to win up to $20,000 in tailored treatments. To enter, fill out the form: https://lnkd.in/g6VhDtq5 Want bonus entries? Head over to the first pinned post on our Instagram page for more information: https://lnkd.in/gQTjDSVb Entries close 23rd October 2024. Winners will be announced on 25th October 2024 via Instagram. T&C’s apply: https://lnkd.in/grXTMECZ

bassike has just unveiled its newest store in Melbourne’s CBD, designed by Kelvin Ho, founding director of Akin Atelier. This innovative space marks a significant design evolution for the brand, integrating new materials that highlight their commitment to sustainability and innovative design. The bassike QV store features Natural Brick cast slabs used for display tables and shopfronts, all handcrafted from recycled materials. Recyclable FRP sheets in a vibrant green hue add a distinctive touch to screens, walls, and shelving throughout the space. Click the link below to read the full article on superfuture:

Zimmermann is opening seven new boutiques in the US by the end of 2025 and have no plans to slow down their bricks-and-mortar expansion. Ahead of the new Soho store opening, MCMPR facilitated a conversation with Simone Zimmermann and Madeleine Schulz for Vogue Business to discuss how Zimmermann is strategically building a global brand with a distinctly Aussie sensibility. Click the link below to delve deeper into Zimmermann’s retail expansion: