MCMPR

"Nicky Zimmermann decodes an Australian classic in Paris" Nicky Zimmermann drew inspiration from the iconic Australian film Picnic at Hanging Rock for Zimmermann's Fall 2025 collection, showcased at #ParisFashionWeek. Celebrating the film’s 50th anniversary, Nicky Zimmermann noted on her reference points, “I think for me it comes from a memory of such an incredibly beautiful feminine, mysterious, eerie film, from the music to the way that it’s shot to the storyline. It’s just something, as a film, it’s like a piece of art. It kind of never leaves you. It’s something that you think (about) all the time. It has that presence that stays with you.” Thankyou to Annie Brown for supporting on this feature, read more here: https://lnkd.in/g_79ym4z #PFW #AustralianFashion

"At Loewe, Jonathan Anderson presents his scrapbook of ideas" Presented at the Hôtel de Maisons in Paris, the LOEWE FW25 Women’s & Men’s Presentation blended past and present inspirations, an ode to Jonathan Anderson’s past and present, mid-century art, and Loewe’s enduring legacy. The 18th-century Hôtel de Maisons was transformed for the Fall Winter 2025 presentation, with seventeen themed rooms where the collection unfolded, alongside an eclectic curation of works from the LOEWE art collection and installations featuring familiar elements from past shows, campaigns, and the LOEWE ateliers. Discover the presentation through Vogue Australia’s lens, thank you to Nina Miyashita. https://lnkd.in/gkXJ5v5v #Loewe #JonathanAnderson #PFW

Mumbrella Announces First Session on Fame with Kellie Hush   Mumbrella360 will kick off its 2025 event with an exclusive session led by Kellie Hush, Chief Brand and Strategy Officer at fashion rental platform The Volte   With over 25 years of experience in Australian and international fashion and media, Kellie is widely regarded as one of Australian fashion’s most influential figures. In the session, ‘From Editor-In-Chief to Tech Changemaker: Lessons Learnt in Harnessing Fame,’ Kellie will dive into her illustrious career journey, from her role as editor-in-chief at Harper’s Bazaar to founding The Volte. She’ll share insights on how she harnessed fame to reshape the fashion industry, her transition into tech, and the lessons learned along the way. https://lnkd.in/gSxwiPwA

Ultra Violette Announces US Expansion in Partnership with Sephora Ultra Violette Skincare Violette, the homegrown Australian sunscreen brand that changed the game for SPF globally, announces its long-awaited launch into the US, its 30th international market, with The Australian. Ultra Violette is credited with inventing the sunscreen-meets skincare category with their innovative SKINSCREEN™ formulas. Now the brand continues its rapid global expansion with its first US retail partner, Sephora. Thank you to Danielle Long for working with us on the exclusive announcement. https://lnkd.in/gG5XQkhR

Announcing our exciting new partnership with Australasia’s leading premium department store retailer David Jones, integrating the shopping and rental experience, by turning closets into income generating assets. With technology developed by The Volte, the David Jones website now features a cutting-edge widget, allowing customers to seamlessly turn their purchase into an earning opportunity. Upon checkout, customers can opt-in to instantly save the item to The Volte, ready to lend in the future with just one click, with listings becoming a best-in-class profile that is digitally authenticated maximising rental potential. https://lnkd.in/gMBphgDw

OPPORTUNITIES | We are looking for an exceptional Account Manager to join our specialised team, working with some of the world’s most aspirational brands in our luxury & fashion division. If you’re passionate, driven and energised by the opportunity to bring brand’s boldest ambitions to life, this could be your dream role. Read more at the link below and apply here: careers@mcmpr.com.au https://lnkd.in/gs4CA843.

“Oroton creative director Sophie Holt is making bold moves to reinvent the iconic label” Oroton’s Creative Director Sophie Holt, opens her Melbourne home and discusses her shake up of the Australian heritage brand, styles cues from her grandmother and her search for authenticity at home and abroad. Thank you to Annie Brown and Katrina Israel for working with us on this cover story for this month's issue of WISH magazine You can read the full article here: https://lnkd.in/d3n2JCfa

Mumbrella announces two new keystone clients at MCMPR - Acne Studios and Smeg Australia | Technology with Style   The new accounts re-affirm our drive for setting the agenda in the spheres of luxury, fashion, beauty, lifestyle and retail; delivering an integrated service model that positions its partners at the forefront of an ever-changing landscape.   Founder and director, Marie-Claude Mallat shared, “We are endlessly energised by the opportunity to bring to life the ambitions of some of the world’s best brands and are grateful to have the trust and partnership of both Acne Studios and Smeg Australia – both leaders in their respective categories.”   Thank you to the Mumbrella team, you can read more on the appointments here: https://lnkd.in/gqfATtPD

MCMPR welcomes Smeg Australia | Technology with Style, the Italian brand renowned for its design-led, innovative household appliances. The appointment follows the successful launch of #Smeg x #Dolce&Gabbana Blu Mediterraneo collaboration project led by MCMPR in the latter half of 2024. MCMPR’s collaboration with Smeg will elevate the brand’s presence in the competitive appliance market, creating meaningful connections with both existing consumers and new audiences. MCMPR will be responsible for shaping and executing a comprehensive PR and communications strategy for the brand, focusing on media relations, brand partnerships, consumer engagement, and events. PR + Communications ~ Talent ~ Partnerships ~ Consumer Engagement ~ Events #SmegAustralia #mcmpr

MCMPR has been appointed as the official communications partner for luxury fashion house Acne Studios across Australia and New Zealand (ANZ). The partnership underscores the brand's commitment to the ANZ market; further embedding itself within the region's fashion landscape, currently maintaining four current physical retail locations since first opening in Sydney’s Paddington in 2010. MCMPR will leverage its local insights and world-class expertise in luxury, fashion, beauty, lifestyle, and retail to enhance Acne Studios' brand presence through a tailored communications & talent strategy. MCMPR's leading showroom, product placement and international event services will also play an integral part of the localised strategy. Founded in 1996 in Stockholm, Acne Studios has built a reputation for uncompromised, multidisciplinary creativity, blending fashion, art, and culture in innovative ways. "Acne Studios has always pushed the boundaries of creativity and cultural impact, the partnership naturally aligned with MCMPR’s approach to integrated communications. We look forward to amplifying their unique vision and legacy with Australian and New Zealand audiences." - Marie-Claude Mallat, Founder and Director of MCMPR PR + Communications ~ Talent ~ Showroom ~ Events + Experiences #AcneStudios #mcmpr