The B2B Playbook

Figuring out how to build a demand engine is hard 😰 You'll waste time: → figuring out what to do → following LinkedIn thought leaders trying to piece it together → getting tips from Hubspot's blog → reading books from authors like Joe Pulizzi and Russel Brunson And then try to work out how it fits into your overall strategy, how to measure its success, and how to get buy-in from leadership The good news? 🛠️ There is a process for creating, launching and measuring demand engines that drive revenue for your brand We give it to you in our program - The B2B Incubator (🔓 and applications are open to join!) _________________ It's for: - small b2b marketing teams - who want the strategy, tools, and templates - to grow sustainably and drive more revenue with their marketing _________________ It's no fluff, all actionable The outcome? ✔️better leads ✔️faster sales cycles ✔️more customer loyalty And the CONFIDENCE to know you're executing a long term marketing program that works. 🕺 You also get live consultations with Me _________________ We've had: - Demand Gen marketers - CMOs - marketing managers - heads of marketing - marketing consultants All go through the program and are now following and executing the plan they made Some are now even driving as much as 80% of pipeline with their marketing _________________ 👇 Apply to be part of our next cohort launching 18 November Check below to: - see the full program outline of what you'll learn - apply now for our November cohort! #b2b #b2bmarketing #demandgeneration #contenstrategy

We're hosting our first virtual conference - and talk about star power! Jess Cook is going to show you how to make smarter bets on content. Here's how: SEE BELOW POST FROM JESS --- If you want to make smarter bets, start here. 👇 Minimum viable content (MVC): Content that contains just enough value to validate the strength of an idea In other words, a low-risk way to gauge audience interest so you can decide which stories are worth more of your time. I'm breaking down my exact MVC process at Full Circle — the free, virtual conference for small B2B marketing teams with BIG ambitions. You'll get to see ... ➡️ What solid MVC looks like (with examples!) and why it's an important part of your content strategy ➡️ How MVC helps you test ideas, save time, and pivot quickly based on real-world feedback ➡️ The 𝘦𝘹𝘢𝘤𝘵 kind of real-world feedback to look for ➡️ The must-haves for creating high-value MVC and the nice-to-have elements you can wait on for v2 Mark your calendars for November 20–21. See you there? 🤞 ---- GRAB YOUR FREE TICKET BELOW!

Great positioning is ESSENTIAL to help you punch above your weight as a small team. That's why we're bringing in one of the best there is - Anthony Pierri 🎸-  to run a workshop at Full Circle 2024 Come and learn: + why casting a 'wide net' is killing your marketing + the 4 questions you need to position your product + how to define your market segment And grab a practical positioning canvas template to guide you through the process PLUS! Anthony will go over real-world examples of positioning done 'right' (and hilariously wrong) --- (P.S. Full Circle 2024 is our first virtual conference hosted by the The B2B Playbook and Pallavi Dhody at Draftt) Event is November 20-21st Save your free seat below! #b2b #b2bmarketing  

Thank you to ALL for reaching out and saying such kind things about The B2B Playbook! (these are all reviews from listeners and viewers!) -- For those who have just joined us We break down Demand Generation into simple, actionable steps (it's called our 5 BEs Framework) And we share it every week on The B2B Playbook -- Every week we deliver a fresh: + podcast + youtube video + extended 'how-to' article + newsletter Plus all the goodness here on LinkedIn Join thousands of B2B demand gen marketers each week and check out theb2bplaybook(dot)com to catch it all!

Thank you Planable for featuring George Coudounaris and part of our framework in your Growth Marketing Strategies Guide! 🎉 Most companies build your growth strategies on guesses, not genuine insights The best insights? They come directly from in-depth customer interviews Your world will change when you start doing it #b2b #b2bmarketing  

We’re launching Full Circle 2024 - the ONLY conference for small and one-person marketing teams with big ambitions! 2 days 4 tracks 12 speakers And all the fundamentals that marketing teams need! SO excited to be partnering with Pallavi Dhody at Draftt on this one Get your free invite now at B2BfullcircleDOTcom! 🎟️

Most B2B marketing teams are 1-3 people doing EVERYTHING. Building strategies AND executing them. Managing campaigns AND measuring them. Creating content AND distributing it. Yet most marketing conferences assume a very different reality: + Teams with dedicated specialists for every channel + Fancy marketing automation + The luxury of time to experiment + And BIG budgets That's exactly what Pallavi Dhody and I couldn't stop talking about when we caught-up for a chat 3 months ago. We've both spent years in the marketing trenches. We know what it's like to pull miracles with budgets tighter than deadlines. To get "expert advice" that's so far removed from your day-to-day constraints that it leaves you with more questions than answers – and a healthy dose of imposter syndrome. So we decided to put together the 'right-sized' help for solo marketers and small teams. And we're super excited to give you Full Circle 2024! The first (and only!) virtual conference designed for small-but-mighty B2B marketing teams with big ambitions. No fluff. No "it depends". No impossible-to-implement advice. Just two days of learning from marketing leaders who've been in your shoes. And get battle-tested playbooks for doing more with less - from audience research, to creating content that converts, to distribution Join us online on Nov 20-21st, 2024. Because the size of your team shouldn't limit the size of your impact. Link to get your free invite is down below!

How fast can we rank #1 on Google? We tried something bold with B2B SEO expert Sam Dunning We launched another experiment, seeing: (a) if we could rank no.1 for our 'Money Keyword (b) how fast could we do it --- Those who follow The B2B Playbook may know that we have a 12 week program designed for marketers who want to level up in Demand Gen, and build out their own program After a little research, I saw that there's decent search volume for our 'money keywords': + Demand Generation Course + Demand Generation Training Is it huge? No Is it high intent and worth the effort? YES! --- So I brought in expert Sam Dunning to show us what steps we'd need to take no.1 for our 'money keword' Check out this episode where Sam details the strategy for me to execute. He covers: 1️⃣ How to choose and nail your 'money keywords' 2️⃣ What competitor research you need to do before you start 3️⃣ How to build a best-in-class page to outrank the competition 4️⃣ Easy ways to get backlinks that I hadn't thought of before ---- We took on some pretty big competitors and much larger companies with this one So we needed to go smarter, not bigger💡 ---- We share the results next week (they were pretty damn good) - so if you're interested in seeing the EXACT strategy Sam gave us to achieve this, check out the episode on The B2B Playbook LISTEN, WATCH, or READ it on your favourite platforms below! #b2b #b2bmarketing #demandgeneration #seo  

When you're surrounded by people who have been in the game a long time, you realise there's no substitute for the fundamentals that most ignore.... I'm referring to: + Customer research to gather insights + 80/20 analysis to figure out where to focus + Properly positioning your business + Mapping buying committees and their journey + Deeply understanding your ICP Then of course + Cataloguing the market to see who is in vs out + Consistently creating & distributing expert content to build trust + Having 1:1, 1:Few, and 1:Many interactions with your ICP Not to mention: + Communication plans to bridge sales + CS + Feedback loops between marketing + sales + CS + Shared ICP and target accounts b/w marketing + sales This is everyone working together, to execute their GTM plan These are the fundamentals that build sustainable growth They're hard work to execute, but it makes your GTM fundamentally about people - not platforms. Both your internal team executing it, and your target accounts --- Lots of fun discussing this with Gavin Readman 🔊 and Adem Manderovic I like to say they're part of the 'Alliance of The Reasonable' Separately (in our own timelines), we've all reached the same conclusion that there's no substitute from the fundamentals Gavin Readman 🔊 from Delivery / cs Adem Manderovic from Sales and Revenue Myself from Marketing --- People first. Tech later #b2b #b2bmarketing #demandgen #demandgeneration  

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