markedly.

The secret to crafting effortless project descriptions ✏️ + FREE DOWNLOAD Project copywriting can be tough for even the best of writers. And as a busy designer, you’ve got better things to do than stare at a blank page all day. We have developed a handy workbook that you can use to write about any creative design project. Inside, you'll find 15 thought-provoking questions that will help you extract the "story" from your projects and communicate the true essence of your projects like a pro. Get your free copy here: https://lnkd.in/gtUCKVyb #architecturecopywriting #copywritingforarchitects #marketingfordesigners

What if I were to tell you that you don’t need to do more social media posts to get more work? 🤔 ….that there was a way for you to attract more leads and convert those leads into projects without having to post 5x a week, write a blog, send a newsletter and “put yourself out there”? Over the past few months, we’ve been hearing that leads have been slowing down. Or for some, they’ve almost stopped altogether. We all know leads are the lifeblood of any design studio! So, when they slow down, let’s just say it’s less than ideal… But just because they’ve slowed down doesn’t mean they’re not out there! All it means is that you need a new approach for how to win them over 🤝 We’ve pinpointed a four-step process that will help you nurture your leads so that they’re primed to say “yes” to working with you. It’s the same process we’ve been using with our clients, so we know it works. And now, we're walking you through it in our new guide! Inside the guide, we’ll show you how to create content that converts at each step of the buyer’s journey. We’ll also walk you through a simple strategy for brainstorming content ideas. Finally, we’ll reveal the touchpoints you need in your customer journey if you want to win more work. 👉 Want to try it out? Click here to get your free copy: https://lnkd.in/gSb9nP5w

I had the pleasure of chatting with my lovely business coach Kate Adammo on her Life and Business In Flow podcast! The episode is out now, and you can tune in on your favourite podcast app. We dig into all things marketing, business, and finding the balance of it all! Big thanks to Kate for having me on. Go check it out now and let me know what you think 💕🎙️

Have you noticed how LinkedIn is growing more popular lately? 🤔 Over recent years, LinkedIn has made a big push to encourage users to embrace the role of “creators.” The platform has transformed from merely a job-seeking website to a social media platform where users share inspirational stories, educational carousels, and establish themselves as thought leaders. All while growing BIG followings. If there’s one takeaway that we can glean from this push, it’s that LinkedIn is going all in on personal branding. So, what does this mean for you? More importantly, what does this mean for how your design studio and employees use LinkedIn (if at all)? 👉 In our latest article, we dig into the topic of whether your employees should be posting on LinkedIn. Read it here: https://lnkd.in/gufjTKYn

Curious about what happens during a Markedly workshop? 🤔✍️ We had the pleasure of hosting a Storytelling Workshop at the Deicke Richards studio recently, and the results were powerful for the team. The aim of this session was to help them learn how to discover the essence of their projects so they can effectively communicate the story of their projects. (Because let's be honest, communicating the facts alone can be a bit boring 😴) After a rundown of why we use storytelling as an effective communication tool, we divided the team into pairs where they asked each other prompts to uncover the ideas behind their project, then they presented their story to the team (in a very supportive and encouraging environment 💛). The results? The team gained insights into: ✍️ Effective questions to ask themselves, their clients, and stakeholders to uncover the narrative ✍️ Techniques for actively listening and identifying crucial story elements ✍️ A structured framework for crafting their story ✍️ Strategies to overcome writer's block and perfectionism ✍️ The significance of storytelling within architecture We're so proud of the Deicke Richards team and everything they accomplished in this two-hour session! If you want to learn more about Markedly workshops and how we can help you and your team, tap the link in our bio and check out our website. We have a range of workshops that might just be what you're looking for to empower your team!

There's a quote from John Maxwell that says, “You never really know something until you teach it to someone else”, and I couldn't agree more. Creating the Content Curator Program has been one of the hardest things I've done in my career so far. I've had to take a career's worth of knowledge and condense it in a way that's easy to understand and simple to apply in the real world. All for people who aren't as excited by marketing as I am 😅 But catching up with the participants last week for a group coaching call halfway through the course was the real 'A-Ha' moment for me. It was a safe space where they could ask questions and share their challenges and wins along the way. It was a real 'pinch me' moment where the course I had dreamed about doing was actually happening in real life, and helping people just like I had envisaged. All this is not to congratulate myself, but more so to take a moment to share that feeling of achieving something I had set out to do (and also acknowledge how much I use my hands when I speak 😂)

We're so excited to see our website for Shaun Lockyer Architects has made the Archiboo Awards 2024 shortlist in the Best User Experience category! When Shaun Lockyer's team initially approached us for this project, they were searching for a seamless transition from Wordpress to a user-friendly website that would enhance their brand identity. We refreshed the site with: 💥 a lighter colour palette 💥 large format imagery 💥 simplified navigation 💥 video content embedded throughout 💥 useful content to guide process + FAQs 💥 links to their media features 💥 a map to show where they work throughout Australia The result is a streamlined design that prioritises imagery and videography within a responsive layout to elevate the Shaun Lockyer Architects brand. Thank you to Shaun Lockyer Architects for trusting us with this project, and a massive thank you to Archiboo for shortlisting the site!

So great to see Maytree Studios Pop-Up House featured in Sanctuary Magazine as part of their upcoming Sustainable House Day! With a pop-up roof above the pavillion, master bedroom that opens up into the garden, and outdoor dining area, this project is a prime example of design that prioritises indoor-outdoor living in a sustainable way 🍃 Photography by Alanna Jayne McTiernan

The doors to the Content Curator Program are closing tonight! Are you joining us? 💥🥳 This program is for you if… 👉 You’re just starting out and want to nail your marketing from the start so that you don’t waste any time. 👉 You’ve been in business for a few years, trying to do all of your own marketing and it’s worked to some extent but you’d like to grow your audience. 👉 You’ve been in business for a while now, and while your work has gained some recognition and done solid projects, you’re looking to streamline your efforts and become a more efficient marketer. If you're ready to grow your audience, build your brand, and attract consistent leads (without having to hire a full-time marketer or agency)... Join us now: https://lnkd.in/g2v8jRr8