EntreArchitect™

Is Your Website Helping or Hurting Your Architecture Firm? Your website is more than just a digital portfolio—it’s your firm’s first impression, credibility booster, and lead-generation machine. But too often, architects focus solely on aesthetics while neglecting functionality and strategy. Mark's latest conversation with Jeffrey Ross of CDH explored what makes a great architect website and how to strike the right balance between beauty and business results. Here are a few key takeaways: ✅ Clear purpose – Define what action you want visitors to take (schedule a call, view your portfolio, etc.). ✅ High-quality photography – Professional images can make or break your online presence. ✅ Smart typography – Font choices impact readability, user experience, and overall perception. ✅ SEO still matters – AI-driven search may be evolving, but strong SEO fundamentals are still key. ✅ Video & animation trends – Interactive elements and immersive scrolling are shaping modern web design. If your website isn’t converting visitors into clients, it’s time for a rethink. Learn how to optimize your site for success in my latest article, Why Every Architect Needs a Strategic Website: https://lnkd.in/eH2PraEe What’s your biggest challenge with your website? Drop a comment below! ⬇️ #ArchitectWebsites #WebDesignForArchitects #EntreArchitect

🚨 1 WEEK LEFT! 🚨 If you’re still working long hours and struggling financially, it’s time to take action. Join The 5-Year Financial Turnaround for Firm Owners and start building the financial future you deserve. 📅 March 25-27 | 7:00 PM - 8:30 PM EST 💰 FREE for EntreArchitect Network Members | $197 for Non-Members 🎯 AIA LUs + Lifetime Access to Workshop Materials 🔗 Register before it’s too late! https://lnkd.in/e-ZdtFBf

If working harder was the answer, wouldn’t you already be rich? Here’s why most small firm architects struggle financially: ❌ They never separate business & personal finances ❌ They take on more work instead of increasing profitability ❌ They don’t have a long-term financial plan It’s time to change that. Join The 5-Year Financial Turnaround for Firm Owners and get a real, step-by-step plan to: ✅ Take control of your firm’s finances ✅ Start building personal wealth ✅ Work toward real financial freedom 📅 March 25-27 | 7:00 PM - 8:30 PM EST 💰 FREE for EntreArchitect Members | $197 for Non-Members 🔗 Register now before spots fill up! https://lnkd.in/e-ZdtFBf

Small firm architects work hard—but are you actually building financial security? Many firm owners have no savings, no retirement plan, and no clear financial future. ❌ If you’re still guessing when it comes to money… ❌ If you feel like you’ll be working forever… ❌ If you know you should be making more but don’t know how… This workshop is for you. The 5-Year Financial Turnaround for Firm Owners will give you a step-by-step plan to finally take control of your finances, increase profitability, and build wealth. 📅 March 25-27 | 7:00 PM - 8:30 PM EST 🎯 3 AIA LUs + Actionable Financial Roadmap 💰 FREE for EntreArchitect Network Members | $197 for Non-Members 🔗 Register now: https://lnkd.in/e-ZdtFBf

7 Strategies for Architects to Streamline Workflow and Boost Efficiency Managing project information is a challenge for every architecture firm. In this latest article, we break down key insights from Reg Prentice, founder of Tonic Design Management (TonicDM), on how architects can simplify workflows, improve collaboration, and enhance efficiency. Discover practical strategies to stay organized, work smarter, and build a more profitable practice. Read the full article now: 👉 https://lnkd.in/enuywrBF What tools or strategies do you use to keep your projects running smoothly? Share in the comments! ⬇️ #EntreArchitect #ArchitectureBusiness #ProjectManagement #ArchitectEfficiency #WorkflowOptimization

Cargo Architecture: Innovation Through Specialization What happens when real estate meets modular innovation? Three Squared, Inc. has mastered cargo architecture, turning shipping containers into high-performance buildings. In our latest feature, we sit down with Leslie Horn (CEO) and Breck Edward Norman Crandell (Director of Design) to discuss: 🔹 The journey from real estate development to pioneering modular design 🔹 How specialization in container construction sets them apart 🔹 Overcoming regulatory and industry resistance to innovation 🔹 Finding the balance between site-built and modular construction 🔹 The future of AI-driven architecture and efficiency at scale "If you're comfortable, you're doing something wrong. You gotta stay uncomfortable at all times—that's how progress gets made." – Breck Crandell Read the full article 👉 https://lnkd.in/eZam6f7i #CargoArchitecture #ModularDesign #ShippingContainerBuildings #SustainableConstruction #ArchitecturalInnovation

New Report Alert: Q4 2024 Small Firm Business Pulse Report How are small firm architects faring in today’s economy? The latest EntreArchitect Small Firm Business Pulse Report is out, and it’s packed with insights on billings, project inquiries, contract values, and business confidence. 📉 The BPI dropped slightly from 57.8 in Q3 to 56.8 in Q4 – what does this mean for your firm? 📊 36.1% of firms saw billings decline, while others thrived—are you prepared for the months ahead? 💡 See the top challenges & opportunities small firm architects are facing right now. 👉 Read more: https://lnkd.in/epzpX85k Want to shape the next report? Join the Q1 2025 survey now: https://lnkd.in/e4AMZ8Gd. All participants receive a complimentary copy of the report. #EntreArchitect #SmallFirmBusiness #ArchitectureEconomy #BusinessPulse

Master the art of selling your expertise. In a competitive market, architects need to go beyond design skills and become effective communicators of their value. This article explores the "Four Conversations" framework, a powerful approach by author Blair Enns to transform how architects sell services and build stronger client relationships. ➡️ Key takeaways: 🔘 Shift from vendor to expert: Position yourself as a trusted advisor, not just another service provider. 🔘 Qualify the right clients: Ensure a good fit to avoid challenging projects and foster successful collaborations. 🔘 Communicate value: Go beyond technical details and connect with clients' emotional drivers and aspirations. 🔘 Close with confidence: Offer options that empower clients and demonstrate your commitment to their success. Ready to elevate your sales game? Read the full article here: https://lnkd.in/e6_v_Esm #architecture #businessdevelopment #salesstrategy #clientrelationships #expertadvice #leadership #entrepreneurship

Why Architects Should Embrace Content Marketing In today’s competitive market, architects need more than just great design skills—they need visibility, trust, and strong client relationships. In a recent conversation, Mark R. LePage sat down with Jed Byrne to discuss how architects can use content marketing to establish authority, attract ideal clients, and scale their influence. From simple LinkedIn posts to newsletters, podcasts, and YouTube videos, the discussion explored how architects can start small and stay consistent to see long-term results. Byrne shared how his own journey in content creation has led to unexpected opportunities, strengthened business relationships, and positioned him as a trusted voice in his industry. Architects who want to grow their firms and stand out in their markets will benefit from these insights. Read the full article to learn more: 📖 https://lnkd.in/eHkqV4sw #Architects #ContentMarketing #BrandBuilding #MarketingForArchitects #EntreArchitect

AI is Transforming Architectural Visualization Artificial intelligence is reshaping how architects design, render, and present their projects. In a new article, Mark R. LePage shares insights from his conversation with George Proud, co-founder of Gendo, on how AI-powered tools are revolutionizing the industry. 🔹 Key Takeaways: ✅ AI is enhancing, not replacing, architects’ creative control ✅ The evolution of Gendo from an incubator idea to a game-changing tool ✅ How AI levels the playing field for small and large architecture firms ✅ Practical ways architects can integrate AI into their workflows AI is not just the future—it’s already here. Discover how it’s making architectural visualization faster, more accurate, and more accessible. 📖 Read the full article here: https://lnkd.in/gdg3UD6K 🎧 Listen to the full EntreArchitect Podcast episode with George Proud: https://lnkd.in/gEiTpGRh #AIinArchitecture #ArchitecturalVisualization #GenerativeAI #DesignTechnology #EntreArchitect