The Social Story

I am humbled to be a finalist for the #AsianAustralianLeadershipAwards. It's had me reflecting on my personal journey with embracing my cultural identity and in particular, the opportunities I've been afforded due to my parents' hard work and tenacity.  The unique third culture Asian Aussies live in is still misunderstood by others and even ourselves. I've found greater solace and community by sharing my own misgivings about it. I'm excited that an awards night like this recognises people like me and celebrates the fact that, despite it all, we break down bamboo ceilings and become the people that I hope I'd had to look up to as I was growing up.  Thank you to @asialink.au for the recognition! #AsianAustralianExcellence #AALA2024

Sharing stories aren't just what we do for our clients, it's what we do as a business as well. Last month, I had the opportunity to travel down to Wollongong and present my story to social entrepreneurship to @iAccelerate.  It's not often that you reflect back on all the steps that brought you to where you are. But it was an incredibly rewarding experience. From the businesses I watched my parents run, to the experiences I had in corporate advertising, all these adventures have led me to where I am today.  The day also included 1:1 consultations with the students about both running a social enterprise and marketing it.  This is my favourite part of the business - sharing everything I've gone through and all that I know with others who are making their own difference. #SocialEnterprise #FounderStories  [image description: Tiff sits in the middle of a semi-circle of iAccelerate students in a discussion]

This is the team behind The Social Story. 🌟 We live and breathe all things social media, embracing diversity and creativity on every platform. We get excited with every new update and trend for what opportunities it brings for creative content for our clients. We learn and debate about what makes us Gen Z or a millennial. And we're down in the feeds so you don't have to.  Think of us as the translators between your business and the wild world of social. We help tell your story in a language that people use.  That's the benefit of working with a team like ours. We're putting the tender love and care into your socials so you can focus on creating impact.  Want to see how it works? Get in touch with us today.  #TheSocialStory #SocialMediaAgency #SocialMediaManagement

We're always an open book at The Social Story. We believe that when everyone is equipped with a better understanding of social media, they can make better choices and tell their stories more effectively. It was a pleasure to present to masters students at Centre for Social Impact.

The most important thing about impact storytelling is integrity. Just slapping a rainbow logo doesn't show a commitment to a cause - it's the actions you take to progress the cause forward that matters. This month, we were approached by our clients Rebel Sport about how we could create authentic content around #PrideMonth. It was an honour to be able to help them craft a meaningful message that would make sense for their brand and properly support the LGBTQI+ community. How did we do this? - We consulted with Zoé Kennedy from Spark and Co to hear from their lived experiences and the stories they'd want to hear - We worked directly from Pride Cup to see what would make a difference to them - We celebrated the stories of people with lived experiences - including athletes Caitlin Bunker and Andy Brennan - We ensured that their stories were in their own voice and they had ownership over our edit - We gave recommendations of other ways the business could step up in LGBTQ+ inclusion - We brought these values into our ongoing strategy so that they didn't just end at Pride Month That's what it means to work with a purpose-driven brand. We are embedded in the culture of change and can help guide you through these moments for your brand. Whether you're pursuing a campaign or want to see inclusion embedded in all that you do, we're the team to assist you. Want to see the change we can make together? Get in touch with The Social Story. #SocialMediaForSocialGood #SocialMediaAgency [image description: first image with the heading "A rainbow logo is not enough." Second image lists out the ways to embrace inclusivity, including: "amplify stories, consult with experts, check your own house, make inclusivity the norm." Third image shows the three Instagram posts we created and fourth image has screenshots of positive comments about the content.]

Pride isn't just something that we celebrate each month. Inclusion forms the bedrock of what we do at The Social Story. Through our partnership with Pride by Side, we delivered a workshop for recipients of the Amplify Pride Fund. These organisations are doing vital work to protect and uplift the LGBTQI+ community. And we are always excited to share our knowledge and expertise. In the session, we shared our top tips for fostering relationships with their community, finding efficiencies and how to maximise their storytelling to showcase the incredible work that they do. Thank you GiveOUT Australia and The Aurora Group for having us. If you're interested in booking a workshop for your organisation, we have tailored training sessions to fit your organisation and maximise your impact. #PrideMonth #SocialEnterprise 

How do you navigate the remote work world? It's a simple enough question, and yet working remotely can look different in every team. It can even vary within teams, as no two people will have the same ideal working schedule. At The Social Story, we champion working in your best style. Whether that means working a "normal" 9-5 hour work week, being a night owl or heading into @thecommons. Stay Connected 👨💻: Leverage technology to keep communication flowing. Video meetings, Slack, and virtual coffee breaks help us maintain strong team bonds. Set Boundaries: Create a dedicated workspace and set clear working hours. Balance is key to staying productive and avoiding burnout. Embrace Flexibility: Adapt your schedule to fit your most productive hours. Remote work offers the freedom to work when you’re at your best. Prioritise Well-being: Regular breaks, exercise, and mindfulness practices keep our minds sharp and spirits high. #RemoteTeam 

At The Social Story Co, we're not just about boosting metrics; we're about creating meaningful connections and driving real impact. We're a social media agency that goes beyond the basics. Mission-driven: Our commitment to being a force for good shapes every aspect of our work. 🌟 Audience-first: We understand that engagement starts with compelling storytelling that resonates with your audience. 📣 Inclusivity: We're passionate about representing diverse voices and ensuring our content is accessible to all. 🤝 Remote team: By tapping into a global network of talent, we bring diverse perspectives and creativity to every project. 🌏 We're ready to take social media strategies to the next level and tell stories authentically, connecting audiences to brands in a meaningful way.

Scheduling tools are crucial to helping us stay organised, streamline our collaboration with our clients and save time! And we cannot hide our love for Sked Social. Clients and team members alike have loved how easy it is to collaborate on posts in one, easy-to-use place. Check out our full case study with Sked below.

One of our favourite collaborations is with Pride by Side, a network dedicated to building the capacity of LGBTIQ+ initiatives. With them, we've been able to mentor and consult with incredible organisations that support the LGBTIQ+ community around the world. These organisations are already doing crucial work in their community and oftentimes, marketing is the last thing on their mind. On the flip side, marketing is always on our mind at The Social Story. So when we are able to share our expertise and passions with them, that hits to the core of why we exist as a social enterprise. When you work with The Social Story, you are allowing us to continue with such initiatives and spread our impact further. That's what it means to entrust your socials to a purpose-driven business. If you want to find out more, head to our website thesocialstory.co Image taken at the Pride By Side x Google event held during World Pride Sydney 2023 where we mentored Mujer LGBT from the Philippines. #SocialEnterprise #InclusivityMatters #FindingPride