usual suspects creative

UnLtd Big Dream holds a special place in our hearts and this year, our fourth time producing this incredible event, the media and creative industries united to raise close to $100k for disadvantaged youth. We transformed Town Hall into a dreamy wonderland and hosted an awesome lineup of talent, including our amazing MC Bianca Hunt, Chang from MMAD and a surprise performance from Ziggy Ramo. Can’t wait for next year!

It was so exciting to partner with these viral TikTok brands at the 2024 Thrive Summit last week! Creative Converters Megaphone Seoul Tonic Butterboy & The Marshmallow Co.   Catch us on TikTok alongside a community of over 8.5M Aussies and +350K businesses sharing their stories and connecting with people. #TikTokForBusiness #experientialmarketing

See how we launched the 2024 TikTok Thrive Summit? Very mindful, very demure.    We welcomed over 400 businesses in person and more than 500 virtually to the inaugural event last Thursday. TikTok experts shared valuable insights on how to grow on the platform, and we had the incredible opportunity to partner with a range of viral businesses. Thank you to Adam Woodcock and Fizaa Chaudhary for collaborating with US on this fabulous event! #UsualSuspectsCreative #TikTokThrive2024 #TikTokForBusiness #ExperientialMarketing #TikTokAustralia

It’s all about the little details. Elevated styling, subtle nods to branding and pops of colour were the focus for the TikTok for Business Incubator Summit. Project Director Sammy says, “I wanted to make the event spaces feel completely immersed in TikTok colours while changing up the feel each day. Incorporating the brand's trademark ‘razz’ hot pink in styling elements like floral arrangements complimented the already beautiful Bang Bang restaurant on night one. The venue even created a cocktail in the perfect shade of pink to bring the pop of colour to another touchpoint. It was a more laid-back affair at Bistro C on night two, and we utilised the ‘splash’ blue colour palette in floral arrangements and mood lighting for a more laid-back, beachy vibe." #ExperientialMarketing #EventProducers #eventstyling

We embarked on a tour of the country with our friends at Shift for their annual broker roadshow. Hitting up some awesome venues in Perth, Melbourne, Sydney and Brisbane, the events were an opportunity for Shift to connect with brokers about product innovation and the market at large. Now in our third year of partnership with Shift, it’s been incredible to watch this event grow.

A look at some of the highlights from the incredible TikTok for Business Incubator Summit in Noosa. Nothing makes us happier than creating momentous live experiences and this one was truly special. #UsualSuspectsCreative #EventProfessionals #EventProduction

Bringing together some of Australia's top marketers at the stunning Sofitel Noosa Pacific Resort, the 2024 TikTok for Business Incubator summit in Noosa was bigger and better than ever. We were treated to a keynote from the awesome Joe Brumm, creator of the cultural phenomenon, Bluey, and surprise special guest Dylan Alcott OAM, who stopped by to deliver a powerful session on the Shift 20 Initiative initiative, which works towards increased representation in advertising for the nearly 20% of Australians with disability. We know we shouldn’t have favourites, but this event definitely has a special place in our hearts. Thank you Lauren Phillips, Ted Shelton, Charlotte Goodsir and Vinoli Fonseka for making this one to remember! #UsualSuspectsCreative #TikTokforbusiness #ExperientialMarketing #IndustryEvents

Kicking off #ReconciliationWeek with a throwback to one of our favourite ever live event performances – Ziggy Ramo performing his stunning rendition of Paul Kelly’s ‘Little Things’ at the Global Citizen NOW: Melbourne summit back in March. Beautiful, powerful lyrics that remind us that now more than ever, the fight for reconciliation must continue. 🖤🌕❤️ #alwayswasalwayswillbe

We were thrilled to partner with AANA - Australian Association of National Advertisers again for their milestone 10th RESET event. The theme of ‘growth’ was prolific throughout the event – from the brand new (bigger) venue: Sydney’s Overseas Passenger Terminal to the inspiring content delivered by this year’s stellar line-up of speakers. It’s been amazing to help shape and grow this event over the years. 🌱 Did you join us for RESET? Comment and let us know what you loved. #UsualSuspects #UsualSuspectsCreative #ExperientialMarketing #AustralianMarketing #ExperientialEvents

A HUGE happy birthday to our wonderful Project Manager, Elesha! 🎂🎉 Elesha has been part of the Usual Suspects team for almost a year and is our resident Melburnian (and fashion guru). She’s also super-smart, highly organised and an absolute joy to work with. 🤍 Have a great birthday, Elesha.