Willow & Blake

Snug as a bug 🐛 with ergoPouch. Over the past few months, the Willow & Blake team have partnered with ergoPouch to deliver TikTok content that speaks to their range of safe sleepwear and TOG-rated products. From capturing cozy, low-fi moments to supporting the launch of their adorable Tutti Frutti range, the content focuses on making sure babies (and parents) get the rest they deserve. Get the full bedtime story on the project via the link: https://lnkd.in/gcC_t4xT #TikTokMarketing #SocialMedia #ContentCreation #Brand

Bree Johnson, managing partner of Willow & Blake and co-founder of frank body, shares her hot tips on how to get on her nice list and sleigh this holiday season. ✨

Forget end of year dieting. The only thing you should give up these holidays is yawn-worthy copy. Get in early for a spot on our nice list 👉 https://lnkd.in/gvmJvhfh

When it comes to health and wellbeing, the choices can be overwhelming, with too much guesswork and too many messages to sift through. Enter: Vitable. Personalised daily vitamins and supplements to simplify your health and wellbeing journey. Ilyas Anane, Poppy Rodrigues & Stephanie Hinton briefed the Willow & Blake team to create a campaign that grabs attention and clearly communicates key brand messages. Curious about our response to the brief? Take a peak: https://lnkd.in/eX_h6CWf ☔️ ☀️ 🧘♀️

Last week, several members of the Willow & Blake team had the pleasure of attending the preview night at Tombo Den—the latest culinary gem from LUCAS Restaurants. The immersive space masterfully blends elegance with modernity, creating a memorable dining experience. We’re proud to have contributed to the menu design and rollout for this exciting new venture. Congratulations to Christopher Lucas, Celia McCarthy and the entire LUCAS Restaurants team on yet another outstanding dining experience.

The future is here, and it’s wearing an extremely threatening reindeer jumper. In all seriousness, AI is causing a lot of hand-wringing in the creative community. At least twice a week, well-meaning family members ask us “Is ChatGPT gonna take your job?” Here are some ways we’ve been embracing AI, without fear of being replaced: 🤖Use it as a starting point. AI can do some preliminary research, give you a broad outline, or even some clever puns. But these always have to be cross-checked, proofread and, more importantly, filtered through a creative direction. 🤖Use it to save time. AI time-management tools can help identify inefficiencies and re-jig your calendars. These can be super helpful, but always needs a human lens to check that the extra efficiencies aren’t coming at creative or personal cost. 🤖Use it to up your weird factor. AI comes up with some truly strange and unsettling stuff. But sometimes that’s where the magic is; in the weird phrasing, uncanny visuals or off-beat terminology. Get in early for a spot on our nice list: https://lnkd.in/gvmJvhfh

Grab the festive season by the baubles. Even with the cost of living crisis, there’s year on year growth in December.  That means the festive season doesn’t just open people’s hearts, it opens people’s wallets. Ergo, it’s the perfect time for a branded campaign. Here’s a roundup of our favourite holiday ads (be warned, you might need a tissue or two.) And if you want help with a festive campaign of your own, get on our nice list. Read the journal: https://lnkd.in/g7quMy_G

Rebranding with purpose. Equalution, the pocket nutrition coach, turned to us to revitalise their brand while preserving the essence their loyal customers know and love. Almost 12 months on from receiving the brief, it was a pleasure to see equ launch into market with their evolved brand strategy, voice and visual identity. Learn more: https://lnkd.in/gZMuh4ha Congratulations Amal Wakim, Shane Potter and Dan Callery on delivering this huge project. equ exemplifies a brand that truly listens to its community, prioritising growth to meet their evolving needs.

Have you noticed that thick, healthy hair is taking the spotlight? 👱♀️ The beauty industry is transforming, blending health with haircare like never before. Today’s consumers are seeking products that go beyond the surface (and the strand). Find out what this means for brands in this category. ✨

“Oh, sh*t”mas When you realise you have less than a month to… Hit 12 months of KPIs Buy 11 thoughtful client gifts Reach 10 New Years resolutions Prep 9 end of year reports Respond to 8 bot-written google reviews Chase 7 evasive freelancers Refresh 6 dodgy website pages Write 5 honest performance reviews Update 4 different workflow softwares Attend 3 boozed up industry events Soak 2 rum-filled Christmas puds Organise 1 banging office party