Founded in 1933, American Tourister made the world's first moulded luggage - and it quickly became all the rage! Another first was to 'flight test' our bags with flight attendants from major airlines. Flight tested, flight approved! During the 70s we continued to design durable cases that could withstand even the thoughest quality critic: a gorilla. The successful gorilla campaign ran for 15 years. Today, for more than 85 years, American Tourister has been offering youthful, vibrant and reliable luggage infused with the spirit of fun and adventure to travellers worldwide.
External link for American Tourister
Westerring
Oudenaarde, Flemish Region 9700, BE
New-season colourways and collections to be discovered at our vibrant ILM Offenbach stand. Stop by our colourful world and get inspired to travel more! #ilmoffenbach #fair #travel
AMS is ready for boarding! At our Ready, Pack, Go event that we hosted last month in the heart of Amsterdam, our brand came to life and inspired our guests to travel more. We invited travel enthusiastic influencers to come and explore our brand in real life. With their passports and boarding passes ready, they traveled from AMS to 7 destinations, all the way from Cape Town to Palm Springs and many more. There they could discover our newest Spring Summer collections and colourways each in its own style and with matching activations. Check out our aftermovie to get a glimpse of the event. Big thanks to MMBSY Amsterdam for making this happen!
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🌟 Celebrating our latest collaboration: MMBSY Amsterdam's impactful event with American Tourister. At MMBSY Amsterdam, we transform brand visions into compelling market realities. Our recent collaboration with American Tourister for the 'READY. PACK. GO.' event showcases our expertise in crafting immersive, results-driven marketing experiences. Key achievements: · Engagement: Hosted over 58 top-tier influencers, extending our reach to nearly 960K potential customers and directly engaging an audience of 2M followers. · Media impact: Generated a significant €68K in earned media value, highlighting the event’s resonance within the target market. · Satisfaction: Garnered overwhelmingly positive feedback, which underscores the effectiveness of our integrated marketing strategies. Our approach: Focused on creating an immersive environment that amplified the spirit of travel, we connected with key influencers to amplify our message. Our success stemmed from: · Exceptional storytelling · Strong visual and thematic styling · Comprehensive event management from start to finish · Strategic use of the influencer marketing landscape These elements were seamlessly integrated, not only capturing but also amplifying the essence of the American Tourister brand. Each interaction was designed to be impactful and memorable, ensuring every attendee experienced the thrill of discovery. Looking forward: At MMBSY Amsterdam, we do more than organize events; we create lasting impressions that drive brand growth and visibility. As leaders in the pr-landscape, we're committed to transforming client visions into dynamic realities with creativity and precision. Our goal is not just to create moments but to build movements. 🌐 Want to see how we can elevate your brand experience? Visit us at www.mmbsy.com to explore our full range of services and discover our unique approach. #MMBSYAmsterdam #AmericanTourister
Ready, Pack, Go! Paris is ready for summer with the launch of our American Tourister Pop-up at Monoprix on the Champs Elysées. 🌞 This year we’re taking you on a trip to Malibu Beach with our Soundbox and Airconic collections. Be sure to stop by for some summer vibes and get summer-holiday-ready! 🏄 #popup #monoprix #champselysees #popupstore #paris #readypackgo #americantourister #summer
Last week, we welcomed the Pyromaniacs, the cheerleaders of Rheinfire Düsseldorf, to the Supercandy Pop-Up Museum in Cologne for a big photo shoot. All Pyromaniacs were equipped with a new travel set from our Starvibe collection so they can travel colourful, stylish and ultra-light to their next performance. We are looking forward to the upcoming games and keep our fingers crossed for another successful season. This sensational, enthusiastic and brilliant crew will push the team forward and we are delighted that American Tourister is on fire with them! #rheinfire #cheerleaders #americantourister #meandmyat
Proud and excited to be showcasing our Spring Summer 24 assortment at ILM Offenbach. Fresh new collections and vibrant hues to discover. Be sure to stop by our stand and indulge yourself in our world of colour. #ilmoffenbach #fair #travel