BABM - Belgian Brands Association

👉 Join the HolyGrail 2.0 Webinar: Launch of the flexible PP market demonstration initiative in Belgium! We’re excited to share a new milestone for HolyGrail 2.0—demonstrating the technical readiness of digital watermarking for sorting flexible plastic packaging! This breakthrough paves the way to high-quality recyclates, and now we're set to explore its economic viability through a 2-year market demonstration, advancing us toward scalable solutions by 2030. 🎯 Why attend? In Belgium, we’re launching tests to highlight the economic and environmental potential of sorting PP flexible food packaging. Discover how this initiative can unlock value for recyclers, brands, and beyond—supporting circularity for food-related and non-food applications alike. 💼 Our Belgian core team is eager to connect with brand owners, retailers, and industry stakeholders. Together, we’ll push forward on the journey to make circular PP flexible packaging a commercial reality. 📅 Save the date: 📌 Thursday, October 31, 2024 ⏰ 4:00 - 4:45 pm CEST 📍 MS Teams 🔗 Register here to join us on the path to a sustainable, circular future for plastic packaging: https://lnkd.in/dggb6f-6 Brought to you by the HolyGrail 2.0 Belgian core team: Mondelēz International, PepsiCo, Fost Plus, Digimarc, Pellenc ST, Hündgen Entsorgungs GmbH & Co. KG, R-Cycle, GS1 #HolyGrail2 #CircularEconomy #PlasticRecycling #SustainablePackaging #DigitalWatermark #Circularity

A warm welcome to Pajottenlander, experts in organic juice and sustainability! For over 35 years, Pajottenlander has crafted 100% organic, freshly pressed juices free from concentrates or additives. Their iconic brown returnable bottles not only preserve the rich nutrients but also serve as a sustainable packaging choice that benefits the environment. Dedicated to reducing their ecological footprint, Pajottenlander sources the finest organic ingredients as locally as possible and uses 100% recycled paper in their packaging. Their mission also extends to fostering fair, long-term partnerships, prioritizing social responsibility in every aspect of their business. Camille Depuydt -> We are happy to welcome Pajottenlander to BABM! Together, we look forward to a fruitful and sustainable future.

Every day, our #TrustedBrands in sectors like health & beauty, packaged food, pet care, beverages, and homecare make significant investments to drive growth and strengthen the resilience of Europe's economy. Here's how they're making a difference: 🔹 The #FMCG industry plays a crucial role in the EU's industrial strategy, with a remarkable €64.6 billion invested in industrial assets annually—accounting for 20.4% of total manufacturing investments! 💡 Our industry is also a leader in innovation, dedicating €16.5 billion each year to Research & Development, constantly enhancing product quality and building consumer trust. 🏭 Ranking as the 3rd largest manufacturing industry in Europe, the FMCG sector is a driving force behind European competitiveness. Ahead of the #CompetitivenessCouncil, we urge #EU policy makers to recognise the #TrustedBrands’ fundamental role in driving innovation, investment, and growth in the #EU #Single Market. More harmonised rules would enable our industry to foster a more resilient, competitive Europe that benefits consumers, businesses, and the economy alike. Support the future of Europe’s competitiveness. Learn more here: https://shorturl.at/zeDJq #IndustrialPolicy #Innovation #Investment #CompetitiveEuropeWeek  Council of the European Union

Welcome to the family, Yakult Belgium! The Japanese scientist Dr. Shirota, the founder of Yakult, produced the first bottle Yakult, a fermented milk drink with L. casei Shirota bacteria in 1935. Even back then, he was convinced that there was a link between the gut health and general health. This unique bacteria is strong enough to reach the gut alive and each bottle contains 20 billion of L. casei Shirota. Since its founding , Yakult has been dedicated to improving people’s health and happiness. Yakult is worldwide known as a science-based company, specialized in probiotics.   A. Brusselmans Jean-Stephane -> Welcome to BABM! We look forward to the journey ahead.

A warm welcome to HG Belgium, experts in cleaning solutions and champions of innovation! HG develops high-quality cleaning and maintenance products, each designed to tackle specific household problems. With over 300 products sold in more than 45 countries, HG has become a trusted name for millions of consumers worldwide. Maarten Wauters -> Welcome to BABM! We are excited to embark on this new chapter together with HG.

What a great evening at the #EUBack2Business reception! On 11 September, we were proud to co-host this event alongside 14 key associations at the Royal Belgian Institute of Natural Sciences. This gathering was an important opportunity to bring together stakeholders from across Europe to discuss how we can continue building a competitive, sustainable, and resilient future for Europe. Thank you to everyone involved—industry leaders, policymakers, and participants—for fostering valuable conversations. Your presence and insights continue to drive our shared commitment to making Europe the best place to live, work, and do business. We look forward to continued collaboration with our partners and the EU institutions in advancing both the #IndustrialDeal and the #EUGreenDeal, shaping the future of Europe for generations to come. European Automobile Manufacturers' Association (ACEA) AISE International Association for Soaps, Detergents and Maintenance Products,American Chamber of Commerce to the European Union (AmCham EU)BusinessEurope Cefic CEMBUREAU Cosmetics Europe - The Personal Care Association DIGITALEUROPE EFPIA - European Federation of Pharmaceutical Industries and Associations Eurelectric FoodDrinkEurope SMEunited SolarPower Europe WindEurope Sigrid de Vries Michelle Gibbons Alexis Van Maercke Susan Danger Markus J. Beyrer Marco Mensink Koen Coppenholle John Chave Cecilia Bonefeld-Dahl Nathalie Moll Kristian Ruby Dirk Jacobs Veronique Willems Walburga Hemetsberger Giles Dickson

We're delighted to introduce our newest member, Leifheit AG! Since 65 years Leifheit is a leading European brand and specialist in mechanical cleaning and drying. The focus is on the highest consumer satisfaction, an entrepreneurial culture, and a sustainability mindset, always looking for ideas to make your life easier. Anne Coen -> We look forward to the exciting journey ahead.

We're delighted to introduce our newest member, Ecotone! Ecotone is dedicated to creating low impact food and drink that supports biodiversity and fits seamlessly into modern lifestyles. Their mission is to ensure that everything they grow and produce, from soil to table, benefits both the environment and the consumer. For 30 years, Ecotone has been committed to changing the industrial food system with organic and plant-based alternatives. Emmanuel Ververken -> Welcome to BABM! We look forward to an exciting journey ahead.

Initially focused on conversion, retail media is now gaining strategic importance, with the potential of becoming a mass medium. BABM, UBA Belgium and bvA netwerk van merkleiders drafted a white paper that shows the opportunities and challenges of retail media and establishes common principles for transparent, effective and safe retail media. Request your copy of the white paper now!

The family is expanding once again! We're excited to welcome Oatly!   As a leader in the plant-based industry, Oatly is committed to offering plant-based products that help people eat better and live healthier lives without taxing the planet's resources. From oat drinks to oatgurts and cooking creams, Oatly provides a delicious and eco-friendly range of dairy alternatives.   Laurent Laruelle-> A warm welcome to BABM! Excited for the journey ahead with Oatly.