Bridgestone EMEA

Webfleet, Bridgestone’s globally trusted fleet management solution, is expanding its OEM.connect partner programme to include trailers! We're thrilled to announce that Schmitz Cargobull AG, the leading manufacturer for temperature-controlled freight, general cargo and bulk goods in Europe, is the first to join. Commercial fleet operators can now easily connect Schmitz Cargobull trailers with Webfleet via factory fitted telematics – no aftermarket hardware required! This integration provides fleet managers with instant access to essential trailer data, enabling them to maximise trailer utilisation, reduce downtime, and enhance safety and security Customers gain access to powerful insights, from trip monitoring, location tracking, and maintenance alerts to tyre pressure, payload details, and temperature monitoring. Read more here: https://lnkd.in/eta-VPTj

Introducing our Firestone’s new summer, EV-ready van tyre for light commercial vehicles. Replacing the Vanhawk 2, the new Firestone Vanhawk 3 delivers longer mileage, improved fuel/energy efficiency, and enhanced wet braking versus its predecessor. By integrating our groundbreaking ENLITEN Technology in the Vanhawk tyre family for the very first time, the Firestone Vanhawk 3 provides improved performance across the board for everyday journeys. The Firestone Vanhawk 3 is designed for professionals and private van drivers who are looking to invest in a durable and cost-efficient tyre. Find out more: https://lnkd.in/eNNZy7WF

Introducing the BATTLAX SPORT TOURING T33, our new sport touring radial motorcycle tyre. This next-generation sport touring tyre maintains the necessary touring performance of its predecessor, the BATTLAX SPORT TOURING T32, while improving its mileage by 47%. Available from January 2025, the latest addition to the BATTLAX tyre family maintains the high-level wet performance of the BATTLAX SPORT TOURING T32, while building on its predecessor’s performance in the dry, with more secure handling. Find out more: https://lnkd.in/eqEvi5KT

Bridgestone joined forces with Automobili Lamborghini S.p.A. to celebrate high performance on circuit during the Lamborghini Dynamic Experience “Esperienza Corsa Monza”. One full day driving programme of the latest sport cars model range, uniquely designed to explore the performance, power and fun of the Lamborghini vehicles, equipped with Bridgestone Potenza Sport and Race tyres.

At #Bridgestone, we believe in the power of community and sustainability. Our recent initiative with the Eldoret Children Rescue Centre highlights our E8 commitment to Empowerment and Ecology. By transforming used tyres into sandals, we not only reduced waste but also empowered children with essential skills. Additionally, we provided school supplies and food to support their growth. Thank you to BSMEA HR, AutoXpress Kenya, and everyone involved for making this initiative a success! #BridgestoneE8 #WhatReallyMatters

This past weekend saw the Bridgestone FIA Eco Rally Cup return to Monaco! We got to witness first-hand the progress electric motorsports has made since last year’s event, including a special appearance from our partner AUDI AG’s new Audi e-tron GT on bespoke Bridgestone Potenza Sport A tyres. Taking to the iconic streets of Monte Carlo, the top three finishers in this year’s event all had one thing in common – they raced on Bridgestone Turanza 6 ENLITEN tyres, our flagship summer touring tyre 💪 The result means that this year’s Bridgestone FIA Eco Rally Cup Championship will go down to the final race, with next month’s finale in the Dolomites deciding our 2024 Champions! 🏆 📸 Automobile Club de Monaco (ACM) 2024

On October 5th, Bridgestone had the pleasure of engaging with visitors at the Bridgestone x GearUp Supercar Track Day, reflecting our commitment to motorsport innovation . During the event, we showcased our latest tyre innovations and highlighted our collaboration with #Lamborghini as their ‘Official Technical Partner.’ The Lamborghini Huracán STO, equipped with the Potenza Race, was featured prominently at the display arena. Gurhan Cevikel, Head of Marketing at Bridgestone MEA, commented: "Partnering with GearUp for the Supercar Track Day was an exceptional opportunity to showcase not only our advanced technology but also to deliver an exhilarating experience for driving enthusiasts. At the core of this initiative is Bridgestone’s commitment to its OE partnerships, reinforcing our dedication to innovation and performance. This event also aligns with Bridgestone’s E8 Commitment, emphasizing ‘Emotion’—inspiring excitement and joy in the world of mobility. We look forward to launching similar initiatives in the future, creating robust networking opportunities for motorsports enthusiasts." With engaging activities like interactive arcade competitions and our AI-powered photobooth, the event was a fantastic opportunity to connect and showcase our innovations. Thank you to everyone who joined us! #WhatReallyMatters #BridgestoneMEA

The Bridgestone FIA Eco Rally Cup’s return to Monaco is underway in the latest edition of the electric-powered, Bridgestone-sponsored motorsport series. This year, we’ve partnered with AUDI AG to put two teams on the starting line, with both teams racing in the new Audi e-tron GT fitted with bespoke Bridgestone Potenza Sport A tyres. The Potenza Sport A is the first mass-produced Bridgestone tyre to incorporate 55% ISCC PLUS certified recycled and renewable materials. The tyre has been custom-engineered to the Audi e-tron GT’s unique requirements, applying ENLITEN Technology to deliver best-in-class energy efficiency and help enable the vehicle's exceptional 500km range. And now this perfect match is racing on the iconic Monte Carlo streets, helping push the boundaries of electric mobility and break new ground in the world of sustainable motorsports. Good luck to every team in Monaco! 📸 ©️ ACM / Perez Alonso / Automobile Club de Monaco (ACM) 2024

Announced today, the new EV Charger Monitoring solution from Webfleet empowers fleets to connect EVs and chargers on a single platform. Fleet managers can now monitor private chargers across multiple sites and their vehicles on the same platform, regardless of charger brand or management system – while also providing insights on energy costs, usage and charger utilisation to optimise charging strategies. EV Charger Monitoring is the latest solution to come from Webfleet's EV Services Platform, an ecosystem integrating solutions from partners in mobility and energy to simplify fleets’ electrification journey. Find out more: https://lnkd.in/eHuj_GNF

The Bridgestone Turanza All Season 6 ENLITEN has been evaluated as ‘very good’ in sport auto’s latest tyre test, displaying top performances across the conditions. Our premium touring all-season tyre delivered the shortest braking distance on wet roads and outstanding aquaplaning capabilities. On the snow, the Turanza All Season 6 ENLITEN received the test's best rating in lateral grip –alongside outstanding braking performance and handling in the dry.