Stitchd

Do you make use of the Salesforce Marketing Cloud & Google Analytics integration? Verify if everything still works. Google depreciated analytics.js, a library that the default integration depends on. More details in the post of our colleague Dimitri Dries.

5 trends in Data Analytics & Customer Insights for 2024 📊 At Stitchd, we're always keeping an eye on the market. Here are five trends you don't want to miss in 2024: 1️⃣ Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are becoming more crucial for advanced data analysis. They help companies identify patterns and make predictions. 2️⃣ Real-time data analysis: the demand for real-time insights is growing. Companies want to respond immediately to changes and customer behavior. 3️⃣ Data privacy and security: with the growth of data comes the need for better protection. Privacy remains a priority for both businesses and consumers. 4️⃣ Integrated data solutions: combining different data streams into one cohesive dashboard makes decision-making simpler and faster. 5️⃣ Data democratization: more employees are gaining access to data. This helps in making data-driven decisions at all levels of the organization. Stay tuned with us for more updates and insights. 💡 #DataAnalytics #CustomerInsights #Stitchd

Exciting news - we are thrilled to announce our latest partnership between hightouch and Stitchd ! 🎉 At Stitchd, we are constantly keeping up with the latest trends in MarTech to better serve our clients as independent analytics advisors. This allows us to carefully select the best technologies for each organization we work with. After recommending Hightouch in multiple architecture analysis projects, we are pleased to solidify our collaboration through an official partnership. This partnership provides us with direct access to Hightouch's experts, insight into their roadmap, and a sandbox environment to test out new features. This will further enhance our team's knowledge and skills, ultimately benefiting our clients. For Hightouch, this partnership means having a trusted partner in the BENELUX region to assist with complex implementations and guide customers in leveraging composable CDP best practices. Exciting times ahead for both teams! 🚀

Did you know that by adding Data Science to your Marketing Analytics, you could boost your sales by 85%? 📈 Data Science has upgraded Marketing Analytics from just describing past events to predicting and prescribing future actions. This means our marketing efforts are now smarter, saving time and making them more effective. What's your biggest challenge in integrating Data Science into your marketing strategy? Let's discuss! 💬

Proud of our collaboration with +KOO: together we ran a pilot for Aveve to boost their data-driven marketing. 🔍 Challenge: Aveve's marketing department faced the primary challenge of transitioning towards a more data-driven marketing approach. Unsure about their current tools and team capabilities, they approached us for guidance. What untapped potential lay within their data? And what future changes are needed to install a data-driven culture? 💡 Solution: we worked out a pilot case to address Aveve's concerns. By leveraging their Azure cloud environment, we analyzed extensive transactional data to identify key customer segments. Integrating these insights into Mailchimp, we established tailored marketing automation flows to optimize engagement. 📈 Results: the first outcomes were already impressive - personalized campaigns experienced a notable increase of 3 to 4.5% in sales, compared to traditional methods. This highlights the effectiveness of data-driven strategies in boosting marketing efficiency and achieving tangible results. Ready to boost your marketing with data insights? Let's make the most of your data together. #DataDrivenMarketing #CustomerInsights #SuccessStory #Stitchd #Aveve

What are the different types of Customer Data Platforms (CDPs)? 👇 Every CDP has its own background, shedding light on its focus and customer base. Why does this matter? Because aligning with your priorities is crucial when choosing the right solution. These are the 4 types of CDPs: 1️⃣ Data warehouse native: seamlessly integrates with data warehouses and leverages existing infrastructure for advanced data analysis and reporting. 2️⃣ Composable CDP: offers flexibility by combining different modules, allowing you to create a customized solution that perfectly fits your specific needs. 3️⃣ Packaged data CDP: a ready-to-deploy solution that provides comprehensive features without the need for complex integrations. 4️⃣ CDXP (Customer Data Experience Platform): combines CDP capabilities with extensive customer experience functionalities, creating a complete platform for customer interaction and analysis. Why it matters: Understanding these types helps you make informed decisions, ensuring your CDP aligns perfectly with your business objectives. Ready to navigate the CDP landscape like a pro? Get in touch! 📊

Remarkable ruling by the Swedish DPA: They issued a penalty fee of 1.4 million euro against Avanza Bank because the bank used the Meta pixel on its login environment (both web and app). This gave Meta's 3rd party tracker access to information about, for example, customers' securities holdings and account numbers, which was considered as a data breach. Time to review your pixel implementation: your generic cookie consent might not be enough to cover all the data types that you expose to 3rd party trackers. Read more about the ruling here: https://lnkd.in/erpGk2EH #GDPR #Privacy

🚀 Our colleague Liesbeth Benoit attended the #DataAISummit by Databricks in San Francisco, and we’re excited to share some of the highlights! 🌐 1️⃣ Data Governance: A pivotal moment was the live open-sourcing of the Unity Catalog, the industry’s first open-source catalog for data and AI governance. It’s a significant milestone for the community, aiming to streamline governance across clouds and platforms. 📊 2️⃣ Data Sharing: The introduction of new features in Delta Sharing and a sneak peek into Databricks Clean Rooms caught our attention. Clean Rooms are set to revolutionize secure data collaboration for analysis, and future integrations with advertising platforms look promising! 🔄✨ 3️⃣ Data Engineering: Exciting announcements like LakeFlow will simplify building and operating production data pipelines. The move towards serverless computes is also on the horizon, promising faster and more efficient data processing. ⏱️💻 4️⃣ Generative AI and Large Language Models (LLMs): The event showcased numerous models and use cases. While many are still in the experimental phase, the potential applications for our industry are immense. 🤖🌟 We’re looking forward to leveraging these advancements to drive innovative solutions for our clients. Stay tuned for more updates! 🚀 #Databricks #DataGovernance #DataEngineering

Our colleague Thomas Danniau shared his vision on the current trends in MarTech. Check out his key learnings on #cookieless, #privacy and #AI!

Today marks Michael's 3rd year with us! 🎉 His expertise in digital analytics has been crucial to our success. From insightful strategies to impactful implementations, Michael's contributions are invaluable. Thank you, Michael, for your dedication. Here's to an insightful future ahead! 🤝