Stitchd

🌟 Stitchd at the DDMA Digital Analytics Summit 2024! 🌟 We were thrilled to have five of our talented colleagues attend the Digital Analytics Summit in Amsterdam. They had a fantastic time learning from industry leaders and connecting with like-minded professionals. A huge shoutout to some of the standout speakers: • Simo Ahava with an inspiring introduction to set the scene. • Yiğit Yazgı about why you should rethink your marketing effectiveness measurement. • Peter Segerius about how he applies predictive analytics in recruitment marketing. • Lea Pica about how to apply storytelling techniques from Hollywood. • Byrge Leeuwangh about how he implemented server-side tagging at Miele • Rogier Noordman about how PSV is using analytics in football. Thanks to everyone for the inspiration! 💡 #DigitalAnalytics #DDMASummit2024

A warm welcome to Justine Dhont!👋 Justine is joining us as a Data Analyst, bringing over 5 years of expertise in digital insights and strategy. From executing global campaigns to mastering data analysis and reporting, she’s ready to unlock the potential of data for our clients. Her strong background in Business Science and hands-on experience in international projects makes her a perfect fit for tackling complex challenges. Glad to have you with us, Justine! 🚀

This week, our colleague Axel skilled up his Adobe knowledge in Copenhagen. Meeting with some of the finest people in the #measure industry on the way.

When was the last time you reviewed your cookie consent? About a year ago, the Belgian Data Protection Authority (DPA) released a checklist with detailed guidelines for cookie consent. They also signaled that cookie compliance would be a priority in 2024. We’re already seeing enforcement in action, with Mediahuis—a major publisher operating across Belgium and beyond—facing scrutiny. How about your cookie consent? Does it align with the DPA’s checklist? Check it out here: https://lnkd.in/daV_grjA

Do you make use of the Salesforce Marketing Cloud & Google Analytics integration? Verify if everything still works. Google depreciated analytics.js, a library that the default integration depends on. More details in the post of our colleague Dimitri Dries.

5 trends in Data Analytics & Customer Insights for 2024 📊 At Stitchd, we're always keeping an eye on the market. Here are five trends you don't want to miss in 2024: 1️⃣ Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are becoming more crucial for advanced data analysis. They help companies identify patterns and make predictions. 2️⃣ Real-time data analysis: the demand for real-time insights is growing. Companies want to respond immediately to changes and customer behavior. 3️⃣ Data privacy and security: with the growth of data comes the need for better protection. Privacy remains a priority for both businesses and consumers. 4️⃣ Integrated data solutions: combining different data streams into one cohesive dashboard makes decision-making simpler and faster. 5️⃣ Data democratization: more employees are gaining access to data. This helps in making data-driven decisions at all levels of the organization. Stay tuned with us for more updates and insights. 💡 #DataAnalytics #CustomerInsights #Stitchd

Exciting news - we are thrilled to announce our latest partnership between hightouch and Stitchd ! 🎉 At Stitchd, we are constantly keeping up with the latest trends in MarTech to better serve our clients as independent analytics advisors. This allows us to carefully select the best technologies for each organization we work with. After recommending Hightouch in multiple architecture analysis projects, we are pleased to solidify our collaboration through an official partnership. This partnership provides us with direct access to Hightouch's experts, insight into their roadmap, and a sandbox environment to test out new features. This will further enhance our team's knowledge and skills, ultimately benefiting our clients. For Hightouch, this partnership means having a trusted partner in the BENELUX region to assist with complex implementations and guide customers in leveraging composable CDP best practices. Exciting times ahead for both teams! 🚀

Did you know that by adding Data Science to your Marketing Analytics, you could boost your sales by 85%? 📈 Data Science has upgraded Marketing Analytics from just describing past events to predicting and prescribing future actions. This means our marketing efforts are now smarter, saving time and making them more effective. What's your biggest challenge in integrating Data Science into your marketing strategy? Let's discuss! 💬

Proud of our collaboration with +KOO: together we ran a pilot for Aveve to boost their data-driven marketing. 🔍 Challenge: Aveve's marketing department faced the primary challenge of transitioning towards a more data-driven marketing approach. Unsure about their current tools and team capabilities, they approached us for guidance. What untapped potential lay within their data? And what future changes are needed to install a data-driven culture? 💡 Solution: we worked out a pilot case to address Aveve's concerns. By leveraging their Azure cloud environment, we analyzed extensive transactional data to identify key customer segments. Integrating these insights into Mailchimp, we established tailored marketing automation flows to optimize engagement. 📈 Results: the first outcomes were already impressive - personalized campaigns experienced a notable increase of 3 to 4.5% in sales, compared to traditional methods. This highlights the effectiveness of data-driven strategies in boosting marketing efficiency and achieving tangible results. Ready to boost your marketing with data insights? Let's make the most of your data together. #DataDrivenMarketing #CustomerInsights #SuccessStory #Stitchd #Aveve

What are the different types of Customer Data Platforms (CDPs)? 👇 Every CDP has its own background, shedding light on its focus and customer base. Why does this matter? Because aligning with your priorities is crucial when choosing the right solution. These are the 4 types of CDPs: 1️⃣ Data warehouse native: seamlessly integrates with data warehouses and leverages existing infrastructure for advanced data analysis and reporting. 2️⃣ Composable CDP: offers flexibility by combining different modules, allowing you to create a customized solution that perfectly fits your specific needs. 3️⃣ Packaged data CDP: a ready-to-deploy solution that provides comprehensive features without the need for complex integrations. 4️⃣ CDXP (Customer Data Experience Platform): combines CDP capabilities with extensive customer experience functionalities, creating a complete platform for customer interaction and analysis. Why it matters: Understanding these types helps you make informed decisions, ensuring your CDP aligns perfectly with your business objectives. Ready to navigate the CDP landscape like a pro? Get in touch! 📊