TBWA\Belgium

Full circle moment last week: hosting the Masters in Marketing from Vlerick Business School at TBWA\Belgium, sharing my early experiences from the creative industry. It’s exciting to see the new ‘Creative Strategy, Trendwatching & Customer Insight Generation’ course take shape in the curriculum. Huge thanks to Frank Goedertier & Sofie Verstreken for trusting me to bring the agency energy to the group. Watching them dive into a real creative brief was special —as I now understand that every future marketer will benefit from tapping into the power of creativity. A big appreciation to Kristof Janssens, Jeroen Bostoen, and Laora Mastari (she/her) for sharing your knowledge & insights. Godspeed to the Class of ‘25! You’ve got this.

3+1, A WINNING STREAK! The Effie Belgium Awards matter to us because they showcase the tangible results of our work. We’re incredibly proud to have brought home all of our nominations at the 2024 Effie Awards! A big thank you to our clients for their trust and collaboration—together, we’re making real impact. 🥉 Eurodreams – Inspiring Belgians to dream big with The National Lottery 🥉 Génération Débrouille – Generatie Plantrekkers with BASE (Telenet Group) 🥈 From Trouble to Trust – Navigating the energy crisis with ENGIE Belgium And a shoutout to our colleagues at VOLTAGE Brussels for their win: 🥉 The Car of Your Life with Volkswagen Belgium Huge congratulations to everyone involved for these outstanding achievements. Amazing work, everyone! 🚀 #EffieAwards #Advertising #TBWABelgium

Proud! Keep an eye out on October 3rd 👀🏆 #EffieAwards

Our Chief Creative Officers went to Cannes, so you didn’t have to.   Summer might be winding down, but we're here to keep the sunshine alive with our fifth edition of Summercamp, happening next week Tuesday. It's a chance for our colleagues and clients to soak in the best Cannes Lions International Festival of Creativity campaigns, handpicked by our talented team.   To get you warmed up, we sat down with Chief Creative Officers Jeroen Bostoen and Kristof Janssens to hear their standout moments from Cannes. Dive into their insights in the article down below. 👇 #Advertising #Creativity #CannesLions

NEW WORK \ The Oasis comeback? Must have something to do with Nissan’s wonderwall… 👀 We celebrated Nissan Motor Corporation’s new positioning “Defy Ordinary” with an extraordinary social campaign for the latest Nissan Qashqai. Finding parking space in Antwerp drove us up the wall, so we used the actual wall in the Central Station instead.  In Amsterdam, we made waves by escaping a traffic jam 🌊 #DefyOrdinary #NewWork #CGI

NEW WORK \ We can't stop the wiggle! Our latest spot for Telenet, which was named Campaign of the Week by Media Marketing, has everyone moving. To promote the ease and adaptability of Telenet’s One subscription, we introduced an adorable yellow smartphone case that’s not just a prop: it’s the star of the show. You’ll see this cheerful little case everywhere, from your living room to the festivals. And it’s got a soundtrack that’ll make you want to dance. 🕺💃 Keep your eyes open, you might even get to hug one in real life. #advertising #newwork #tbwabelgium

NEW WORK \ For the latest ING campaign, we focused on bringing a refreshing message to the banking world: "Relax. No rush; the best rate is coming. Just wait and chill." In a market where banks constantly push interest rates and deals, ING stands out by prioritizing customer peace of mind. Our campaign emphasizes patience and calm, encouraging customers to make thoughtful smart financial decisions without the pressure. At TBWA, we believe in disrupting the norm with impactful, customer-centric ideas. This campaign reflects our commitment to creating value and trust in the financial industry. Stay tuned, and remember—good things come to those who wait. #newwork #disruption #newcampaign

\ NEW WORK To be an Olympic athlete, you need to know how to prepare yourself. Well, the same goes for making Olympic content. A few months ago, our Delhaize team shot 100 days of content in 2 shooting days (!). Being a foodie and a strong advocate for healthy living, it’s no surprise that Delhaize Belgium is a natural fit as the official partner for the Olympic stars of Team Belgium. As their creative partner, we had the unique opportunity to get close to the Olympic athletes during their training camp and create epic content in no time! We truly aimed for gold with this project. 🏅 With the Olympic Games in Paris now in full swing, we’re excited to give you a sneak peek behind the scenes. Want to know more about how we did it? Get in touch! #tbwabelgium #contentcreation #olympicgames #paris2024

How do we celebrate the launch of BASE (Telenet Group)'s newest campaign? By organising a mini concert for everyone who has worked tirelessly on it for months, even years! The music? The beloved "Let's Stay Together" by Al Green, which we had the pleasure of using in our campaign spot, elevating it to an extra chill mode. It was the perfect way to start the day, creating a memorable moment for the entire BASE team. Thank you Gwenn Nicolay, for the beautiful songs! Today, we enjoy live music. Tomorrow, we get back to work. #TeamBASE #CampaignLaunch #LiveMusic