World Spirits Alliance

Our member, the Asia Pacific International Spirits & Wines Alliance (APISWA), recently launched a new report in collaboration with Oxford Economics highlighting how premium food and beverage experiences play a crucial role in attracting high-value tourists to Southeast Asia. ✈️ The report launch in Hanoi, Vietnam brought together representatives from Vietnam’s Ministry of Culture, Sports, and Tourism, the Vietnam National Administration of Tourism, and key industry associations. It fostered discussions on critical topics, including the special consumption tax, illicit alcohol trade, and unrecorded alcohol in Vietnam, one of the rapidly growing countries for the industry in the region. The premium beverage industry continues to make significant contributions to Vietnam's economy and tourism, driving value-based travel, increasing per-trip spending, and generating broader economic benefits. We’re excited to see how spirits are driving economic growth worldwide! 🌏📈   Check out the full report for more insights into the connection between premium spirits and tourism: https://lnkd.in/ez5A_pZM  

With over 40% of the world’s soils currently degraded, urgent action is needed to protect and regenerate this vital resource. For this week's #SpiritsSpotlight , we’re proud to spotlight our member, Moët Hennessy. They have been committed to the preservation of living soils and launched in 2022, as part of a collective initiative, the #WorldLivingSoilsForum a gathering dedicated to the preservation, health, and regeneration of soils. If you haven’t heard yet, their second forum just convened at LUMA Arles, where our team met with key players in advancing soil health for our industry! Let’s work together to protect our planet’s precious soils! 🌿💚

On October 11, 2024, the Asia Pacific International Spirits & Wines Alliance (APISWA) and Oxford Economics, proudly launched the research report “Capturing High-Quality Tourism for Southeast Asia” in Hanoi, in partnership with Tuoi Tre newspaper. We were honored to welcome distinguished guests, including the Vice Minister of Culture, Sports & Tourism, representatives from the UK Embassy, Britcham, Vietnam National Administration of Tourism, Vietnam Tourism Association (VITA), Vietnam Hotel Association (VHA), Vietnam Society of Travel Agents (VISTA), and numerous partners from the tourism, hospitality, and F&B sectors. The launch workshop provided a platform to discuss innovative solutions and foster networking opportunities, aiming to build a robust ecosystem for premium tourism experiences, particularly in the F&B industry in Vietnam. 🔑 Key Insights from the Report: 👉 INSIGHT 1: THE F&B OFFERING IS ONE OF THE BIG DRIVERS OF DESTINATION CHOICE 👉 INSIGHT 2: HIGH QUALITY TOURISTS ARE ATTRACTED TO “PREMIUM” EXPERIENCES AROUND F&B Premium F&B experiences include: 💡High quality F&B products 💡A wide variety of options, that are convenient to access 💡Exceptional, personalised service and knowledgeable staff   👉 INSIGHT 3: TOURISTS ARE WILLING TO PAY MORE WHEN PREMIUM F&B EXPERIENCES ARE ON OFFER 💡Visitors to Southeast Asia are willing to pay US$250 more per person per day, on average, to visit destinations that offer premium F&B experiences   👉 INSIGHT 4: VALUE FOR MONEY CUTS ACROSS EVERY TRAVELLER SEGMENT’S PRIORITIES 💡It is even more important for high-income travellers than those travelling on a tighter budget.   👉 INSIGHT 5: DIFFERENT ASPECTS OF PREMIUM F&B MEAN MORE TO TRAVELLERS FROM DIFFERENT SOURCE MARKETS 💡This insight highlights how traveller preferences across Southeast Asia’s major tourism markets vary, and the importance of being able to tailor premium tourism experiences in a destination to meet the nuanced demands of different travel segments.   👉 INSIGHT 6: THE SAFETY AND RELIABILITY OF F&B ARE KEY 💡For 84% of the prospective tourists to Southeast Asia that we surveyed, the perception of the safety and reliability of food and beverage options was “important or very important” to informing their choice of travel destination. The premium beverage industry has made notable contributions to the Vietnamese economy in general and the tourism industry in particular and we stand ready to contribute to promote value for-money travel, encouraging greater spending per trip and generating greater socioeconomic returns from tourism. 

Did you know the spirits industry is linked to $1 in every $140 of GDP? 📊 Our Economic Contribution Report shows just how much our industry matters—not just for great drinks, but for job creation and boosting local economies. From distilleries to bars, our impact is everywhere, helping communities thrive. 🥃✨ Want to learn more? Check out the full report here: https://lnkd.in/eabfRbTh

Kicking off our #SpiritsSpotlight series, we’re proud to recognise Suntory Global Spirits for their leadership in regenerative agriculture and sustainability!   During #ClimateWeek Maker’s Mark took the stage to share how they are leading the way in regenerative agriculture—not just to craft great bourbon, but to make a lasting impact on the environment. We're excited to be part of this journey toward a more sustainable future. As a certified #BCorp, Maker’s Mark is proving that good bourbon can also do good.   We’re continually inspired by our members’ innovations in sustainability, product development, and beyond. Stay tuned as we highlight how they #CelebrateSpirits every week!

Together with the International Alliance for Responsible Drinking (IARD) and the World Brewing Alliance, the World Spirits Alliance on behalf of its members, have sent a letter to the Permanent Representatives to the UN in New York and Geneva, to reiterate our joint commitment to achieving the UN's 2030 goals on tackling the harmful use of alcohol, in the lead up to the UN High-Level Meeting in September 2025 as part of the UN's comprehensive strategy to tackle NCDs. The industry has made significant commitments and taken concrete steps to help tackle harmful consumption and underage drinking, by eliminating the marketing and sale of alcohol to minors through the following ways: 🔷 Aligning with global standards on eCommerce sales to prevent delivery of alcohol to minors and intoxicated individuals, with resources to support delivery agents. 🔷 Training and equipping retailers and hospitality staff to be empowered to sell, serve, and deliver responsibly, and to deny transactions as necessary. 🔷 Partnering with leading online platforms to promote standards for online advertising and influencer promotions, to develop robust safeguards against minors' access. The UN High-Level Meeting will be a vital opportunity to advance the UN's 2030 goals on reducing harmful alcohol use and we are ready to answer the call again in 2025, and be included in helping to deliver the final push. 🙌 #ResponsibleConsumption #IndustryStandards #UNSGDs

A warm welcome to WSA's newest member: South African Liquor Brand owners Association (SALBA)! 🙌 We are looking forward to working together on common advocacy areas and topics in the spirits industry. SALBA is a non-profit organisation, established in September 2005, whose sole objective is to represent its members, who are manufacturers and distributors of liquor products in the liquor industry of South Africa, on issues of common interest. These issues include, but are not limited to, the promotion of the long-term sustainability of the businesses of the Members, through responsible brand building in a competitive environment. In striving towards this mission, SALBA shall continually build itself on the following core values: ☑️ Its social responsibility in respect of the consumption of the products of its Members ☑️ Its social responsibility in respect of the community at large ☑️ Its commitment to combat illicit trading in the products of its Members Find out more: https://salba.co.za/

Absolutely brilliant job by the IARD team - congratulations on your relentless efforts in the establishment and promotion of industry standards for responsible sales, advertising and consumption! 🥃

Our CEO Helen Medina joined Friday’s #G7 Agricultural Ministerial Meetings advocating for policies that encourage more #inclusive and #sustainable economic growth in the #spirits trade. Check out her key takeaways 👇

Did you know? The global spirits industry is responsible for over 36 million jobs. That's 1 in every 84 jobs worldwide! 🌍🍸 This isn’t just about producing world-class beverages—it's about fueling economies, creating jobs across supply chains, and supporting millions of livelihoods. From farms to factorie to bars to boardrooms, the economic impact of the epirits industry is clear. Want to hear more about how spirits are shaping our global economy? And why they should be celebrated / deserve a spot in the spotlight? Check out our full Spirits: Economic Impact Study https://lnkd.in/eabfRbTh #Leadership #GlobalEconomy #JobCreation #SpiritsIndustry #BusinessGrowth #OxfordEconomics