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The rise & impact of South Asian music in Canada 🎤 🏆 Back in March when the 2024 JUNO Awards took place, we saw Panjabi-Canadian artist Karan Aujla win the 'TikTok JUNO Fan Choice' award. While it was heart-warming to see the BC native take the stage to perform and receive the award, the 5X team couldn’t help but notice the lack of representation for South Asian artists across all categories—so we spoke about it publicly. Yesterday, The Canadian Academy of Recording Arts and Sciences/The JUNO Awards announced changes to its nominating and voting process. The 2025 JUNOs submissions will now include two new categories: South Asian Music Recording of the Year and Songwriter of the Year (Non-Performer), presented by SOCAN. South Asian (specifically Panjabi) music created in Canada by Canadian artists continues to outperform many genres on the world stage, as we have proven to be at the epicenter of South Asian music globally. This is a definite win for our community and a step in the right direction, as the global impact of these South Asian Canadian artists are unmatched. This new category will open doors for emerging South Asian talent across Canada and contribute to the growth of this South Asian cultural renaissance. 📣 The new category now means our community must show up and claim our seats! 📣 1) Sign up as a member of CARAS to participate in the nominating and voting process. If you actively work in the music industry, you can sign up to become an academy delegate (member) of the organization. 2) Submit your work! If we don't submit, we can't be nominated. 2025 JUNO Awards submissions open on October 15, 2024 and will be accepted until November 7, 2024. Shining a spotlight on Canadian-made South Asian music was long overdue, and we can't wait to see how this continues to develop and unfold. The 54th JUNO Awards ceremony will be held at Vancouver's Rogers Arena on March 30, 2025.