ACTO

The Tech Leaders of the Year Awards Gala by Canada India Tech Council will be held on Sept 27, 2024, 5:30 pm at Manulife HQ in Toronto. The event is brought to you by TheAppLabb & Consulate General of India in Toronto! We are extremely thankful to our sponsors: Manulife, ICICI Bank Canada, WNS, EY, along with Indri (Great White Northern Spirits), ShyftLabs, Blanc Labs, Saris AI, 369 Global; and our media partner Y Media Group! Last call to buy tickets, before they are sold out (only 10 left): https://lnkd.in/gpfk8YFz This prestigious evening will bring together several influential Indo-Canadian tech leaders—including enterprise CIOs, CTOs, Heads of Technology, and CEOs of leading tech firms. Canada India Tech Council (CITC) is a nonprofit community that brings together Indo-Canadian Tech executives and leaders for knowledge sharing and peer learning! CITC along with its sister organization, America India Tech Council has over 600 members across North America. Find more details about the event here: https://lnkd.in/gAuFf9EP Congratulations to all our nominees!

This Fast Company piece notes the average R&D cost can be more than $2 billion per drug. #ClinicalTrials take up to 10 years, and only around 10% of those drugs make it to market. https://lnkd.in/gWnG4A4K With the cost, clinical investment, and the stakes so high, how can you not address the human touch gap as you prepare for launch? 👉 We must address the gap in the use of #GenAI on the commercial side -- no one is focused on the "human touch" element of the omnichannel engagement strategy, which is the need to help field reps master face-to-face #HCP interactions. It's a massive gap. We're working to change that. Here's how.  https://lnkd.in/ec_SK2fy #pharma #lifesciences #AI #IntelligentFieldExcellence

Congratulations to Brezden Peter at Novartis, for mapping sales training data with impact to go beyond just anecdotal measurement of "good." By bringing clarity and data to how training and coaching impact the behavior of field teams, she and her team can now communicate the ➡evidence-based value ⬅ of their initiatives. https://lnkd.in/egtDaheE

A lot of good points here.

What's ACTO doing with $10M?? Doubling-down on #GenAI to close the critical gap in HCP #omnichannel engagement in #LifeSciences. 👉 Current AI solutions are almost exclusively focused on marketing, #HCP targeting, workflow automation, and performance insight. 👉 No one is focused on the "human touch" element of the omnichannel engagement strategy, which is the need to help field reps master face-to-face HCP interactions. It's a massive gap. We want to eliminate that gap and bring innovation to the market. Find out more. https://lnkd.in/ec_SK2fy #Pharma #VC #omnichannel #IntelligentFieldExcellence

While this Pharmaceutical Executive article deals with #AI in #DrugDiscovery, what caught our attention was the subhead -- "AI is a tool to make drug discovery cheaper, faster, and better — not a replacement for human ingenuity." This idea is just as applicable to helping field reps stay competent and confident, and maintain their authority and impact with #HCPs. https://lnkd.in/gZ2RKBrD #IntelligentFieldExcellence #SalesCoaching #BiopharmaSales

#FDA forms new council to house all ongoing and future #AI projects. https://lnkd.in/dPB6xyyf

Favorite Quote: “AI has the power to fundamentally reshape the drug discovery landscape and accelerate the development of life-saving therapies for patients in need." We agree. Part of that development includes making your field reps Masters of the Message, so they have the most impact with HCPs. #AI #PharmaSales #IntelligentFieldExcellence

Connect with Rob our head of Sales at #DPEast

Looking foward to seeing you at #DPEast next week in #Philadelphia. https://lnkd.in/dSYPuCp #IntelligentFieldExcellence #AI #pharmamarketing