Brand & Mortar

Unleash the dynamic power of animation for your brand, read why animated graphics can propel your marketing to new heights in our latest blog: https://lnkd.in/gka8MANR

In the coming years, brands will increasingly adopt AR technology to create immersive and interactive experiences that enable customers to visualize products or services in real-time. For instance, the fashion industry will use virtual try-on features while AR-powered home design simulations will become more popular. AR technology will enable marketers to boost engagement, enhance conversion rates, and provide consumers with more fulfilling experiences. This trend will blur the boundary between the physical and digital worlds, presenting exciting opportunities for innovative marketers.

Today is Remembrance Day, it’s important to take a moment to reflect on the sacrifices made by so many brave individuals who fought for our freedom. Let’s honour their memory by paying tribute to their courage and valour. Lest we forget.

Before creating social media accounts for your company, there are some important steps to take to ensure that your online presence is successful. Here are some critical things you should do: Define your goals and target audience - Determine what you want to achieve with your social media accounts and who you want to reach. This will help you tailor your content and messaging to effectively engage your desired audience. Choose the right platforms - Not all social media platforms are created equal. Choose the platforms that align with your goals and target audience. For example, if you're targeting a younger demographic, you may want to focus on Instagram and TikTok. Develop a content strategy - Create a plan for the type of content you want to post, how often you want to post, and who will be responsible for creating and posting content. This will ensure that your social media accounts have a consistent and engaging presence. Establish a social media policy - Develop guidelines for your employees to follow when using social media on behalf of the company. This will ensure that your brand is represented in a professional and consistent manner.

Long-form content rules on social media! Posts over 1,500 words get 68.1% more Twitter engagements and 22.6% more Facebook engagements. Keep your followers hooked with detailed content to boost your engagement. #BrandandMortar #LongFormContent #SocialMediaEngagement

Enter the Metaverse - a world merging reality and imagination. From gaming to education, the possibilities are endless. It won't be long before marketing and advertising finds their home in the virtual world. Are you ready? #Metaverse

With Fall right around the corner, there's no better time than now to dive into these 5 "Feel Good Fall" flicks curated by our UX/UI Designer, Kristin. Which is your favourite?