Mint

Thrilled to share that we are Wealthsimple's experiential agency partner!! Stay tuned for what’s to come! 🙌

Everyone meet Carmela Cammisuli, Art Director at Mint Agency in Toronto. She’s our newest featured mentor. An incredible conceptual thinker and creator, an immaculate designer and an all-round fantastic person, Carmela lives and breathes the notion of paying it forward. On top of mentoring here at GroundFloor, Carmela is a passionat part-time instructor at Humber College where she truly champions her students. \ In Carmela’s words, “I've got 15+ years in design and advertising. And I believe in guiding others through the boundless realms of growth, where play is wisdom, exploration is the path, and risk-taking is the gateway to brilliance.” Wise words. Visit fromthegroundfloor.com today to book a call with Carmela or one of our 40+ mentors.

Our very own president Samantha Margolis Fogle, shares her insight on women in leadership! Read the full article here: https://lnkd.in/gBBQbm_9

New work? That’s Clutch. We teamed up with Clutch to create the brand’s hot new broadcast spots. With a mix of humor and awkward car-selling truths, we proved buying and selling your car online is how it should be. Clutch Mark Arvai, Director of Brand Marketing Jennifer Palacios, Content Manager & Designer Mint Kim Tarlo, Executive Creative Director Laura Rothstein, Creative Director Anna Cumyn, Creative Director Jeff McQuarrie, Copywriter Shannon Houston, Copywriter Marta Anna Pietryga, Art Director Sylvain Beaudry, Graphic Designer Sebastien Darcel-Sinclair, Account Director Ruthie Luff, Executive Producer Lauren Schell, Producer Brett Erina, Editor Production House Impossible Studios Colour Transfer Artjail Audio Grayson Music Online/VFX Trevor Corrigan VFX

We're welcoming 3 new stellar culture creatures, expanding our creative leadership for 2024. Aidan Johnston, Nicole Nyholt, and Dennis Chow are joining mint as ACDs, bringing an awesome breadth of experience to the table. Couldn't be happier to have them on board and we are eager to see the incredible work they'll produce. Read more about our new additions to the Mint Team: https://lnkd.in/eJB5hvab

Introducing our new strategy powerhouse, Andrew Stewart. Andrew brings a plethora of experience from working with top-notch brands such as Swiss Chalet, Beam Suntory and Desjardins. We’re thrilled to welcome him to the team.

Contemplating a change? Our Group Account Director, Danielle Paik unveils the 12 signs that your job is a keeper. Take the plunge and navigate your career with confidence 💼🤔 Read here: https://lnkd.in/grVqUsVF

Anyone that has worked with Anna Cumyn knows that she's a total rockstar. She represents Mint's values to the utter core. From her audacious thinking, bold art direction, as well as her kind and empathetic leadership style - she's the full package. We're thrilled to announce her promotion to Creative Director. Yes Anna Yes! https://lnkd.in/eK2SzeyT

Ain’t no party like a Super Bowl party. We brought OLG's PROLINE+ to life at Real Sports’ Live Super Bowl LVIII viewing party. Partnering with Toronto artist DRAKECEREAL, we created an epic custom entrance tunnel, swag, and fun eats. Swipe to see the highlights. 

Love or hate them, Super Bowls ads get more than just a whole industry pumped to watch and analyze ads. Our Creative Director, Laura Rothstein, shared her thoughts on it all. Take a read here: https://lnkd.in/eHngZAw7