Crewscope

Crewscope

Software Development

Toronto, Ontario 479 followers

Crewscope is your superpower in retaining and motivating skilled workers.

About us

Engage crews, recognize performance and reward achievement. Construction is fun when we win as a team! Crewscope is your superpower in retaining and motivating skilled workers.

Website
www.crewscope.com
Industry
Software Development
Company size
2-10 employees
Headquarters
Toronto, Ontario
Type
Privately Held

Locations

Employees at Crewscope

Updates

  • Crewscope reposted this

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    When Things Go Wrong: As a site leader, you regularly communicate goals to your crew. The best goals are ambitious and achievable. So, what happens when targets are missed? Failing Can Be a Good Thing: Setting ambitious goals means your crew will not hit them every time. Missing about one in five goals (80% goal success rate) can drive better crew performance. Here why: ✅ Keeps rewards meaningful instead of an expectation ✅ Motivates your crew to push harder next time ✅ Maintains the value of achievements when they happen ✅ Provides an excellent opportunity for reflection and learning The Key to Failing Well:  When goals aren't met, especially if they're close and your crew worked hard, it can be tempting to round up and call it complete. Don't do it! 'Rounding up' teaches your crew that close enough is good enough, undermines the credibility of your incentive program, and transforms motivational rewards into expected entitlements. Instead, call it like it is and use every missed goal as a learning opportunity. Treat missed goals as valuable data. Discuss with the crew what went wrong and how it can be avoided. Be sure to use "we" language instead of pointing fingers using the formula below: Acknowledge the situation. Instead of: "You guys failed to complete the foundation work." Try: "We reached 80% of our foundation goal this week." Discuss what went wrong. Instead of: "John's team kept falling behind schedule." Try: "There are efficiency opportunities in our rebar installation process." Plan how to adjust for next time. Instead of "We need to work faster next time, " try "We'll adjust our pre-pour checklist to include earlier verification of rebar deliveries." When It's OK to Adjust a Goal (And How to Do it Right) Sometimes, circumstances require adjusting goals mid-week. Goal adjustments should be rare exceptions that could not have been planned for. If you adjust a goal, discuss it with the crew and use it to learn. Try this: "We're modifying the goal because we had site constraints of x, but we also need to manage y better." How this shows up in Crewscope: If a target is missed, mark' goal not achieved.' Points won't be awarded, and there may be some disappointment. Use the opportunity to prompt a discussion. Use check-in notes to document lessons learned. Why this is important Maintain goal integrity—resist the urge to "round up." Handling failures consistently strengthens your crew's belief in the goal-setting process and keeps challenging goals motivating. Using blameless language and focusing on learning encourages your crew to be open about challenges, catch issues early, and propose solutions. Creating a culture of continuous improvement means you don't fear missed goals - you use them as improvement opportunities. This shifts your team's mindset from "avoid failure" to "learn and adapt," which drives long-term performance improvements.

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  • Crewscope reposted this

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    Turn your Crew into a High-Performance Team with SMART goals As a site leader, you shape your team's success. SMART goal setting guides your crew toward consistent, high-quality results. Why Goal Setting Matters ✅ Provides direction ✅ Encourages crew to take initiative ✅ Motivates and engages crews ✅ Drives productivity ✅ Connects daily work to project outcomes Understanding SMART Goals SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) can be particularly impactful in turning an average crew into a high-performing, productive team. Here’s what makes SMART goals work: Specific + Measurable: Eliminate any room for subjectivity. Determine what needs to be accomplished and how success will be measured. Instead of "Work on the foundation," specify "Complete the pour of 100 cubic meters of concrete this week." Achievable + Relevant: The best goals are ambitious and feasible. When goals feel impossible, they can be demotivating. When goals are too easy, they can discourage striving for more. Set goals with a bit of challenge that motivates your team to be their best. Time-bound: Make sure your goal has a clear start and end period. Whether measured in labor hours or days, deadlines create urgency and focus. The best goals are time-bound by 1-2 weeks. This keeps crews focused on immediate priorities and motivated by wins. Instead of: “We need to improve assembly line output this week,” try: "Increase production output on Line B from 800 to 880 units by the end of the day Friday.” Instead of: “Improve equipment reliability,” try: “Complete preventative maintenance activities on all 5 CNC machines by COB Thursday.” Weekly Goal Setting On-site: ✅ Block 15 minutes at the end of each week to plan your week ahead ✅ Consult with your project manager about critical milestones. ✅ Gather input from your crew. ✅ Use past performance and current site conditions to set goals ✅ Write goals down and post them for everyone to see ✅ Take time every week to celebrate wins and learn from misses How this shows up on site Use past performance and current site conditions to set a realistic stretch goal for the week ahead. Get both PM and crew input to ensure buy-in. How this shows up in Crewscope Enter weekly goals in Crewscope, share with your crew, and update progress daily to keep everyone on track. Why this is important Hammer out clear weekly goals to keep your crew on track without needing constant supervision. Getting crew input on goals turns “your targets” into “our mission.” Clear-cut goals eliminate guesswork, encourage proactive problem-solving, and drive action and productivity. Regular check-ins keep teams energized and pushing to beat the goal. Consistently setting SMART goals for your week ahead makes your Monday morning easier and ensures your crew will be more motivated and productive all week. Good goals will challenge your team. Great goals will make them challenge themselves. Authors: Michelle Brooks and Rosanna Zrnic

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  • Crewscope reposted this

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    ⚡️Giving Feedback: One of the Best Tools for Building Strong Teams As a construction site leader, you are critical to getting the best out of your crew. One of the most potent tools is giving effective feedback. Feedback can improve crew performance, boost morale, and create an efficient work environment. 💡 Regular feedback helps your crew members understand: ✅ What they're doing well ✅ Where they can improve ✅ How their work impacts the project and team ✅ That their efforts are noticed and appreciated 🎯 The key to giving effective feedback is to be specific and explain the impact. This will help your team understand why their actions matter and encourage the positive behavior to continue. 👩🔬The Feedback Formula for Maximum Impact: "Great job doing X. It's great because of Y." Instead of saying, "Good job today, Mike, "try: "Mike, great job securing that scaffolding this morning. Your attention to detail ensures everyone's safety." 📣 Crewscope Callout: Challenge yourself to provide your crew with one piece of specific feedback each day as you walk the job site. Repeat that feedback in Crewscope as you complete your regular activity progress updates. 🦺 How this shows up in the field: "Mike, thanks for taking the time to sort the waste materials today. This keeps our site clean and saves us time and money on disposal." 👏 Use Crewscope 'Check-In' to share with the team: "Team, we're sitting at 30/58 panels installed for the week with three days to go. Nice work getting ahead of target, and thanks to Mike for keeping the site clean so work can get done without interruption." ⚡️Why this is important: The team understands exactly what behavior to repeat and why. Tying positive behavior to impact encourages it to continue. Public recognition in Crewscope is robust and helps team members feel recognized. Consistent, specific feedback helps develop a stronger, more skilled crew. By mastering the art of effective feedback, you're not just improving your crew's performance – you're building a stronger, more motivated team. Start implementing these feedback techniques today and watch your crew thrive! Thanks to our Authors: Michelle Brooks, Rosanna Zrnic

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  • Crewscope reposted this

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    Crewscope Leadership Series: Developing Site Leaders Strong leaders build successful teams. At Crewscope, we've seen this proven time and time again among our customers. But what makes a great leader? With high turnover and labor shortages challenging the construction industry, answering this question has never been more crucial. That's why we're tackling it head-on. Meet Our Expert: Michelle Brooks We've partnered with People and Culture expert Michelle Brooks for an exclusive five-part leadership series. Michelle is a Chief People Officer, advisor, and trained coach with 20+ years of experience. She's navigated mergers, built award-winning cultures, and operationalized people strategies that drive standout results. Known for her no-nonsense approach, Michelle aligns people and culture with business success. We're thrilled to bring her expertise to you as part of this leadership series. The Leadership Series: What to Expect Each installment in this series will deliver actionable strategies to help site leaders elevate their management skills and build stronger, more effective crews. Rosanna Zrnic, our head of Customer Success, has worked closely with our crews in the field and authored this practical series to address our most common challenges. Over the next five weeks, we'll dive into these essential leadership strategies: Smart Goal Setting: Master goal-setting principles and bridge the gap between project plans and weekly targets. The Power of Feedback: Learn how to provide feedback that motivates and guides your crew to excellence. When Things Go Wrong: Handle unforeseen circumstances with confidence and turn challenges into opportunities for growth. Building High-Performing Teams: Discover the power of team goals and peer performance management. Learn how social dynamics can drive productivity when crew members are motivated to support each other. Getting People to Do Their Best Work: Learn strategies for getting the best work from your team, including how to be tough when needed and why sometimes failing is good. Don't miss an installment. Subscribe to Crewscope.

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  • View organization page for Crewscope, graphic

    479 followers

    Thank you to BuiltWorlds for another fantastic Infrastructure Conference in Washington, DC! We at Crewscope had a great time connecting with innovators, technologists, and industry leaders. We are excited to explore new ways to enhance our global infrastructure together! Thankful to the Demo Day Judges Darren Bechtel, Victoria Smith, Jesse Devitte, Naveen Mortha, Lisa Giuffra Diaz, and Valentin PIPERNO for their insightful questions. #BuiltWorlds #Infrastructureconference #InfrastructureInnovation #Crewscope

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  • View organization page for Crewscope, graphic

    479 followers

    We build high-performance field teams.

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    💪 LEADERSHIP IN ACTION 💪 We just published our latest case study with a concrete forming crew at Maple Reinders. They are finishing construction at the Niagara Water Treatment Plant. Like many leaders, Darren needed to have difficult performance conversations with a few individuals. At first, Darren worried about these workers leaving and leaving the team short-handed if he tried to set and maintain expectations. The unlock came when Darren realized that he needed to have these tough conversations to recognize his good workers who were consistent and reliable. We used Crewscope to set clear expectations and communicate with the team what was required to succeed. “Hard-working crew members were motivated by the extra rewards they earned when less reliable team members didn’t show up. It made them feel appreciated for their extra effort,” Darren noted. Well done, Darren and Maple Reinders. Vagner Pinheiro, Trevor Speers GSC, Jonas VanGinhoven, Oliver Eggert, Harold Reinders

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  • View organization page for Crewscope, graphic

    479 followers

    Crewscope has been a part of YSpace, York University 2024 Technology Accelerator Cohort. As the program ends, we have been selected among the top 5 startups to pitch at the upcoming demo day, Sept 26th, 6-9 pm. This was an amazing journey for us as we created customer traction, including a critical strategic partnership with EllisDon. We have also been privileged to connect with other founders and learn from the collective experience. We want to take a moment to express our heartfelt thanks to Nafis Ahmed, Alina Ali, and David K., who are running this amazing program and providing invaluable support. Our advisor and mentor, Navin Kaminoulu, deserves a big shout-out for helping us through all of it. The Crewscope team looks forward to this highly anticipated event and winning yet another pitch competition with your support!   #Crewscope #YSpace #YorkU #YRtech #Entrepreneurship #TechStartup #TechLife #StartupSupport #EntrepreneurLife

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  • View organization page for Crewscope, graphic

    479 followers

    We make work fun and meaningful!

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    We asked four crews what they thought about Crewscope after using it for 3+ months. We sent the survey via Crewscope to 54 workers and received 43 responses in five business days (80% participation rate). 100% said Crewscope makes work fun and meaningful. 95% said the progress updates are useful. 74% said Crewscope helps them understand what a good job looks like. 76% said they feel more motivated at work with Crewscope “[With Crewscope], the whole crew talks about our weekly goals more often. It gives us that extra incentive.” - Crew Member, Maple Reinders, Niagara Waste Water Treatment Plant “[Crewscope] keeps everyone involved and actively trying to meet the goals…Which is important because it keeps us all alert and more safe.” - Crew Member, Lafarge Canada, Brechin Quarry “Crewscope helps to get the guys who aren’t naturally the hardest workers to push harder. They put in the extra effort to get the points. For those who are always hard-working, it's a nice added bonus.” - Foreman, EllisDon, Goodstoney First Nations Housing

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  • View organization page for Crewscope, graphic

    479 followers

    Solid learning.

    View profile for Calvin Benchimol, graphic

    Motivating construction crews @ Crewscope | CEO

    I spent an incredible few days with Procore Technologies in Santa Barbara for their Founders Forum. Highlight lessons from the 12 incredible founders: 1. Help your champion sell the program internally. 2. Most do not consider labor as operating leverage. Find the people who get it. 3. Who needs our solution? We can't sell a nice-to-have. Highlight lessons from the Procore founders: 1. Product-market fit takes time (8 years). The founders faced a choice to bail or push. They cut their salaries on faith in their family, customers, and team. 2. Pricing can unlock massive growth, and experimentation can be transformative. 3. Culture drives revenue. An inexperienced team that is highly engaged always wins. The industry is behind here and needs a framework to attract, retain, and motivate people.

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  • View organization page for Crewscope, graphic

    479 followers

    Thanks Kristopher Lengieza and Procore Technologies for an inspiring couple of days and for generously hosting us.

    View profile for Kristopher Lengieza, graphic

    Vice President @ Procore Technologies | Construction Technology Evangelist, Partnerships Leader, Digital Transformation Facilitator

    There are so many challenges in the construction industry and I am always amazed by the companies and founders that are taking on those challenges for the industry. Being a founder of a company and then scaling it up within the built world is even more challenging! The industry is massive, fragmented, relationship driven, and analog with it's own lingo, stakeholders, and history which sets up an incredibly unique set of challenges. Riggs Kubiak started Founders Forum to bring together the community of Founders who are taking on the industries biggest challenges. It is a peer group of Founders who can be real with each other, help each other scale, attack problems, and learn from proven leaders who have done it before. We were lucky to bring together such a group this week in beautiful Santa Barbara. Founders Forum 6 just finished up in Santa Barbara with 12 Founder/CEOs who came together to share their stories, learn from each other, and accelerate their collective impact in the Built World. Big shout out to Shelley Copsey, Hugh Seaton, CDT, CCS, Owen Knott, Angel Say , Eldar Sadikov, Calvin Benchimol, John Chabluk, Chris Lee ,Diego Asenjo, Juan Barroso, Kyle Donovan, and Manmeet Sethi for making the trip, being real, and for your impact in this space. Big thanks to the amazing friends at Procore Technologies leaders Steve Zahm, Paul Lyandres, Benjamin Singer, Amy Hutchins, Mark Lyons, Peter O'Brien, Danny Seigle, Brint Markle who shared their stories and insights with the Founders. Your time is hugely appreciated and insights are incredibly valuable! Special thanks to Simone Sterling, CMP and Taylor Klessens for your invaluable time, effort, and energy in making it happen! Excited for the next one.

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Funding

Crewscope 1 total round

Last Round

Pre seed

US$ 266.2K

See more info on crunchbase