🦁 There’s still time to win a Cannes Lion! With the best creative minds across the world preparing their submissions, we’ve brought together years of jury and winning campaign insights to take your entry from contender to champion. Maximize your chances of winning gold with Cannes Jury expert insights. Visit our blog for their essential tips to make your submission stand out: 💡 Insider tips straight from the jury room 📊 Avoid common category selection mistakes 🏆 Craft submissions the jury can’t ignore Important: Third late fee applies after April 3rd, 2025. Make your submission stand out with our tips and insights on making your work shine. 🔗 https://lnkd.in/gTX52ZwZ #CannesLions
Globe Media Group
Advertising Services
Toronto, Ontario 2,890 followers
Updates and ideas from the advertising arm of The Globe and Mail, Canada's foremost news media organization.
About us
Where ambition meets influence. The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising division, Globe Media Group provides unparalleled access to influential audiences within trusted, premium ad environments, including 20 million Canadians through the Globe Alliance digital network. Globe Media Group offers custom marketing solutions across newspaper, magazines, online, mobile, video and app, as well as custom content and special events. Follow us to receive the latest industry insights, product news, advertising opportunities, innovative projects and more.
- Website
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globelink.ca
External link for Globe Media Group
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1844
- Specialties
- Newspaper advertising, Magazine advertising, Digital advertising, Integrated marketing, Events, Branded content, Video advertising, and Experiential marketing and events
Locations
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Primary
Get directions
351 King Street East
Suite 1600
Toronto, Ontario M5A 0N1, CA
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350-969 Robson Street
Vancouver, British Columbia V6Z 2V7, CA
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Get directions
Joffre Place, Suite 450
708 – 11th Avenue
SW Calgary, Alberta T2R 0E4, CA
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Get directions
999 de Maisonneuve West
Suite 1620
Montréal, Quebec H3A 3L4, CA
Employees at Globe Media Group
Updates
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Trust isn’t just a buzzword – it’s a brand advantage. New Canadian research from Cossette Media, Vox Pop Labs, and the Google News Initiative confirms that brands see a 25% lift in consumer trust when advertising in high-quality news environments. Even more compelling? Hard news performs just as well as soft news for advertisers. Here’s why trusted journalism delivers stronger brand impact: ● More trust = better brand perception ● Hard news & soft news deliver equally strong ad performance ● Quality journalism provides a halo effect, boosting brand credibility ● Trusted publishers drive stronger brand lift The message is clear: where your ad appears matters. Read the report here: https://lnkd.in/gVma4MRG
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In a digital world, print delivers something different. As digital continues to dominate ad strategies, brands are rediscovering the unique impact of print. A well-placed print ad offers a tangible, trusted and lasting impression, standing out in a fast-moving digital world. From credibility to deeper audience engagement, print and digital work best together as part of a balanced media mix. #MarketingStrategy #Advertising #PrintMedia
Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads. My Latest Free to Disagree column in Campaign Canada: https://lnkd.in/eeq4QhFh
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Join Garvia Bailey, host of “Happy Enough,” a new podcast from The Globe and Mail, as she explores what it truly means to be happy–and why it matters. Each week, she speaks with experts and everyday individuals to demystify our pursuit of happiness. From our relationship with technology to whether money can truly make you happier, she provides insightful perspectives and practical tips to implement in your life. Tune in to unpack the science and stories behind happiness. 🎧 Listen now https://lnkd.in/gFxYNPBU
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Your next content breakthrough starts here! ⏳ Time is ticking, but there’s still room for you at Tactics & Takeaways 2025! Join us for a half-day of expert insights, creative inspiration, and practical tools to elevate your content strategy. Why you should attend: 🔍 Discover the trends and formats shaping 2025 content marketing. 📈 Learn how to optimize your content with actionable analytics. 🛠️ Take home expert tips and strategies you can put to work right away. Seats are filling fast—register now and don’t miss out! https://lnkd.in/gw9a3kNK
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Celebrating Canadian pride with Roots! Since 1973, Roots has been a symbol of Canadian identity, heritage, and values, embodying the essence of an iconic Canadian brand.
We couldn't be prouder to be Canadian—or be featured in The Globe and Mail's part two of the Keep it Canadian report. Now more than ever, Canadians are being more intentional with their purchasing habits, "buying more Canadian," from groceries to clothing. Meghan C. Roach, FCPA, FCA, President and CEO of Roots, has seen this growing commitment to buy Canadian firsthand. From day-to-day customer interactions, people are asking what Roots is doing as a business and a brand to support Canada. “What we tell our customers is we’re going to be here,” says Roach. “We’re going to continue to support Canada in the ways that we can.” Since 1973, Roots has been an iconic Canadian brand with deep ties to Canadian identity, heritage, and values. Our premium leather goods and comfortable fleece sweatshirts and other apparel, which are handcrafted in Canada, have an intrinsic connection to a laid-back and authentic Canadian lifestyle. “Our values are freedom, authenticity, integrity, community. A lot of what our brand and marketing is about now is reinforcing that sense of being proud to be Canadian. … This is the time to be proud.” Read the full article now: https://lnkd.in/gZ4Q3Dy9 #MadeInCanada #CanadianCompany #ProudlyCanadian #CanadianBrand #CanadianBusiness
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🚗 🔑 Our latest study reveals shifting automobile preferences among Globe readers with key insights emerging: · 98% of EV owners are satisfied · 31% of readers plan to purchase/lease in next two years · Japanese brands command 30% of Internal Combustion Engine (ICE) market · Over half of potential buyers are considering hybrids for their next purchase Dive into the full findings 👉 https://lnkd.in/g8s4tpPK #AutoTrends #GlobeInsiders
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From Anthropology to AdTech: Kabil Rahaman on Data, Influence & Career Growth. What do George Orwell, Ken Griffey Jr., and data monetization have in common? According to Kabil Rahaman, quite a lot. A recent guest on the Media People Podcast, Kabil — Head of Commercial Data at The Globe and Mail — shares his journey from growing up in Brampton to leading one of Canada’s top media companies in the evolving world of data. 🎧 to episode114 https://lnkd.in/g6FJWzmH to hear Kabil discuss the unexpected influences that shaped his career, his take on the future of data monetization, and what it takes to lead in today’s media landscape.
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Stay ahead in the world of marketing with Globe Media Group's monthly newsletter! Each edition brings you a curated selection of the latest marketing strategies, audience insights, product updates, and industry news straight from the advertising arm of The Globe and Mail. Subscribe now to get notified when a new issue drops.
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For over 70 years, the Cannes Lions International Festival of Creativity Awards have set the global benchmark for creative excellence. Will your work take centre stage in 2025? Last year was a record-breaking one for Canadian creativity, with 57 Lions and 9 co-wins bringing Canada to 4th place globally. Our best performance ever! 🇨🇦 Let’s build on this momentum. Deadline: April 10. Don’t miss it! ENTER NOW ➡️ https://lnkd.in/g_tN2eif Want to maximize your chances of winning? We’ve compiled expert insights from jurors and past winners to help you craft a winning submission. From choosing the right category to nailing your case film, these essential strategies can set you apart. READ: Top Tips for Submitting to Cannes Lions ➡️ https://lnkd.in/gTX52ZwZ #CannesLions2025 #Awards #CreativeExcellence #MakeHistory #CanadaAtCannes
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